How much do Angi leads cost?

What does Angi say about lead prices?

Very little. Angi has no public rate card for pros. The most authoritative description of how the money works is in Angi's Form 10-K for fiscal year 2025, the annual report it files with the SEC. Three lines in it matter to anyone deciding whether to buy.

First, the fee is for the match, not the job. The report describes lead revenue as fees paid by pros for consumer matches "regardless of whether the Pro ultimately provides the requested service." If the homeowner goes with someone else, hires a cousin, or never answers the phone, you still paid.

Second, the price moves. Angi writes that lead revenue varies with several factors, including "the service requested, product experience offered, and geographic location of service." A roof replacement lead in one metro and a gutter cleaning lead in a small town can carry very different prices, and Angi does not say what either costs.

Third, there is more than one way to buy. The 10-K lists the offerings pros used in 2025: full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads bought one at a time, and pre-priced offerings. It also says the membership package includes access to consumer referrals "for which additional fees are generally paid", so a membership and the leads are separate charges.

Angi's help center says the same thing in plainer words. Its billing FAQ (March 5, 2026) says lead pricing varies with the task, the homeowner's location and demand for the work, and its leads FAQ says unopened leads are billed too.

How does Angi bill you from week to week?

The help center fills in the mechanics the annual report leaves out:

• A monthly budget. According to the monthly budget article (August 14, 2026), a budget automatically accepts leads that match your services and location, and it resets each month on the date your account was approved.
• Opportunities on top. Requests you accept or show interest in from the Opportunities tab are billed separately, on top of your monthly budget.
• Weekly charges. The billing FAQ says pros without an annual agreement are billed every week: Wednesdays if a bank account is the main payment method, Fridays for a card. Annual subscribers are billed monthly on their agreement date.
• Annual subscribers call to change things. The budget article tells pay-per-lead pros to use the Update monthly budget button, and tells annual subscribers to call its support team instead.
• No more than five pros. The leads FAQ caps each homeowner request at five pros, so the homeowner you paid for may be talking to four other companies.

Put those together and the budget covers automatic leads only. Anything you accept from the Opportunities tab is billed on top of it, so add both when you total a month.

How much do pros spend on Angi leads in total?

We can't see your invoice, but we can see the total. In 2025, Angi reported U.S. lead revenue of $587.1 million, which was 57% of its $1,030.5 million in consolidated revenue. Its auditor described that revenue as "comprised of a significant volume of low-dollar transactions." The same report counts about 122,000 average monthly active pros in 2025, down from 152,000 in 2024.

The 2023 figure comes from Angi's 10-K for 2024, which reports the same line as consumer connection revenue. Most of that decline came between 2023 and 2024, when lead revenue fell about 22%. In 2025 it fell another 3%. That was the year Angi moved nearly all experiences in its domestic business to homeowner choice, where consumers are connected only with pros they select instead of being matched automatically. The 10-K says total U.S. revenue fell 14% in 2025, mainly because of a 72% decrease in Network revenue that it attributes to that change. For a pro, the practical point is that per-match lead fees were still Angi's largest revenue line in 2025.

The slide continued into 2026. Angi's results for April to June 2026, in an earnings release the company filed on August 4, 2026, show:

That last line is the closest thing to a price trend Angi publishes. It is an average across every trade and market, so it says little about your own price, but it does say Angi collected slightly more per lead while sending out fewer of them. The release also reports a $235.2 million non-cash impairment and a quarterly net loss of $230.7 million, and says Angi began testing an AI follow-up agent, AI Front Desk, in July 2026.

What do pros and third parties report paying?

Since Angi does not publish prices, every per-lead figure you see online comes from somebody else. Treat these as reported ranges, not quotes.

