Dillard's Digital Instant website checkup
For pest control companies

Sell the quarterly plan on the call that starts with a bug in the kitchen.

A pest control customer usually calls about a problem they want gone this week. The steady revenue comes from turning that first visit into a service agreement. Our work for pest operators covers the website, the phone answering and a CRM built around dense routes, recurring plans and the application records your state may require.

Your customers search
  • “pest control near me”
  • “exterminator near me”
  • “bed bug treatment cost”
  • “termite inspection near me”
  • “how to get rid of mice in house”
  • “mosquito control service for yard”
  • “ant control service”
  • “wasp nest removal”
The problem

Urgent first calls, recurring revenue, and routes that only pay when they're dense

Pest calls are emotional. A homeowner who just found droppings in the pantry, bites on a child's arm or wasps by the front door wants someone today and will call until somebody answers. Bed bugs bring embarrassment on top of urgency, and callers want discretion. Winged termites swarming indoors, which typically happens in spring, send people searching in a panic. In all of these, the first company that answers calmly and lays out what happens next often gets the job.

The real business is what happens after that first visit. Many residential pest companies sell recurring general pest service, often quarterly or bimonthly, plus specialty programs for termites, mosquitoes and rodents. Those agreements only make money if the stops are close together. A one-time wasp call from a marketplace, across the county from your nearest stop, does little for your routes. On Angi, a match is billed even if the pro never gets the work, according to the company's 2025 annual report.

Pest pressure moves with climate and season. In much of the South, many insects stay active for most of the year. In northern states, the year swings from spring ants and termite swarms to summer mosquitoes and stinging insects to fall, when mice move into homes looking for winter shelter. The paperwork follows the products. Federal rules say restricted use pesticides may be applied only by a certified applicator or by someone working under a certified applicator's direct supervision, and many states require certification for any commercial pesticide use. Each state has one pesticide regulatory agency that works with the EPA and can tell you how applicator certification works there, which state rules apply and whether notification or posting is required. Licensing, record and notice rules vary by state. Treat this paragraph as a general overview, not legal advice. Your software has to handle those records as routinely as it handles invoices.

Layer 01 · Website

Pages organized by the pest the customer is staring at

People search for the pest, not for pest control. Your site should have a clear page for each pest you treat, explain the plan that keeps it from coming back, and let them book quickly.

Pest-specific pages

Ants, roaches, spiders, rodents, stinging insects and others common where you work, each explaining signs, your treatment approach and the plan that prevents a return.

Bed bug page

Inspection, treatment options, how to prepare, and how discreet your service is, including unmarked vehicles if you use them.

Termite page

Inspections, treatment types you offer, warranties and annual renewals, and real estate inspection reports if you provide them.

Recurring service plans page

What a plan includes, visit frequency, free re-service between visits if you offer it, and how billing works.

Mosquito and outdoor page

Seasonal yard treatments, timing for your climate, and how they work with kids and pets.

Products and safety page

How you choose and apply products, notifications you give, and what customers should do before and after a visit, in plain words.

How we build websites
Layer 02 · Phone + AI

Calm, discreet, and booked before they call anyone else

Callers about bed bugs or rodents want reassurance and a time. Your AI receptionist speaks for your company, asks the questions your techs need, explains prep basics you approve, and books the inspection.

How AI reception works
Example call · Pest ControlAnswered
Thank you for calling Example Pest Control Co. What are you seeing?
I think we have bed bugs. I woke up with bites and found little spots on the mattress seam.
I'm sorry you're dealing with that. We handle this often and discreetly. Is it one bedroom so far, or more than one? And is this a house or an apartment?
Just the main bedroom, I think. It's a house.
Thank you. Until the inspection, if you take bedding or anything else out of that room, seal it in a plastic bag first so nothing carries them to other rooms. I have an inspection tomorrow at 11 AM, and I'll text you our preparation checklist.
Tomorrow at 11, yes.
Bed bug inspection booked · 1 bedroom · house · prep checklist sent
Layer 03 · CRM

Agreements, routes and application records in one place

Pest control is recurring service with paperwork attached. We build the CRM around service agreements and dense routes, with the treatment details you need to record on every visit.

Service agreements

General pest, termite, mosquito and rodent programs with their frequency, price and renewal date on each account.

Application records on every visit

Products, amounts, target pests and treated areas logged by the tech, keeping the records your state may require in one place.

Route density view

Active accounts on a map by service day, so sales and marketing focus on streets that tighten routes.

Free re-service tracking

Callbacks between scheduled visits logged separately, so you can see which accounts and treatments generate them.

Termite warranty renewals

Annual inspections scheduled and renewals billed automatically for customers who agreed to auto-renewal, with inspection findings saved per property.

Customer notifications

Pre-visit texts, post-treatment notes and any notifications you send, recorded on the customer record.

Recurring billing

Charge each visit or bill monthly on card on file, so agreement revenue doesn't depend on paper invoices.

How we build custom CRMs
Layer 04 · Marketing

A pest calendar for your region

Your past customers already know they have pests. Reaching them, with consent, just before the season's pest shows up puts your name in front of them when they need it, with no lead fee attached.

WhenCampaignWhy it works
Early springTermite swarm and ant seasonRemind past customers what swarmers look like and offer inspections and plan sign-ups.
Late springMosquito program enrollmentSign up yard treatments before summer, especially for customers who called about mosquitoes last year.
SummerStinging insectsNests near doors and decks bring urgent calls. Offer recurring customers coverage and one-time customers a plan.
Early fallRodent preventionIn cooler regions, mice move indoors as nights get cold. Offer exclusion and monitoring before they do.
WinterAgreement renewals and termite inspectionsRenew agreements and schedule annual termite inspections during the quieter months.
Email and SMS marketing
Can the receptionist handle sensitive bed bug calls?

Yes. You set the tone and the questions, and it gives callers the prep guidance you approve and books an inspection quickly and discreetly.

Does the CRM record products and application details?

Yes. Techs log products, amounts, target pests and areas on each visit. Your state's record requirements vary, so check them and we will build the fields to match.

Which neighborhoods should we market to?

The ones that tighten your routes. A map view shows active agreements by day and area, so you can target neighborhoods that make routes denser.

How do termite renewals work in the CRM?

Each termite account has a renewal date. The inspection is scheduled, reminders go out before it lapses, and the renewal is billed automatically for customers who agreed to auto-renewal.

State by state

Starting a pest control company? These states change the rules.

Licenses for every state: pick your state.

Pest Control, service by service

What each piece has to do for a pest control company.

Built for pest control. Owned by you.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

Get a free system quote