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Arizona rules for your site, phone line and inbox

Arizona law on contractor websites, calls and email: ROC number in ads, call recording, telemarketing and text limits, contracts, cancellation, TPT.

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Short answer

Arizona contractors must show their ROC license number on bids, advertising and documents, and a broadcast, internet or billboard ad can instead link to a site that prominently shows it. Unlicensed handymen must say "not a licensed contractor" in every ad. Arizona allows one-party call recording, bars unsolicited sales calls to mobile phones, and gives buyers three business days to cancel home solicitation sales.

Key takeaways

  • Licensed contractors put ROC plus the license number on bids, estimates, published ads and letterhead; online ads can link to a website that prominently shows it.
  • Handyman-exemption advertisers must include the words "not a licensed contractor" in every advertisement.
  • Arizona lets you record a call you are on, since one party's consent is enough.
  • A.R.S. 44-1278 makes it an unlawful practice to intentionally make an unsolicited sales call to a mobile phone, and 44-1282 bars sales calls and texts to numbers on the national registry.
  • Contracts over $1,000 must carry nine specific items, and home solicitation sales can be cancelled until midnight of the third business day.

Federal law applies in Arizona too, from the TCPA on texts and autodialed calls to CAN-SPAM on email. Two of our guides cover those: TCPA texting rules and recording calls. This page covers what Arizona adds. This is general information as of October 2026 and not legal advice.

How must a licensed Arizona contractor show the ROC number?

A.R.S. 32-1124(B) says the license number must be preceded by the letters ROC and posted or placed in four places: conspicuously on premises where work is being done, on all written bids and estimates, on all published advertising, letterheads and other documents used to correspond with customers or potential customers, and on all broadcast, internet or billboard advertising. The fourth place has a website exception. A broadcast, internet or billboard ad does not need the number if it includes a URL that directly links to a website that prominently displays the licensee's name and license number.

The statute says "prominently" and does not define it. The Registrar of Contractors publishes guidance on how it reads the exception (we could not open that page from our tools, so read it on the ROC site before you design a footer-only license line). The exception covers advertising only, not bids, estimates and documents sent to customers. Under subsection C, a violation is grounds for discipline at the Registrar's discretion, and it does not void a contract or give the customer a defense against it.

The practical design is simple. Put "ROC 123456" (your own number) in the header or hero area of the home page, repeat it on service pages, and use your home page URL in truck wraps, video ads and billboard copy.

What must unlicensed advertisers say?

If you rely on the handyman exemption in A.R.S. 32-1121 for casual or minor work under $1,000 per project, labor and materials included, the exemption does not apply to anyone whose advertising fails to include the words "not a licensed contractor". Subsection C of that section sets the consequence: prosecution under A.R.S. 44-1522, the state's consumer protection statute, with the Attorney General able to investigate. This covers every channel you control, including your website, truck lettering, yard signs, online listings and the greeting your phone answers with if it describes your services. The exemption is lost if a job needs a building permit or is split into smaller jobs to stay under the limit. Our Arizona contractor licenses guide covers the thresholds and the people exempt from licensing.

Can you record calls in Arizona?

Yes, if you are on the call. A.R.S. 13-3012(9) exempts interception made with the consent of a party to the communication, while A.R.S. 13-3005 makes it a felony to intercept a communication you are not part of without a party's consent. The business is a party to every call it takes, so recording your lines, a call-tracking number or an AI receptionist falls under Arizona's consent rule. Callers from all-party states may expect notice, so a one-sentence recording notice up front is the safer habit. See AI receptionists for contractors and the call recording table.

What does Arizona add for sales calls and texts?

Arizona has a telephone solicitation article of its own, A.R.S. 44-1271 to 44-1282, and a few of its rules go beyond what most owners expect.

  • Registration. A seller must file a verified registration statement with the Secretary of State before soliciting any consumer from Arizona or any consumer located in Arizona (44-1272). Section 44-1273(B)(1) sets a lighter route for a person acting within the scope of a license under title 32, which includes contractor licensing: a limited registration statement, and otherwise an exemption from the article except for 44-1278 and 44-1282. Confirm with the Secretary of State which route fits your license.
  • Mobile phones. It is an unlawful practice to intentionally make or cause an unsolicited telephone sales call to a mobile or paging device (44-1278(B)(3)).
  • Prior stop requests. It is unlawful to call someone who has told the seller not to. The statute gives a defense when the seller has written procedures, trains its people, keeps a no-call list, and the call was an error. Stop requests must be kept for at least ten years.
  • Prerecorded voice. A call to a residential line using an artificial or prerecorded voice needs prior express consent unless it is an emergency call.
  • Caller ID. Blocking the caller ID display on a sales call is unlawful.
  • National registry. Section 44-1282 bars an outbound sales call or text message to a number entered in the national do-not-call registry, with an exception for solicitations that federal law permits. The civil penalty under that section is capped at $1,000 per violation.

