Wyoming rules for a service business's website, phone and email

Wyoming has fewer business rules than most states, but the ones it has are specific, and several sit in one place: Title 40, chapter 12, of the Wyoming Statutes, the state's Consumer Protection Act. That chapter covers telephone sales calls, commercial email, home solicitation sales and exterior storm damage repair contracts. This page walks through them as they read in October 2026. It is general information, not legal advice. Federal rules for texts and email apply in Wyoming too, and we cover them in our guides to text message marketing rules and recording business calls.

Can you record calls in Wyoming?

Yes. Under W.S. 7-3-702(b)(iv), the interception ban does not apply to a person who is a party to the communication, or where one party has given prior consent, unless the purpose is to commit a criminal or tortious act. A recorded business line, stored call tracking audio and an AI receptionist that keeps call transcripts all fit within that rule. Callers from all-party states are the reason to add a recording notice to your greeting anyway.

Unsolicited sales calls to Wyoming homes and mobiles

Article 3 of chapter 12, W.S. 40-12-301 through 40-12-305, regulates "telephonic sales calls" to consumers, meaning calls to sell goods or services for personal, family or household use. The attorney general enforces it. Key rules from the Title 40 statutes:

• Opening disclosure (40-12-302(a)). An unsolicited call to a residential or mobile number must begin, clearly, with the caller's name, the identity of the solicitor or merchant with a phone number and address, the fact that the call is a sale pitch, and the nature of what is sold.
• Hours (40-12-302(d)). No unsolicited sales call before 8 a.m. or after 8 p.m. at the consumer's location.
• Do-not-call list (40-12-302(b)). No willful unsolicited call to a residential, mobile or paging number more than 60 days after it appears on the national do-not-call list, which the statute defines as the Telephone Preference Service list of the Direct Marketing Association. A good-faith error is an affirmative defense to an attorney general action.
• Caller ID and unpublished cell numbers (40-12-302(c) and (e)). You may not knowingly block a residential subscriber's caller ID service, and you may not willfully call an unpublished cellular number.
• Automated calls (40-12-303). No sales calls using an automated dialing system or a recorded message once connected. The exceptions include live messages sent only in answer to calls the consumer started, and calls to a consumer with whom you had an established business relationship.
• Filing with the attorney general (40-12-305). A solicitor or merchant making unsolicited sales calls and doing business in Wyoming must file a statement with the attorney general naming the secretary of state as its agent for service of process, unless a resident agent is named.

Who this applies to

The statute defines an unsolicited sales call to leave out calls the person asked for, calls tied to an existing unfinished debt or contract, calls to someone with whom you have an established business relationship, and calls by a merchant making fewer than 225 unsolicited calls per year (40-12-301(a)(xii)). The attorney general's guidance for businesses states the 225-call threshold and the established-relationship exemption in plain terms. A mowing or roofing company that calls only its own past customers is outside the rule. A company that cold calls a purchased list of Wyoming homeowners is inside it.

The penalties for a willful violation are civil: up to $500 for a first violation, $2,500 for a second and $5,000 for each later one, with attorney fees going to the prevailing party in related civil litigation (40-12-304). The article speaks of calls and does not mention text messages, so we found no Wyoming text-message law to add to the federal TCPA.

Commercial email rules in Wyoming

Article 4, W.S. 40-12-401 through 40-12-404, covers commercial email, defined as email sent to promote real property, goods or services. It bars sending a commercial email from a Wyoming computer, or to an address the sender knows or has reason to know belongs to a Wyoming resident, if the message uses a third party's domain name without permission, hides or falsifies its point of origin or transmission path, or has false or misleading information in the subject line. Penalties follow the same $500, $2,500 and $5,000 scale, enforced by the attorney general.

The state article is narrower than the federal CAN-SPAM Act, so it adds little to a clean newsletter. It matters if you buy a list or use a mailing tool that rewrites sender information. Our guide to email marketing for contractors covers setup, and the business email page covers sending from your own domain so the origin information is accurate.

