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About

Built by a trades owner, for the trades.

Dillard's Digital started inside working service companies. We run power washing, lawn and snow, and pet-waste businesses, and we built their websites and the CRM that runs them ourselves. Now we build the same back end for service companies across the country.

The story

We got tired of renting.

Running a service company teaches you where the money leaks. Leads you pay for that never answer. Calls that come in while everyone's on a ladder. Software you pay for every month that still makes your office keep a spreadsheet on the side.

So we stopped renting. We built websites that bring in our own customers, set up phones that answer when the crew can't, and wrote a CRM around how our companies actually quote, schedule, bill and get paid. We hold every one of those systems to the same standard we'd hold a crew: show up, do it right, don't make claims you can't back up.

Dillard's Digital is that work, offered to everyone else who does the jobs. You do the work. We build the back end that gets you hired, and we put all of it in your name.

The founder

Most first businesses are a lemonade stand. Justin Dillard's had 6,000 members.

He was 13. The esports team he started was supposed to be a few friends playing together. It grew into an organization of 6,000 active members and closed sponsorship deals with large brands, which meant a kid who couldn't drive yet was recruiting players, keeping thousands of people showing up, negotiating with companies that had no reason to take a 13-year-old seriously, and settling the arguments that come with all of it. Nobody taught him any of that. He learned it the way owners learn everything: by being the person it landed on.

It was the first time he felt what building a brand takes out of you. The late nights, the people problems, the feeling that if you stop pushing for a day it all slides back. It was also the first time he found out he liked it. Once he had that taste, he never put it down.

The business that ended in two days

At 15 he started a local party rental company. Bounce houses, parties, weekends. It worked. He had a general manager, bookings, equipment to maintain and a schedule to keep, and for a while it looked like the start of something.

It ended the way small businesses actually end: all at once. He fell off a bounce house while cleaning it and broke his back. The day before, his general manager had broken her leg renovating her own house. Two people, two accidents, one company that could not run without either of them. At 15 he had already learned the thing nobody writes in a business plan: a company is a couple of people and one bad week away from gone. If the whole thing lives in two people's hands, the whole thing goes when they do. So the next one would be built to take the hit.

Three brands from one knock on the door

At 17 his best friend came to him with an idea. That idea became Macomb Power Washing Solutions, and it has since outgrown its own name. Power washing first. Then lawn care and snow removal. Then pet waste removal. Three service brands, one back office, running out of Macomb County, Michigan, each one adding customers, crews and seasons to the same system.

Service work doesn't forgive sloppy systems. A missed call is a job gone. A quote that takes two days to send is a quote the customer already accepted from someone else. Every company Justin has run taught the same lesson from a different angle: the work gets you paid, but the back office gets you hired.

Nobody was ever hired for the website

Justin built it. Every time. The website, the Google Business Profile, the phone system, the follow-up texts, the review requests and, eventually, the CRM that quotes, schedules, invoices and collects for all three companies. Not because it was easy at the start. Because there was no one else, and because the budget of a teenager's first company doesn't stretch to an agency.

So he studied it, built it, broke it, rebuilt it, and then did it again for the next brand. By the third company it was the easiest part of the business. It had also become the part other owners kept asking him about. How did you get on the map? Who does your site? How do your calls get answered when you're on a roof? The answer was always the same person.

Why Dillard's Digital

Dillard's Digital is that answer, offered to every owner who does the jobs. The same websites, phones, follow-up and software that run Justin's own companies, built for yours and put in your name. Not rented. Not a template with your logo dropped in. Not a lead you pay for three times over.

He builds it the way he wishes someone had built it for him at 13: fast, honest, and with the owner standing on a job site in mind, not a boardroom. No invented reviews, no stats he can't back up, no promises about rankings or revenue. Just the machine that gets the phone to ring, gets it answered, and turns it into paid work.

Justin is 21. He has done this three times for his own companies, and the fourth time is for you. Because he still wants what he wanted at 13, and he knows you want it too: your brand to be something. What you made, in front of thousands of people. And all of it yours.

How we operate

Four rules we don't bend.

You own everything

Domains, accounts, code and data are set up in your company's name. If you leave, you take it all with you.

We don't make things up

No fake reviews, invented stats or borrowed testimonials, on our site or yours. Our builds check for it.

Every call matters

A missed call is a job handed to a competitor. Everything we build is designed to catch the customer the first time.

Built for operators

We design for owners on a job site with a phone in one hand, not for a boardroom presentation.

Find out what your leads really cost.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

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