The definition of telephone solicitation in 44-1271 is a voice communication offering merchandise for sale or rent, to or from a person located in Arizona, and "merchandise" includes services. Section 44-1273(B)(8) exempts a person soliciting previous customers under the same name used for the earlier sale, if further conditions are met, such as no prize promotions and a clean 20-year record under telephone solicitation laws. Violations of the article are unlawful practices under 44-1522, and the Attorney General may investigate. Whether your outreach needs the registration is a legal question, so have a lawyer confirm your route. Federal text rules still apply on top; see our texting compliance mistakes.

What do Arizona contracts and quote forms have to say?

A.R.S. 32-1158 applies to any contract over $1,000 between a contractor and a property owner for improving the property. It must be in writing and contain at least nine things: the contractor's name, business address and license number; the owner's name, mailing address and jobsite address or legal description; the contract date; the estimated completion date; a description of the work; the total dollar amount including all applicable taxes; any advance deposit; the amount and trigger of any progress payment; and a statement that the owner may file a complaint with the Registrar, with the Registrar's telephone number and website, in at least ten-point bold type. The contractor must give the owner a legible copy of everything signed and a signed receipt for any cash. The section also says its requirements are not prerequisites to forming or enforcing a contract. Treat them as the standard for every contract over the line anyway.

Online estimate tools that spit out a price need to fit these fields before they become a contract. Taxes are in the list, so an estimate for work that includes taxable modification work must show them.

Arizona's home solicitation law is separate. Under A.R.S. 44-5002, a buyer may cancel a home solicitation sale until midnight of the third business day after signing. The chapter defines a home solicitation sale as one where the seller personally solicits without prior invitation, appointment or consent and the agreement is made at a home other than the seller's. It excludes sales under a preexisting account with a fixed-location seller or after prior negotiations at a fixed business location. A clause waiving the right to cancel is void. Door-hanger or storm-chasing sales that end in a signature in the driveway are the risk. A homeowner who booked you through your site is outside the definition because they invited you. See the service contract guide for the rest of a contract.

How does Arizona's transaction privilege tax show up on invoices?

Arizona taxes the vendor for the privilege of doing business, and the Department of Revenue's TPT license page lists $12 per location for the state license. Confirm the renewal terms on that page. Cities may require their own license. For contractors, the Department splits work into maintenance, repair, replacement or alteration of existing structures (MRRA) and modification work. If all your work is MRRA, you pay tax on materials when you buy them, do not need a TPT license for that work, and do not add tax to the invoice. Modification work, including new construction and alterations over the threshold, is taxed under prime contracting and needs a license. A mixed business therefore has two invoice behaviors, and your software needs a job-level switch. See our state sales tax table and sales tax on services explained.

What this means for your setup

  • Website: if licensed, put "ROC" and your number on the home page and service pages. If you operate under the handyman exemption, put "not a licensed contractor" on every page and every listing. Details on our website service.
  • Phone line and AI receptionist: you may record calls you are on. Keep a no-call list and use it for outbound dialing, and do not send unsolicited sales calls to mobile numbers. See AI reception.
  • Estimates and booking: turn your estimate form into a contract that carries the nine items when the job is over $1,000, and add the cancellation notice if you sell at the customer's home without an invitation.
  • Email: the Arizona statutes reviewed here address phone and text solicitation. Our research did not cover a separate state email law, so keep the CAN-SPAM basics: your address and a working unsubscribe.

Rules change. Confirm with the Registrar of Contractors, the Secretary of State and the Department of Revenue before acting.

Frequently asked questions

Does Arizona require the ROC number in my truck and online ads?

A.R.S. 32-1124 requires it on published advertising and, for broadcast, internet and billboard ads, allows a URL to a site that prominently shows your name and license number instead. Bids and estimates must carry the number.

What do I put in an ad if I only do small jobs without a license?

A.R.S. 32-1121 says the handyman exemption does not apply to anyone whose advertising leaves out the words "not a licensed contractor".

Can I text a number that sits on the national registry?

Section 44-1282 bars outbound sales calls or text messages to registry numbers, with exceptions for what federal law permits. Texts also fall under the federal TCPA, so get consent first.

Can a customer cancel after I sell at their door?

Under A.R.S. 44-5002, a buyer may cancel a home solicitation sale until midnight of the third business day after signing, and a waiver clause is void.

General information for service-business owners, not legal, tax or financial advice. Rules vary by state; check with a qualified professional for your situation.

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