From a new brand to online subscriptions in one build.
A brand built from scratch, a mascot named Scoopy, and a website where customers price a plan and subscribe with card or bank in one flow, billed by the company's own CRM.
What needed solving.
A brand-new recurring service needed a name people remember, a look nobody else in the category has, and a way to sign up without a phone call. Recurring residential service lives or dies on friction.
We built the brand, the mascot, the print and social kit, and a website that takes a visitor from "how much?" to a paid subscription in one flow.
The work, in detail.
A brand with a mascot
Scoopy the beagle, a logo set, print pieces and social assets, all generated by scripts so every size stays consistent.
Price, subscribe and pay online
The quote tool collects dogs, frequency and ZIP code, then opens Stripe Checkout for card or bank payment. The first month is charged at sign-up, then monthly.
Prices the browser can't tamper with
The site publishes one price list, and the CRM re-prices every sign-up from it. If the page and the price list disagree, the sign-up is stopped with a clear message.
Nothing lost if checkout fails
Every lead is also saved as a form submission, so a sign-up is never lost to a payment hiccup.
22 sourced community pages
Dog parks, waterways, local pickup rules, ZIP codes and population, each cited. The build fails on a place without a source.
A launch checklist in code
Every business fact lives in one config file, and the launch check fails until the owner confirms each one.
- Node static build with no runtime dependencies
- Stripe Checkout through the company's CRM
- Netlify Forms backup
- Script-generated brand assets
- llms.txt with prefilled quote deep links for assistants
- IndexNow
- Service, Offer, OrderAction and FAQPage schema
Titan One with Figtree. Unapologetically pink, with a sparkle-pattern hero, sticker-style mascot art and a sticky call, text and price bar on phones.
Want one built for you?
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
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