What a written quote looks like.
This is a sample quote for “Example Lawn Co.”, a lawn company we made up to show the format. The company, its towns, its counts and its dates are invented. Our amounts read “your number here”, because we price each job from its own scope. The vendor prices are real list prices.
Example Lawn Co. runs two mowing crews and a treatment route, books work from a personal cell and a spreadsheet, and has no website. This quote builds a site with service and town pages, a business number that's answered after hours, and a CRM for recurring visits and autopay, then moves 640 customers over. Five lines are one-time and five are monthly, and each monthly line stops on its own.
What we build, line by line.
Each line says what it includes and what we need from you, and when. The tag on each line is its type on how pricing works.
Website: 14 pages written from interviews
Pages that need writing
What it includes
- A home page, five service pages (mowing, fertilization and weed control, aeration and overseeding, spring and fall cleanup, leaf removal) and eight town pages, one for each town you work
- Every page written from scratch after a call with you; town pages priced one by one, because each is researched
- A three-field quote form and a tap-to-call number on every page
- Speed, schema markup and a sitemap, set up before launch
What we need from you, and when
- A 60-minute call about your services, prices and towns (week 1)
- 20 to 30 photos of the crews, the trucks and finished lawns (week 1)
- Your edits on the drafts (week 3)
Price: your number here
Business number, call routing and after-hours answering
Phone numbers, minutes and answering
What it includes
- A local business number, or your current number moved over
- A ring order: the office first, then two cell phones
- A text back to every caller nobody picked up
- An AI receptionist set up with your services, your towns and the questions it asks, answering after hours
What we need from you, and when
- If you're moving a number: the carrier, account number and PIN (week 1). Don't cancel the old service until the move is done
- The hours each phone should ring (week 1)
Price: your number here
CRM for recurring visits, quotes and autopay
Software built around your workflow
What it includes
- A weekly mowing schedule, grouped by route and day
- Quotes with options the customer approves from a phone
- Invoices paid by card or bank, with autopay for recurring customers
- Texting from the business number, and a customer portal for invoices and upcoming visits
What we need from you, and when
- Your price sheet and five recent invoices (week 1)
- A Stripe account opened in your company's name; we walk you through it (week 2)
Price: your number here
Email and texting setup
Email and texting
What it includes
- Email on your own domain for three people
- The records that keep your quotes and invoices out of spam (SPF, DKIM and DMARC)
- Carrier registration for texting from the business number (10DLC)
- Spring start-up and fall cleanup reminder templates, by email and text
What we need from you, and when
- Your legal business name and EIN for the texting registration (week 1)
- Who needs an email address (week 1)
Price: your number here
Moving your data over
Moving your data over
What it includes
- 640 customers, with addresses, gate codes and notes, from the customer spreadsheet
- Two seasons of invoices from the old invoicing app
- Not worth moving: estimates from 2019 to 2022 that never booked. We keep the file for you instead of importing it
What we need from you, and when
- Exports of the spreadsheet and the invoicing app (week 2)
- An hour to spot-check the imported customers (week 3)
Price: your number here
What keeps running, and what it costs to run.
Where a monthly line runs on a vendor's service, it shows the vendor's own list price next to ours, so you can see which part is the vendor and which part is us. Each one stops on its own, any month.
Hosting for the website and the CRM
Keeps the site and the CRM online, in hosting and database accounts in your name.
Vendor prices behind this line
- Website hosting (Netlify): Free, $9 a month (Personal) or $20 a month (Pro, any number of team members), each with an allowance of usage credits. Vendor list price
- CRM database (Neon): Free tier, or pay for what you use: $0.106 per compute unit hour and $0.35 per GB of storage a month, with no monthly minimum. Vendor list price
If you stop this line
Our work on it stops. This stays yours:
- Your website files and the code behind them, in your own hosting account
- Your CRM: the code, the database and every customer in it
Our line, per month: your number here
Phone number, minutes and answering
Phone numbers, minutes and answering
The business number, its call minutes, and the AI receptionist's minutes after hours.
Vendor prices behind this line
- A local phone number (Twilio): $1.15 a month. Vendor list price
- Call minutes (Twilio): $0.0085 a minute to receive a call and $0.0140 a minute to make one, on a local number. Vendor list price
AI receptionist minutes are priced by the receptionist's vendor; compare them in the AI receptionist cost calculator.
If you stop this line
Our work on it stops. This stays yours:
- Your phone number, ported to you, not leased to you
Our line, per month: your number here
Email and text sending
Email and texting
The reminder emails and texts that go out each month.
Vendor prices behind this line
- Email sending (Resend): Free up to 3,000 emails a month (100 a day), or $20 a month for 50,000. Passed through at cost
- Text messages (Twilio): $0.0083 per message segment sent or received on a local number, plus per-segment carrier fees that the same page lists by carrier. Passed through at cost
If you stop this line
Our work on it stops. This stays yours:
- Your email list and the templates
Our line, per month: your number here
Business email for three people
Three mailboxes on your domain.
Vendor prices behind this line
- Business email (Google Workspace): $7, $14 or $22 a user a month (Business Starter, Standard or Plus) on the one-year plan, before tax. New customers can get an introductory discount. Vendor list price
Three users on Business Starter is $21 a month at list price on the one-year plan, before tax.
If you stop this line
Our work on it stops. This stays yours:
- Your domain, registered in your company's name, with you as the owner
Our line, per month: your number here
SEO and improvements
Ongoing work, if you want it
Written down for each month: two new town pages, a Business Profile post every week, replies drafted for new reviews, and the month's report in your client portal.
If you stop this line
Our work on it stops. This stays yours:
- Your Google Business Profile and every other listing, with you as the primary owner
- Every login, in a password manager you control
Our line, per month: your number here
Your part, on one page.
The same asks as the lines above, in order. The weeks on this sample are examples; yours are set in your quote.
- Week 1
The call about services, prices and towns. Photos, price sheet, invoices. Carrier details if a number is moving, plus your business name and EIN for texting registration.
- Week 2
Exports of the spreadsheet and the invoicing app. Your Stripe account opened in your company's name.
- Week 3
Your edits on the page drafts and an hour to spot-check the imported customers.
- Launch
We switch the site, the number and the CRM on, and show your office how each one works.
The ownership section, on every quote.
The same list as on how pricing works. It goes in writing whether you take one line or all of them.
- Your domain, registered in your company's name, with you as the owner
- Your website files and the code behind them, in your own hosting account
- Your phone number, ported to you, not leased to you
- Your CRM: the code, the database and every customer in it
- Your email list and the templates
- Your Google Business Profile and every other listing, with you as the primary owner
- Every login, in a password manager you control
What every quote has
- Each piece of work as its own line: what it includes, what it costs, and what we need from you and when
- What you own at the end, in writing, whether you take one line or all of them
- Monthly charges only for things that cost money every month, each on its own line so you can stop any one of them
General information about a fictional company. Example Lawn Co. doesn't exist, and its towns, counts and dates are made up. The vendor prices are real: Netlify, Neon, Twilio voice, Resend, Twilio SMS and Google Workspace, each read on the vendor's own page on November 3, 2026.
Want yours? It's free.
Ask for a free system quote. We look at your website, your Google Business Profile, how your calls get answered and what you spend on leads, then send a quote in this format, priced for your job.
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