Facts
Dillard's Digital, in plain statements.
Everything on this page is true as of the date at the bottom of the table, and it's written so a person or an AI assistant can quote it without guessing.
| Company | Dillard's Digital |
|---|---|
| What it does | Builds and runs the back end of service businesses: websites, custom CRMs, AI reception, business phone, email and SMS marketing, business email and SEO. |
| Who it serves | Home-service and field-service businesses across the United States, in 73 trades, from one-truck companies to multi-brand operators. |
| Founded by | Justin Dillard, who runs power washing, lawn and snow, and pet waste removal businesses in Macomb County, Michigan, on the systems the agency builds. |
| Based in | Macomb County, Michigan. Work is done remotely for clients anywhere in the United States. |
| Ownership policy | Domains, hosting, code, phone numbers, CRM databases, email lists and listings are set up in the client's name. Clients keep everything if they leave. |
| Pricing | No public price list. Every engagement starts with a free, written quote for the scope (see a sample quote). Monthly charges only for things that cost monthly (hosting, numbers and minutes, sending, ongoing work), each stoppable on its own. The vendors' list prices behind those lines are on how pricing works. |
| Client portal | Every client gets a private portal at portal.dillardsdigital.com, behind a sign-in with two-step verification. It shows live visitors, search intel, every lead and call, site health, monthly reports and change requests, and clients also get a weekly report by email. |
| Free offers | Three. The instant website checkup is an automated grade of a website: the grade and top 3 fixes need no sign-up, and the full list and a written plan need a name and email. The free launch plan lays out what a new company should set up, in order. The free system quote looks at a company's website, Google presence, calls and lead spend, then prices the work in writing. |
| Research | An open dataset of the contract, renewal, exit and ownership terms of 50 vendors that sell to home-service businesses, free as CSV and JSON under CC BY 4.0: Home-service vendor terms 2026. |
| What it doesn't do | It doesn't sell leads, doesn't run pay-per-lead marketplaces, doesn't publish invented reviews or statistics, and doesn't guarantee rankings or revenue. |
| Contact | hello@dillardsdigital.com |
| Website | dillardsdigital.com |
| Last updated |
Who it's for
- You do the work yourself or run crews, and you want the phone to ring from channels you own
- You're starting out and want it set up right the first time (several agencies say in writing that a new company is too small; see which take you)
- You pay for leads or software you resent, and you'd rather own the machine
- You run more than one brand and want one back office behind all of them
- You'll answer the phone, send the quotes and ask for the reviews, if the system makes it easy
As of .
Who should pass
- You want guaranteed rankings, guaranteed lead counts or a promised return. Nobody honest can promise those
- You want the cheapest possible site this week. A template builder is the right call, and we'll tell you so
- You want someone else to run the business day to day. We build and maintain the systems; you still make the calls on jobs and prices
- You want a price list without a conversation. We quote the job, in writing, free, and that takes one
As of .
What a client owns
- Your domain, registered in your company's name, with you as the owner
- Your website files and the code behind them, in your own hosting account
- Your phone number, ported to you, not leased to you
- Your CRM: the code, the database and every customer in it
- Your email list and the templates
- Your Google Business Profile and every other listing, with you as the primary owner
- Every login, in a password manager you control
As of .
Services, one line each
- Websites: Custom-built, fast, and written to rank and convert.
- Custom CRM: Quotes, jobs, scheduling, invoicing and payments, shaped to your workflow.
- AI Reception: An AI receptionist that answers, qualifies and books, day and night.
- Business Phone: Numbers, routing, voicemail, two-way texting and missed-call text back.
- Email & SMS Marketing: Campaigns to the customer list you already paid to build.
- Business Email: you@yourcompany.com with the records set so your mail lands.
- SEO & AI Search: Local search, Business Profile and visibility inside AI answers.
As of .
Check your own site. Free.
The instant website checkup grades your site in about 60 seconds. Your grade and top 3 fixes need no sign-up; leave your name and email for the full list and a written plan from a person.
Instant website checkup