Dillard's Digital Instant website checkup
Free tool

Price the job so it actually makes money.

Put in the labor, materials and overhead for one job and the margin you want. The calculator shows the price to quote, and why a 20% margin is not the same as a 20% markup.

Your numbers · example inputs
Price to quote
$1,253
Your total cost$1,002
Profit on the job$251
Equivalent markup on cost25%

Margin is profit as a share of the price; markup is profit as a share of cost. A 20% margin needs a 25% markup. Quoting "20% markup" when you meant margin is one of the most common ways service businesses underprice.

How it's calculated

The math, in the open.

  • Cost = labor hours × labor cost per hour + materials + labor hours × overhead per hour.
  • Price = cost ÷ (1 − target margin).
  • Profit = price − cost.
  • Markup = profit ÷ cost. A 20% margin equals a 25% markup; a 30% margin equals about 43%.

The calculator runs entirely in your browser. Nothing you enter is sent anywhere.

Find out what your leads really cost.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

Get a free system quote