Proof you can click.
A client we built from nothing, a custom CRM running three service businesses, and websites that refuse to publish anything thin or untrue. Most of this runs our own companies, so we live with every decision we make.
Guiffre's Painting Co.
A family painter with 37+ years of work and no web presence. Brand, website and client portal, then a full interior-first refocus after launch.
- 01Brand
A logo drawn from geometry: two parallel lines forming one G, father and son side by side. A navy, brass and linen palette and a brand kit ready for signs, shirts and trucks.
- 02Website
Color Studio, a swipeable paint-chip deck, local pages for the five Pointes, a guide library and a glossary, all held to release gates that block unconfirmed claims.
- 03Launch
Search Console, analytics that never send personal details, schema for search and AI assistants, and a short review link the family can text to happy customers.
- 04Interior refocus
The family told us they want interior work, not exterior. Their early Search Console queries were already leaning interior: trim, kitchens and baths, dry times and plaster. So we rebuilt the site around that.
- 05Client portal
Their traffic, searches, calls and estimate requests in one place, with a plain-English report every week, so the family can see what the site is doing without logging in to five tools.
The CRM behind our own companies.
We run three service businesses on software we built ourselves. It's the same thinking we bring to every client's back end.
Macomb HQ: one CRM running three service businesses.
A custom field-service CRM that replaced off-the-shelf software and runs three service businesses from one app: quotes, jobs, routes, invoices, payments, subscriptions, texting, payroll exports and owner dashboards.
Read the case studyWebsites we live with every day.
Every one of these brings in work for a business we own, so every shortcut would cost us first.
Macomb Power Washing Solutions
A 565-page local search machine for an exterior-cleaning company, with published prices, an instant ballpark calculator and a build that refuses to ship duplicate or unsupported content.
Macomb Lawn & Snow Solutions
A snow-first website that sells reliability with evidence: 30 winters of NOAA snowfall data, verified local snow rules for 26 communities, a three-tap price calculator and an audit that proves its own checks work.
Poopy Scoops
A brand built from scratch, a mascot named Scoopy, and a website where customers price a plan and subscribe with card or bank in one flow, billed by the company's own CRM.
LightCast
Permanent roofline lighting priced from one photo. The roofline is detected in the browser, scaled from a known reference, and turned into a price range on the spot. The photo never leaves the device.
The rules don't change between jobs.
Facts only, enforced by the build
Every site ships with release gates. An unconfirmed figure, a claim the owner hasn't approved, a price that disagrees with the price list or a thin near-copy page fails the build.
Yours, not rented
Domains, code, data and accounts go in the owner's name, and they stay there. No lock-in, no rented leads.
It keeps changing with you
When Guiffre's decided to focus on interiors, we rebuilt the site around it within weeks. A website should follow the business, not the other way around.
Your company could be next.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
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