Storm damage repair ads and contracts: the rules for roofers, siders and gutter crews

Wyoming's most specific website rule applies to a narrow trade. Article 7, W.S. 40-12-701 through 40-12-706, covers exterior storm damage repair on residential buildings of up to four units: roof, siding, gutter, window and skylight systems damaged by wind, hail or another weather event. If your company does that work, your ad copy and landing pages fall under 40-12-702:

• Anyone soliciting storm repair services, including through general advertisements, must disclose the business name and whether the contractor has general liability insurance and any licensure required by the authority having jurisdiction.
• Where the local authority requires a contractor license or registration, the number must appear in all contracts, bids and advertisements for storm repair.
• You may not pay, advertise or promise to pay or rebate any part of an insurance deductible. You may pass on a discount available for goods or services.
• You may not offer to exclusively represent a consumer on an insurance claim, or claim to be or act as an adjuster or insurance consultant.

Proposals must describe and locate all claimed damage in writing, itemize any emergency repairs already done, and identify any damaged areas left out and why (40-12-703). The contract must include a copy of that proposal (40-12-704). The consumer then has three business days to cancel, counted from the contract date or, if the work is paid from an insurance policy, from written notice that the claim was denied in whole or part, whichever is later (40-12-705). The contract must carry a boldface 12-point statement of that right and a completed "NOTICE OF CANCELLATION" form. If the customer cancels, you return payments within three days, and you may separately bill itemized emergency repairs. Cancellation notice can be electronic, so an online contract flow should accept an emailed or form-submitted cancellation. Violations are treated as unlawful trade practices under 40-12-108 and 40-12-109. Our roofing license guide covers the licensing side.

Three-day cancellation for sales at the customer's home

Separately, W.S. 40-12-104 gives a buyer the right to cancel a home solicitation sale until midnight of the third business day after signing. The statute defines "merchandise" in chapter 12 to include any service, and defines a home solicitation sale as one over $25 where you solicit at the buyer's residence, in person or by telephone, and the buyer's agreement is given there. It leaves out sales that follow negotiations at your fixed place of business, and sales made after a telephone pitch where you offer a full refund and cancellation right for at least 10 days.

The cancellation period does not start until the buyer has a copy of the completed contract, the address for notices, and a written statement of the right. An emergency request by the buyer for goods or services without delay ends the right if you have substantially begun in good faith. On cancellation, you return payments within 10 days and may keep a fee of 5 percent of the cash price, capped at the cash down payment. If you did services before cancellation, you get no pay beyond that fee. The right matters for door-to-door tree work, driveway sealing, pest plans and anything you close in a living room after a phone lead.

Sales tax: repairs are taxable, mowing and cleaning are not on the list

W.S. 39-15-103 taxes retail sales of tangible personal property and a list of services. One item is the sales price paid for services performed for the repair, alteration or improvement of tangible personal property. Another covers services to property at an oil or gas well site. Services to real property, such as mowing or house cleaning, are not on the statute's list, but materials and products you sell are taxable. Register with the Department of Revenue's Excise Tax Division before you sell taxable items, and ask how your mix is treated. If you sell equipment repair, show the tax on invoices and online payments. Our state sales tax guide compares the rest of the country.

If a customer database is breached

W.S. 40-12-502 requires a business that owns or licenses computerized data with personal identifying information about a Wyoming resident to investigate promptly after a breach and, if misuse has occurred or is reasonably likely, notify affected residents as soon as possible. A CRM, booking tool or website form that stores names with the data elements the statute lists falls under it. We found no comprehensive Wyoming privacy law in the sources we checked.

What this means for your setup

On your website, a roofing, siding or gutter company should show its business name, insurance status and any required license number on landing pages and estimates, and keep deductible language out of ads. Quote forms can feed a proposal template with the damage description, exclusions and cancellation notice built in. On your business phone line, add a recording notice for out-of-state callers, and do not run outbound cold calling with a dialer that plays recordings. An AI receptionist handles inbound calls, which the telemarketing article does not restrict, but it should not place outbound sales calls with a recorded message. For email, send from your own domain with an accurate subject line. Wyoming also expects cold-calling merchants to file with the attorney general, so confirm your status there. Rules change, so confirm with the attorney general's consumer protection unit and the Department of Revenue before acting.

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