Bring back the customer who did the living room this year for the bedrooms next year.
Many window treatment customers start with one room and plan to do the rest later. Your notes from the consult tell you which rooms are next. Email to past customers, designers and builders, sent at the right moment and with consent, turns those notes into future jobs.
The second room is the easiest sale you will make
Custom window treatments are a large purchase, and many buyers spread it out. They do the main living area first, then the bedrooms, then the office or the basement. They already trust you, they know your products and the consultant already knows the house. A short email at the right time, mentioning the rooms they said they would do later, is helpful rather than pushy.
Timing in this trade is driven by lead times and seasons. Custom products take weeks, so buyers who want shades before the holidays or before guests arrive need to order well ahead. Summer heat and afternoon glare send people looking for solar and blackout options; fall drafts bring interest in cellular shades and lined drapery. An email calendar built around those moments gives people a reason to call.
Designers and builders are a separate list. They care about new products, lead time changes and sample availability, and they appreciate a short update more than a promotion.
What window treatment email marketing has to do
Each message has a reason and a specific audience.
Follow up on rooms the customer planned to do later
The consultant notes future rooms in the CRM, and a follow-up goes out on a schedule you set, mentioning those rooms by name.
Announce the holiday order deadline
A note in late summer or early fall telling customers when to order if they want installs done before holiday gatherings, based on your real lead times.
Send seasonal notes by problem
Glare and heat in summer, drafts and cold glass in fall, and nursery and child safety topics for customers who mentioned a new baby, each linking to the right product page.
Keep designers and builders informed
Short updates on new fabrics, motorization options, lead time changes and sample availability, sent only to trade partners.
Follow the consent rules
Every contact on the list has a recorded source, every email has a working unsubscribe and your mailing address, and texts go only to those who agreed to receive them.
How we build it for blinds and shades dealers
It runs from your CRM, so lists and timing stay accurate.
Lists from the job records
Past customers, open quotes, designers, builders and property managers are sorted automatically, along with notes on future rooms and interests like motorization.
Templates for each moment
Next-room follow-up, holiday deadline, seasonal comfort note, post-install review request and trade partner update, written in your voice and easy to adjust.
Open quote follow-up
Quotes that were not approved get a few spaced follow-ups with the consultant's name and an easy way to ask questions or book a second visit.
Domain authentication
Sending records are set up on your domain so emails reach inboxes and show your business name clearly.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for blinds & window treatments, answered.
How often should a blinds company email past customers?
A few times a year is usually enough: a seasonal note, the holiday deadline and the next-room follow-up. Sending more often tends to increase unsubscribes without adding sales.
Can I send texts about install dates and promotions?
Install and appointment texts to your own customers are usually fine. Promotional texts need prior consent. See our texting rules guide, which is general information, not legal advice.
Should designers get the same emails as homeowners?
No. Designers want trade information like new fabrics and lead times, and homeowner promotions can undercut the pricing they show their clients.
Can emails include photos of past installs?
Yes, with the homeowner's permission and without identifying details like the street address.
Email & SMS Marketing for blinds & window treatments. Owned by you.
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