Run the numbers yourself.
Start with the instant website checkup or the email domain check. Make a Google review link and QR code, or check whether AI assistants name your company. Then run the numbers that decide whether a service business makes money: lead costs, missed calls, your hourly rate, job pricing, maintenance plans and what your website is worth. The review link tool, the AI check and the calculators run in your browser, and nothing you type into them leaves it.
All free tools
Instant Website Checkup
Type your web address and get a grade from 37 checks and your top 3 fixes in about 60 seconds, with no sign-up. It reads your site's public pages, so the address you type goes to our server.
Run the checkupEmail Domain Check
Type your domain and see its MX, SPF, DKIM and DMARC records graded in plain English, with the fix for each. It reads public DNS records only, and the results show on the page.
Check my domainGoogle Review Link and QR Code
Paste your Business Profile review link or Place ID and get a link to copy, a QR code to print, and a text and an email to send. It runs in your browser.
Make my linkAI Visibility Check
Eight questions customers might ask AI assistants about your trade and town, and a checklist to mark which answers named you. Your marks stay on your device.
Start the checkLead Cost Calculator
Your price per lead is on the invoice. Your price per job takes some math. Put in your real numbers and see what renting leads costs over a year and over five.
Open the calculatorMissed Call Calculator
Every call that rings out is a customer deciding whether to wait for you or call the next company. Put in your own numbers to see what's at stake over a year.
Open the calculatorHourly Rate Calculator
It's tempting to set a rate by looking at what competitors charge. Start from your own numbers instead: what you need to take home, what the business costs to run, and how many hours customers actually pay for.
Open the calculatorJob Price Calculator
Put in the labor, materials and overhead for one job and the margin you want. The calculator shows the price to quote, and why a 20% margin is not the same as a 20% markup.
Open the calculatorMaintenance Plan Calculator
Recurring plans turn one-time customers into yearly revenue you can count on. Put in your customer count, a realistic sign-up rate and a renewal rate to see how it builds over three years.
Open the calculatorWebsite Leads Calculator
Every visit to your site is a chance at a call. Put in your visits, how many become requests, how many of those you close and your average job, and see what the site brings in, and what a better one could add.
Open the calculatorSoftware Rent Calculator
Every tool is a small monthly line. Stack them and multiply by 36 to see what three years of them costs. Put in what you pay now, or start from the example prices we read on the vendors' own sites.
Open the calculatorFree Estimate Template
Fill in your company, the customer and the line items. The totals, tax and deposit update as you type, and the print button gives you a clean one-page estimate you can save as a PDF.
Open the templateAI Receptionist Cost Calculator
Put in your calls and how long they run, and see what 15 AI receptionists would cost at list price.
Open the calculatorAgency Contract Checklist
Fifteen questions, ten warning signs and eight accounts to own, on one printable page for the sales call.
Open the checklistAgency Exit Checklist
Thirteen steps to move your data, domain, Business Profile and phone number before you cancel an agency or platform.
Open the checklistFind out what your leads really cost.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
Get a free system quote