Own Your Leads
What lead marketplaces really cost, and how to build demand you own.
How much do Angi leads cost?
How much Angi leads cost: what Angi's own 10-K says, the third-party price ranges pros report, how lead credits work, and how to find your real cost per job.
Read guideAre Angi leads worth it for your business?
Are Angi leads worth it? A fair look at who it suits, what homeowner choice changed in 2025, the break-even math, and when to shift to owned leads.
Read guideHow Thumbtack leads work for service pros
How Thumbtack leads work for pros: how you're charged, the five-pros-in-four-hours limit, Fair Shot refunds, the refund policy, and why reply speed matters.
Read guideGoogle Local Services Ads vs SEO: which one should you pay for?
Google Local Services Ads vs SEO: how pay-per-lead LSA charges and credits work, the 2026 move into Google Ads, and how organic search compares.
Read guideGoogle Local Services Ads in 2026: what changed, and how to stop paying for calls nobody answers
Google Local Services Ads in 2026: missed calls billed after 20 seconds, the move into Google Ads, budgets, credits, the ended guarantee and how to cut waste.
Read guideHow to get leads without Angi
How to get leads without Angi or Thumbtack, step by step: your Business Profile, website, reviews, referrals, past customers, partners and yard signs.
Read guideShared leads vs exclusive leads: what you are actually buying
Shared vs exclusive leads: what each means, what Networx, Thumbtack, Angi and Bark say about how many pros compete for one customer, and how to judge cost.
Read guideThe FTC's HomeAdvisor settlement, explained for contractors
The FTC's HomeAdvisor case explained: what the 2022 complaint alleged, the 2023 consent order of up to $7.2 million, refunds, and the Airquip case.
Read guideSpeed to lead: how fast contractors need to respond, and how to do it
Speed to lead for contractors: what the 2011 HBR study and 2007 lead response study found, their limits, and systems that answer every lead within minutes.
Read guideCost per lead vs cost per job: measure what you actually buy
Cost per lead vs cost per job for service businesses: why the cheapest lead can cost the most, how to calculate cost per booked job, and worked examples.
Read guideHow to track where your leads come from
How to track lead sources for a service business: call tracking numbers, form source fields, asking how customers heard of you, UTM tags and CRM source reports.
Read guideHow to get more Google reviews without breaking the rules
How to get more Google reviews for a service business: Google's rules on incentives and gating, the FTC's 2024 fake review rule, timing, wording and replies.
Read guideHow to set up a referral program for your service business
How to build a referral program for a service business: structure, rewards that work, tracking referrals in your CRM, and legal points to check first.
Read guideLead platform refund policies compared: credits, deadlines and expiry
Bad-lead policies for Angi, Thumbtack, Google LSA, Yelp Ads, Bark and Networx side by side: what qualifies, deadlines, where credits go and when they expire.
Read guideMarketing agency contract red flags, with the real wording and what to ask for instead
Ten marketing agency red flags, each with a real example from an agency's site in October 2026, what it means for an owner, and the wording to ask for instead.
Read guideBefore you cancel your marketing agency or platform
What to move before you cancel a marketing agency or platform, in a safe order, and what eleven vendors' terms say about your data, domain and phone numbers.
Read guideHow to cancel Hibu and keep your website, domain and phone number
How to cancel Hibu by phone, the 15-day notice rule, why you cannot leave inside a minimum term, and what to move first: domain, tracking number, content.
Read guideHow to cancel Thryv without losing your website, domain or phone numbers
How to cancel Thryv: written notice through its contact page 30 days before renewal, the 3-day refund rule, and what to move first: domain, texting number.
Read guideHow to cancel Townsquare Interactive and hold on to your domain, listings and number
Cancel Townsquare Interactive by phone before 6 p.m. Eastern the day before billing, see what stays behind, and make the written export request on time.
Read guideHow to cancel Marketing 360 and keep your domain, customer data and phone line
How to cancel Marketing 360: 30 days' written notice, the early cancellation clause, the $12 Lite archive, and what to save first: CRM export, number, content.
Read guideHow to cancel LocaliQ without losing your domain, leads or calls
How to cancel LocaliQ: your rep or 1-877-222-9395, the 50% fee for leaving mid-term, the 30-day website transition, and what to save before you call.
Read guideHome-service vendor terms 2026: what 50 vendors let you keep when you leave
Contract, renewal, refund, exit, data, website and phone-number terms for 50 home-service vendors, as a free CSV and JSON dataset checked October 2026.
Read guideFind out what your leads really cost.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
Get a free system quote