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For epoxy flooring companies

Win coating jobs at the slab, and keep the prep records that back your warranty.

Many coating jobs start with a photo the customer saved months ago and a garage, basement or shop floor they are finally ready to fix. The sale is made at the slab: you measure, test for moisture, explain the system and set an install date that the weather and the cure times allow. We build epoxy and floor coating companies a website, phone answering and CRM that handle each of those steps on purpose.

Your customers search
  • “garage floor epoxy near me”
  • “garage floor coating cost”
  • “epoxy vs polyaspartic garage floor”
  • “flake floor coating installers”
  • “metallic epoxy basement floor”
  • “commercial epoxy flooring contractor”
  • “epoxy garage floor peeling repair”
  • “concrete floor grinding and coating near me”
The problem

Planned purchases, hard deadlines and a slab that sets the schedule

Almost nobody needs a coated floor tonight. A residential coating is a planned purchase with a trigger: a new house, a garage finally emptied out, a basement being finished, a listing photo shoot, or a winter of slush the owner doesn't want to see again. The buyer has often scrolled flake colors and metallic swirls for weeks before searching for installers nearby and asking a few for quotes. Plenty of them first hear your name from another trade: the garage door installer, the storage and cabinet company, the concrete contractor who just poured a new slab, the home builder or the basement finisher. Those referrals carry no lead fee, and each one is worth tracking by name.

What urgency exists comes from deadlines. A restaurant may need a new kitchen floor before a health inspection, because the FDA's model Food Code, which state and local agencies adopt, holds food establishment floors to cleanability standards. A warehouse may close only for a long weekend. A seller has a closing date. Pay-per-lead marketplaces sit awkwardly with a trade that quotes on site. In the annual report it filed for 2025, Angi says a pro owes the fee for a consumer match even when that pro never does the work, and every coating quote still means a drive, a tape measure and a moisture test before you know if there is a job.

The slab, the air and the product data sheet set your calendar. Sika's data sheet for its Sikafloor-264 epoxy, as one example, allows application only when air and slab are both between 50°F and 85°F, with the slab at least 5°F above the dew point. In snow-belt states that closes unheated garages in late fall, so a homeowner who calls in November may be quoted now and installed in spring, and your follow-up has to hold the job through the winter. In hot regions it pushes garage starts toward early morning. Contractor licensing for coating work varies by state, so check the rules where you work through our state guides before you quote.

Layer 01 · Website

A coating site that sells the look and explains the prep

Coating buyers start with photos and colors. Give them plenty of both, then explain the prep and testing behind your price, and make booking a slab assessment the easy next step.

Garage floor coating page

What your full flake system includes from grinding to topcoat, a color chart shot on real installed floors, how many days the garage is out of use, and what the owner has to move out before the crew arrives.

Systems compared page

Epoxy, polyaspartic, polyurea and polished concrete side by side, written fairly: cure times, sunlight exposure, texture options for slip resistance and which floors each suits. Sika's data sheet for one of its epoxies, for example, warns that it will discolor over time in sunlight, which matters for a garage whose door stays open all afternoon.

Prep and moisture testing page

How you open up the surface, what a concrete surface profile is (the ICRI 310.2R guideline includes benchmark profiles for naming and checking it), and how you test for moisture, such as ASTM F2170 relative humidity probes or the ASTM F1869 calcium chloride test. This is where a careful buyer learns why two quotes for one garage can be far apart.

Metallic and basement floors page

Short videos and photos of finished metallic floors in basements, home gyms, bars and showrooms. These buyers decide on looks, so show the floor in real light, along with how you handle stairs, drains and the transition to carpet or tile.

Commercial and industrial page

Kitchens, warehouses, auto shops, fleet garages and showrooms. Spell out the night and weekend installs you do, how you phase work so part of the building stays open, and cove base for food service, since the Food Code calls for coved floor and wall junctures in food establishments.

Quote request with photos

Ask for garage size or square footage, the current surface (bare, painted, old epoxy, tile), visible cracks or oil stains, three photos and the date they hope to be done. Your estimator walks in already knowing whether removal is part of the job.

Warranty and floor care page

What your warranty covers and what voids it, how to clean the floor, which cleaners to skip, and when a fresh topcoat makes sense. It answers the call you would otherwise get two years from now.

How we build websites
Layer 02 · Phone + AI

Book the slab assessment, not a price guessed over the phone

Many callers ask for a per-square-foot price before anyone has seen the concrete. Your AI receptionist greets each caller as your coating company, gives only the pricing answer you approve, and collects what your estimator needs: floor type, size, the current surface, timing and the age of the house. Then it books the assessment and texts your color chart.

