Your past customers are your cheapest new jobs.
You already paid to win every customer on your list. Most companies never contact them again. We build campaigns that bring them back: seasonal reminders, maintenance plans, review requests and referral asks, sent from your name to people who already trust you.
A lead marketplace sells you a stranger. Your customer list hands you a neighbor who already said yes once.
Email & SMS Marketing, built properly.
Campaigns to the customer list you already paid to build.
A list you own
Customers and leads from your CRM, cleaned up and segmented by service, area and last visit. Nobody else can rent it out.
Seasonal campaigns
The right offer at the right time of year for your trade, planned out in a season calendar so nothing is sent in a rush.
Automations that never forget
Review requests after a job, maintenance reminders, quote follow-ups and win-backs for customers you haven't seen in a year.
SMS done legally
Texting only to customers who opted in, with clear opt-out handling and carrier registration, because texting without consent is a real legal risk.
Deliverability handled
Proper authentication on your domain, clean lists and sensible sending, so your campaigns land in the inbox instead of the spam folder.
Written for your customers
Short, useful messages in your company's voice. No clip-art newsletters.
What you get, shown on a made-up company.
Each example is built for a fictional business, with made-up names, (555) 010 numbers and the example.com domain. Yours is built around your own services, seasons and tools.
- FebSpring cleanup dates openEvery past customerEmail + text
- AprWeekly mowing plans, first cut bookedLast year's one-time customersEmail
- JunMowing height and watering tips, no offerWeekly plan customersEmail
- AugFall aeration and overseeding datesCustomers from the last two seasonsEmail + text
- OctLeaf cleanup dates, street by streetEveryone on the list in the service areaEmail
- DecA thank-you, and first pick of spring datesActive customersEmail
Hi Sam,
Thanks for having our crew out today for your spring cleanup.
Would you leave us a short review on Google? Honest feedback helps us do better and helps your neighbors choose.
Leave a reviewQuestions about the visit? Reply to this email and it comes straight to the office.
Example Lawn Co.: Thanks for having us out today, Sam. Would you leave a quick review? example.com/review Reply STOP to opt out
Under 160 characters, so it sends as one textAfter every job
Customers who went quiet
Proof you can open right now.
A case study or a demo you can click, with made-up data where customers would be.
Text broadcasts that skip opt-outs
Open Messages, then Broadcast: pick a customer tag and send. Numbers that replied STOP are skipped automatically. The demo shows the texting side; email campaigns aren't in it.
Open MessagesCRM demoAutomations, each on its own switch
In Settings, open Automations: visit reminders, quote follow-ups, invoice reminders and a review request texted 2 hours after a job is marked done. Each one has its own switch, so only what you turned on goes out.
Open SettingsWhat's in the build.
Everything is set up in your company's name. You own the accounts, the data and the work.
Get a free system quote- List cleanup and segmentation
- Season campaign calendar
- Email templates in your brand
- Review, follow-up and win-back automations
- SMS consent capture and opt-out handling
- Domain authentication for deliverability
- Simple reporting on what was sent and what came back
Email & SMS Marketing for your trade.
Every trade books work differently. See how email & SMS marketing fits yours.
Stop working with us, and this stays yours.
It's the same ownership list as on how pricing works, and it goes in writing on every quote.
- Your email list and the templates
- Every login, in a password manager you control
For comparison: NiceJob's terms (last updated August 27, 2023, read November 2026) say ending your access "may result in the deletion of all of your Content", and that NiceJob isn't obligated to back it up or retrieve it (section 10).
Email & SMS Marketing, answered.
Isn't email marketing spam?
Not when it goes to your own customers, is useful, and is easy to unsubscribe from. Commercial email in the US must follow the CAN-SPAM Act, which requires an honest sender, an unsubscribe option and a physical mailing address. We build all of that in.
Can I text my customers?
Yes, with their consent. Marketing texts need prior express consent under the TCPA, and carriers require registered business texting. We set up consent capture and opt-out handling so you stay on the right side of both.
How often should we send?
Often enough that customers remember you, rarely enough that every message is worth opening. For most service companies that means a few seasonal campaigns plus automations that only fire when something happens, like a finished job.
What if my list is small?
A few hundred past customers is plenty to start. The value is in the relationship, not the size of the list.
What does email and text marketing cost elsewhere?
As listed on the vendors' own pages on November 3, 2026: Mailchimp is free for up to 250 contacts and 500 sends a month, and its paid plans are shown from $13 (Essentials) and $20 (Standard) a month "for 12 months"; you plan and write the campaigns. NiceJob is $75 a month for review requests by text and email, or $125 with win-back, referral and email broadcast campaigns, with no contract. Jobber's Marketing Suite is a $99 a month add-on for Jobber users. WebFX lists done-for-you email marketing for home services from $300 a month. More in what contractor marketing costs. We quote ours in writing.
Email & SMS Marketing compared with the alternatives.
Before you buy email & SMS marketing from anyone, read these.
Sometimes the cheaper tool is the right one.
If one of these is you, buy it instead. We'd rather say so now than quote you something you don't need.
Your list is under 250 people and you'll write the emails yourself
Mailchimp's free plan covers 250 contacts and 500 sends a month (read November 2026).
You only want a review request after each job
NiceJob's Starter plan is $75 a month with no contract (read November 2026).
You run on Jobber and want the marketing inside it
Jobber's Marketing Suite add-on is $99 a month (read November 2026).
Sources
Find out what your leads really cost.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
Get a free system quote