What Oklahoma requires of your website, phones and texts

The TCPA and CAN-SPAM apply in Oklahoma just as they do elsewhere. Those are covered in our TCPA explainer and the recording guide. What follows is the Oklahoma layer, current to October 2026 and written as general information, not legal advice. Each item names the statute or rule so you can read the source.

Roofers must show the registration number wherever they advertise

Oklahoma does not license general contractors at the state level, but it registers roofing contractors through the Construction Industries Board under the Roofing Contractor Registration Act. The Board's rules say a registered roofer must display the state registration number, along with any commercial endorsement, on all advertising, contracts and bids (Oklahoma Administrative Code 158:85-5-4). The rules define "advertise" broadly: any written publication, solicitation, contract, bid or promotional item meant to induce someone to contract for roofing services, including business cards, directory ads, vehicle signage, radio, television and electronic solicitations. Uniforms and small giveaways such as pens are carved out.

That language reaches a website, a Google Business Profile post, an email blast and a text offer. Other parts of the same rule:

• Vehicles used to transport materials and tools show the firm name and the registration number, with the initials "OK" before the number, in letters at least two inches tall on both sides.
• A job-site sign shows the firm name, registration number, any commercial endorsement and phone number, and the same details go on viewable media such as business cards, contracts, bids and letterhead.
• Advertising roofing work without a valid registration, or without displaying the number, is a listed prohibited act (158:85-11-2).
• Registration requires proof of general liability insurance of at least $500,000 for residential roofing work and workers' compensation coverage or proof of exemption.

These rules were posted by the Board as effective October 1, 2020. The Board's roofing page notes newer requirements, so check the current rules at the Construction Industries Board before you print anything. Putting the number in your site header and footer, in every page's schema and in your Google profile description handles most of it. Our roofing license guide and Oklahoma contractor license guide cover who has to register. Plumbing, electrical and mechanical licensees should look up their own rules, which we have not covered here.

Sales calls: Oklahoma adds hours, a daily cap and a consent rule

The Telephone Solicitation Act of 2022 (House Bill 3168, effective November 1, 2022, codified at 15 O.S. 775C.1 and following) sets rules that go beyond the federal baseline:

• A commercial telephone solicitation call may not be made before 8 a.m. or after 8 p.m. in the called person's time zone (775C.4). Federal rules allow until 9 p.m., so the state window is an hour shorter.
• No more than three solicitation calls from any number to a person in 24 hours on the same subject, regardless of which of your numbers dials.
• No autodialed or recorded-message sales call without the called party's "prior express written consent," a signed agreement that names the phone number, covers calls, texts or voicemail, and says signing is not a condition of buying (775C.2, 775C.3).
• You must transmit your number, and the seller's name where your carrier supports it, to caller ID, and the number must connect back to you. Substituting the seller's name and customer service number is allowed (775C.3).
• Called parties can sue for actual damages or $500, whichever is greater, with up to three times that for willful or knowing violations (775C.6).

The Act lists exemptions (775C.5), several of which fit a service business: a person soliciting people with an existing business relationship or earlier purchase from the same business enterprise; a person soliciting contracts for maintenance or repair of goods previously purchased from the caller; a person who makes the major sales presentation at a later face-to-face meeting and does not take payment on the call; and a person licensed or certified to handle pesticides under 2 O.S. 3-82. Read the text of the enrolled bill for the conditions. We read the bill as enacted in 2022 and did not find a later amendment, so confirm the current codified text on the Oklahoma legislature's site.

An older law, the Telemarketer Restriction Act (15 O.S. 775B.1 and following), has the Attorney General keep a statewide registry of consumers who do not want unsolicited telemarketing calls, and the Attorney General says telemarketers have 30 days to remove registered numbers from their lists. Law firm summaries report that a 2011 amendment extended the Act to autodialed cellular calls and texts and added an opt-in list for texts, but we did not confirm the current statutory wording, so confirm it with the Attorney General. Solicitations to someone with whom you have an established business relationship are exempt, and the statute defines that as a relationship formed within the preceding 24 months or an existing relationship formed by voluntary two-way communication. Ask the Attorney General how the registry is operating now, and scrub against the national registry as well.

Recording calls: one party consents

Under 13 O.S. 176.4, recording is lawful when you are a participant or one participant consented beforehand, unless the goal is a criminal act (statute). Storm-season callers can be out-of-state owners of Oklahoma property, so a brief spoken notice when the line connects is still our habit. An AI receptionist that records and transcribes follows the same rule. Neighboring states are in the state table.

Customer data: a privacy act that starts in 2027

Senate Bill 546, the Oklahoma Consumer Data Privacy Act, takes effect January 1, 2027 (enrolled bill). The enrolled bill leaves the approval date blank, but Mayer Brown and Troutman Pepper Locke both report that Governor Stitt signed it on March 20, 2026. It applies only to a business that operates in Oklahoma or targets its residents and, in a calendar year, controls or processes personal data of at least 100,000 consumers, or at least 25,000 consumers while earning over 50% of gross revenue from selling personal data. A local contractor with a customer list in the hundreds or low thousands is far under both numbers. The Act exempts nonprofits, financial institutions under Gramm-Leach-Bliley and covered HIPAA entities, and gives the Attorney General exclusive enforcement, a 30-day cure period and a civil penalty of up to $7,500 per violation that applies only after the cure period passes, with no private right of action. If you ever approach those counts through a large lead database or a marketing list, plan a privacy notice and a request process then. A privacy page is a good idea in any case.

Invoices: tax on parts and supplies, not on most labor

The Oklahoma Tax Commission says sales tax applies to transfers of tangible personal property and to certain specified services, at a state rate of 4.5% plus any city and county tax. The taxed-services list in 68 O.S. 1354 covers items such as utilities, telecommunications, lodging, parking, admissions and some rentals. It does not list lawn care, cleaning or repair labor. The statute treats people primarily selling services, such as repairmen, as consumers of the parts and supplies they buy, so you pay sales tax at the supplier. If you sell taxable goods to customers, register through the Tax Commission's OkTAP system. Set your invoicing tool to tax goods and leave labor on its own line. Other states appear in the sales tax comparison.

What this means for your setup

Website. Roofers put the registration number and endorsement in the header, footer and contact page, and on every landing page, form confirmation and email template. Other trades show the license numbers their board assigns, which builds trust even when no ad rule applies. A custom site can pull the number from one setting so it never goes stale.

Phone line. Use a business phone system that enforces the 8 a.m. to 8 p.m. window per recipient and stops after three attempts a day. Keep caller ID on and the number answerable.

AI receptionist. An AI receptionist answering inbound calls is outside the telemarketing rules. An automated voice calling a lead back is a recorded-message call, so get written consent on the quote form that names texts and calls, and say that signing is optional.

Email. The two telephone statutes do not govern email, which follows CAN-SPAM. Put the same registration number in your estimate emails and signatures, from an address on your own domain through business email. Confirm all of this with the Construction Industries Board and the Attorney General's consumer protection unit, and see our Oklahoma startup guide for the rest.

Frequently asked questions