• Housecall Pro, a field-service software company, reported in 2026 that Angi leads run about $15 to $85 per lead, with a membership of about $300 a year. It calls these commonly reported estimates, not guaranteed rates, and notes that Angi does not publish official pricing.
• The FTC's 2022 complaint against HomeAdvisor, Inc. (which the complaint says also did business as Angi Leads) gave one historical number in public: an annual membership fee of $287.99 on top of each lead. The complaint's per-lead price range is redacted. It also said Exact Match and Instant Booking leads cost 50% more than Market Match leads for the same project type and location.

The complaint's figures describe HomeAdvisor's pricing as of its 2022 filing, so use them as history. The honest answer for 2026 is that your price depends on your trade, your ZIP codes and the product you choose, and you will only learn it from your own account. If you are reading this before signing up, ask the sales rep for the expected price per lead for your exact service list and service area, in writing.

Useful questions for that call: Which of the offerings in the annual report am I being sold? Is there a monthly minimum or a contract term? What happens to my budget if I pause? Which service categories will I be charged for, and can I remove the ones I don't want? How many pros will be matched to the same request, given Angi's stated limit of five? Write the answers down next to the date and the rep's name.

In the FTC case behind those older figures, the agency alleged that HomeAdvisor misrepresented the quality and source of the leads it sold. HomeAdvisor settled, and in April 2023 the FTC approved a final order that included up to $7.2 million for redress and barred false or misleading claims about its leads. For the background, see our plain-English summary of the HomeAdvisor settlement.

Can you get money back for a bad Angi lead?

Sometimes, as a credit. Angi's help article on requesting a lead credit (updated August 2026) sets these conditions:

• The lead is less than 45 days old.
• You attempted to call the homeowner within 24 hours.
• Your account is in good standing with no overdue balance, and you do not have an annual subscription.
• The reason is on the list: invalid contact information, a location outside your ZIP codes, a service you don't offer, a duplicate within 45 days, or a charge while your leads were paused.

Approved credits are applied automatically toward future lead charges (the article describes no refund to your card), and they expire if you don't use them within six months of the date they are issued. Notice what is missing from that list: a homeowner who never calls back, picks a cheaper pro, or was only gathering prices. Those are normal outcomes of buying leads, and they are paid for.

How do you work out what an Angi job really costs you?

Price per lead is the wrong number to stare at. A $40 lead that closes one time in ten costs more than a $90 lead that closes one time in three. What you want is the cost to acquire one paying job. Here is how to get it from a month of your own records.

1. Add up everything you paid Angi for the month. Lead charges, membership or subscription fees, any add-ons. Subtract credits you actually used.
2. Count the leads you received. Every one, including the bad ones.
3. Count the jobs you booked from those leads. Only jobs that were done and paid. A quote is not a job.
4. Divide total spend by jobs booked. That is your cost per job from Angi.
5. Compare it with the gross profit on a typical job, not the ticket price. If a $600 job leaves you $250 after labor and materials, a $180 acquisition cost leaves you $70.

A hypothetical month, to show the math (these numbers are invented for illustration): you pay $1,200 in lead fees plus a $25 monthly share of a membership, use $90 in credits, receive 30 leads and book 5 jobs. Your spend is $1,135, your cost per lead is about $38, and your cost per job is $227. The second number is the one that decides whether this channel pays.

Two costs never show up on the Angi bill. One is the time spent calling, texting and quoting leads that go nowhere. The other is that the homeowner relationship started on someone else's platform. If you want to run your own numbers, our lead cost calculator does this arithmetic, and this guide to cost per job walks through comparing channels.

What should you do with that number?

If your cost per job is comfortably below your profit per job and the calendar needs filling, buying leads can be a sensible bridge. Some new companies start that way. The risk is staying there. The moment you stop paying, the leads stop, and unless you kept those customers in your own records, the platform was the only thing connecting you to them.

The way out is gradual. Put every Angi customer into your own customer list. Ask each one for a Google review. Send them a reminder next season from your own email. Build a website and Business Profile that bring in calls you don't pay per head for. Over time, the share of jobs coming from owned channels goes up and the lead budget can come down. Our own your leads page lays out that system, and a free system quote will show where your current jobs are actually coming from.

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