Email & SMS Marketing
Bringing past customers back, legally and reliably.
Email marketing for contractors who would rather be working
Email marketing for contractors: build a list from your own customers, segment by service and season, what to send, how often, and the CAN-SPAM basics.
Read guideTexting customers legally: TCPA basics for service businesses
SMS marketing rules for service businesses: TCPA written consent, quiet hours, opt-outs within 10 business days, damages per text, 10DLC registration.
Read guideSPF, DKIM and DMARC, explained without the jargon
SPF, DKIM and DMARC explained in plain English: what each DNS record does, example records, how alignment works, and the mistakes that send your email to spam.
Read guideGoogle and Yahoo sender requirements: what a small business must do
The Gmail and Yahoo email sender requirements in plain English: who counts as a bulk sender, authentication, one-click unsubscribe and spam rate limits.
Read guideA month-by-month marketing calendar for home service companies
A month-by-month marketing calendar for home services: what to send and when for exterior cleaning, lawn care, HVAC and plumbing, and snow and lighting.
Read guideHow to win back customers who stopped calling
How service businesses win back past customers: who to target, when to reach out, offers that don't train discounting, sample messages, and how to measure it.
Read guideBacklinks for local service businesses: how to earn them within Google's link policies
How a local service business earns backlinks that help in Google: supplier, association, press and partner links, and what Google's link spam rules ban.
Read guideLocal sponsorships and community marketing that bring in real work
How a service business picks local sponsorships and community events that bring in work: what to sponsor, what to ask for, how to show up and how to track it.
Read guideHome shows and trade events: how contractors make them pay
Whether a home show is worth it for your trade, how to plan the booth, capture leads with proper consent, follow up fast and follow the FTC Cooling-Off Rule.
Read guideHow to build partnerships with realtors and property managers
How a service business earns steady work from real estate agents and property managers: what each needs, vendor lists, and RESPA rules on referral fees.
Read guideBefore-and-after photos that win service jobs
How to shoot, caption and use before-and-after photos that win jobs: matching angles, crew shot lists, customer permission, privacy and honest editing.
Read guideVideo testimonials without faking it
How to record real customer videos for a service business: who to ask, what to ask, filming on a phone, honest editing, permission and FTC endorsement rules.
Read guideHow to run a customer newsletter people actually read
How a service business runs a customer newsletter people read: what to put in it, how often to send, a simple template, CAN-SPAM rules and how to measure it.
Read guideCustomer loyalty programs that keep service customers booking
How a service business builds a loyalty program that keeps people booking: plan perks, priority scheduling, service credits and auto-renewal rules.
Read guideGoogle Ads for contractors: when search ads pay and how to start small
Google Ads for contractors: how pay-per-click search ads charge, when they pay off, how to start a small campaign, and how to track booked jobs in your CRM.
Read guideFacebook ads for home services: an owner's guide to Meta ads
Facebook ads for home services: how Meta charges, why repair ads may fall under the housing special ad category, how to start small and track booked jobs.
Read guideNextdoor for contractors: how to get recommended without breaking the rules
Nextdoor for contractors: how free business pages and neighbor recommendations work, the self-promotion rules, Nextdoor Ads, and how to track the jobs.
Read guideFacebook groups for local businesses: earning work in town groups without spamming
How local service businesses can use Facebook groups: town and neighborhood groups, admin rules, helpful posting, handling referral threads and tracking leads.
Read guideYouTube for contractors: the videos worth making and how to use them
YouTube for contractors: which videos customers watch before hiring, how to film on a phone, Shorts and chapters, using them on your site, and tracking calls.
Read guideInstagram for contractors: when it brings work and how to run it in minutes a week
Instagram for contractors: which trades it suits, setting up a business account, what to post, boosting rules for home repair ads, and tracking real jobs.
Read guideVehicle wraps for service businesses: what to put on the truck and how to tell if it pays
Vehicle wraps for service businesses: wrap vs lettering vs magnets, what to put on a truck, USDOT marking rules, and tracking the calls a wrap brings in.
Read guideDirect mail for home services: neighborhood postcards and past-customer mail that pays
Direct mail for home services: how USPS Every Door Direct Mail works, its size and volume rules, mailing past customers, what to print, and tracking jobs.
Read guideSpring marketing checklist, counted back from your first busy week
A spring marketing checklist for home services, week by week: website, Google Business Profile, phones, CRM, email, SMS and crew tasks for any US climate.
Read guideSummer marketing checklist: protect the busy season and sell the next one
A summer marketing checklist for home services: monthly tasks for website, Google profile, phones, CRM, email, texts and crew in heat, storm or dry seasons.
Read guideFall marketing checklist: close the season strong and stock up for winter
Fall marketing checklist for home services, September to November: tasks for your site, Google profile, phone line, customer list, emails and crew, by climate.
Read guideWinter marketing checklist for snow, storms and the quiet months
A winter marketing checklist for home services, December to February: emergency-ready phones, storm updates, website and profile work, and spring prebooking.
Read guideStorm response marketing: how to help after severe weather without becoming a storm chaser
How contractors can market after a storm without fear tactics or price gouging. Prepare early, serve existing customers first and keep prices honest.
Read guideThe first 90 days of a new service business, month by month
A 90-day marketing plan for a new service business: get found, answer every call, turn each job into reviews and referrals, then measure and double what works.
Read guideYear-end checklist for service businesses: paperwork, customer list and January marketing
Year-end checklist for service businesses: IRS 1099 and W-2 dates, customer list cleanup, account ownership, holiday hours and January marketing setup.
Read guideHow to plan next year for your service business in one afternoon
How to plan next year for a service business: review last year, work a revenue goal back to leads, check crew capacity, pick channels and set a calendar.
Read guideFind out what your leads really cost.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
Get a free system quote