How AI reception works
Example call · Epoxy FlooringAnswered
Thanks for calling Example Epoxy Flooring Co. Is this for a garage, a basement or a commercial floor?
Garage, two-car. The paint the last owner put down is peeling where we park, and I'd like it done before winter.
Got it. Peeling paint usually has to come off before anything new goes down, so our estimator will look at that and test the slab for moisture at the visit. Any idea what year the house went up?
1972, I think.
Thanks, I'll note that for the estimator. Paint in a house built before 1978 can contain lead, and that changes how it has to come off. I can have someone there Thursday at 4 or Saturday at 9, and I'll text you our flake color chart now.
Saturday at 9 works.
Slab assessment booked Sat 9 AM · 2-car garage · old paint removal · built 1972, pre-1978 paint flagged · color chart texted
Layer 03 · CRM

A CRM that tracks the slab, the cure and the crew

A coating job is short on install day and long everywhere else: assessment, quote, deposit, prep, repairs, coats, cure, the day the car comes back in, and a warranty that may run for years. We build the CRM around that sequence and keep every reading on the job.

Slab assessment record

Square footage, cracks, spalls, oil stains, prior coatings, year built and photos, plus the moisture test method, readings and test locations, saved to the address. If a floor ever lifts, you can show what the slab looked like and what you measured before you coated it.

Quotes by system

Price a single-color epoxy, a full flake system and a metallic floor side by side, with add-ons like crack repair, stem walls, cove base and stair treads, so the customer picks a level instead of answering yes or no. Our good, better, best quotes guide covers the method.

Install conditions log

Air temperature, slab temperature, humidity and dew point at the start of each coat. The Sikafloor-264 data sheet tells installers to confirm and record those values at least once every three hours, and a short form on the crew lead's phone turns that into a habit.

Products, batches and safety data sheets

Which products and kit batch numbers went down on which floor, with each product's safety data sheet one tap away on the crew's phones. OSHA's hazard communication rule requires safety data sheets to be readily accessible during each shift and allows electronic access as long as nothing gets in the way of immediate access.

Cure-time texts

The day before install, the customer gets a text to clear the floor and move the cars. After the last coat, they get walk-on, park-on and full-cure times from the data sheet for that day's temperature. The Sikafloor-264 sheet, for instance, lists about 12 hours to foot traffic and about 7 days to full cure at 68°F, and longer in the cold.

Silica control records

Log which Table 1 control the crew used on each grinding day (water, or a dust collector with the required filter, plus HEPA vacuuming indoors). OSHA's silica standard also requires a written exposure control plan, and your daily records should match what the plan says.

Commercial shutdown scheduling

Night and weekend windows, phased areas, the site contact, the inspection or reopening date and certificate of insurance requests on one job, so a crew never shows up to a kitchen that is still serving.

Referral partner tracking

Tag every job with the garage door company, cabinet installer, builder or past customer who sent it, then see revenue by partner. You'll know who has earned a thank-you and a fresh stack of your cards.

How we build custom CRMs
Layer 04 · Marketing

Market on the slab's calendar, to people who said yes

A coated garage floor won't be redone for years, but the same customer's basement, shop and business, and the neighbor who admired the floor, are all repeat work. Your list of past customers and quoted-but-unsold homes carries no per-lead fee. Contact people who gave consent, and read our texting rules guide before you text anyone.

WhenCampaignWhy it works
Late winter, snow statesSpring install listAfter months of slush and road salt, garages look their worst. Email past quotes and new inquiries an assessment link so the first warm weeks are booked before the season opens.
SpringPartner hand-offsAsk your garage door, storage and concrete partners to hand your card to customers with fresh work, and email your own past customers before and after photos from their part of town.
Summer, hot regionsBasements and interiorsWhile afternoon garages run hot, promote metallic basements, home gyms and climate-controlled shops, and book garage work for early starts.
Early fall, cold regionsLast install datesCount down the open dates before slab temperatures fall below your products' minimums, and text opted-in leads the remaining slots.
OctoberCommercial shutdown bookingsAsk commercial customers now about holiday closures and year-end budgets, so kitchen and warehouse floors get a planned shutdown window instead of a rushed weekend later.
One year after installFloor check and referral askCheck in, offer a quick look at wear and chips, invite a review from anyone who hasn't posted one yet, and ask whether a neighbor or friend has asked who did the floor.
Email and SMS marketing
Can the receptionist quote a price per square foot?

It says exactly what you approve. If you price only after seeing the slab, it explains why in your words (removal, cracks and moisture change the job) and books the assessment. If you publish a starting range, it can give that instead.

Can we keep moisture readings and slab photos with each job?

Yes. Each job holds the test method, such as ASTM F2170 probes or ASTM F1869 calcium chloride kits, the readings and where they were taken, plus photos. The record stays with the address for later quotes and any warranty question.

Do we need a license to install floor coatings?

That depends on where you work, because contractor licensing and registration rules vary by state. Start with our state guides and the contractor license guide, then check the official licensing site for each state you work in. This answer is a starting point and not legal advice.

What if we grind old paint off floors in older homes?

If a painted floor in a home from before 1978 has to come up, read EPA's page on its lead RRP program first. It explains when a paid contractor needs firm certification and lead-safe training for disturbing paint. Older child care centers and preschools fall under the rule too, and some states administer it in place of EPA. The CRM can require year built on every residential quote so the question gets asked.

Can the CRM handle commercial jobs done at night?

Yes. Jobs carry shutdown windows, phases, site contacts and reopening dates, and the crew calendar shows night work separately so nobody gets booked into a day job after an overnight install.

Epoxy Flooring, service by service

What each piece has to do for a epoxy flooring company.

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