Dillard's Digital Instant website checkup
Free tool

What are unanswered calls costing you?

Every call that rings out is a customer deciding whether to wait for you or call the next company. Put in your own numbers to see what's at stake over a year.

Your numbers · example inputs
Revenue walking away, per year
$124,800
Unanswered calls per year520
Jobs those calls would have become208
Per month$10,400

This assumes a missed caller books at the same rate as one you answer. Many don't call back at all; they call the next company on the list. If the call came from a paid lead, you may have paid the fee too: Google Local Services Ads now bills some missed calls. How AI reception closes the gap →

How it's calculated

The math, in the open.

  • Unanswered calls per year = weekly calls × the share unanswered × 52.
  • Jobs at stake = unanswered calls × the share of answered calls that become jobs.
  • Revenue at stake = jobs at stake × average job value.
  • This assumes a missed caller would book at your normal rate. Some call back; many don't.
  • If you buy leads, answer every one. Google's Local Services Ads lead rules (read October 2026) bill a missed call during your business hours once the caller has stayed on more than 20 seconds, so a missed ad call can cost the lead fee on top of the job. What changed in 2026.

The calculator runs entirely in your browser. Nothing you enter is sent anywhere.

Find out what your leads really cost.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

Get a free system quote