Dillard's Digital Instant website checkup
Free tool

What does each paying job really cost you?

Your price per lead is on the invoice. Your price per job takes some math. Put in your real numbers and see what renting leads costs over a year and over five.

Your numbers · example inputs
Your lead rent, per year
$14,400
Spent every month$1,200
Paid per job you actually win$300
Share of each job's value spent on the lead33%
Leads per year you pay for and never win192
Five years of renting$72,000

What you own at the end of it: no website traffic, no rankings, no customer list. The same money spent on owned channels keeps producing after it's spent. Get a free system quote →

How it's calculated

The math, in the open.

  • Cost per month = leads bought × average price per lead.
  • Jobs won = leads bought × the share that become paying jobs.
  • Cost per job won = monthly lead spend ÷ jobs won.
  • Share of job value = cost per job won ÷ average job value.

The calculator runs entirely in your browser. Nothing you enter is sent anywhere.

Find out what your leads really cost.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

Get a free system quote