An excavation website that gets plans from builders and photos of soggy yards from homeowners.
Two very different people look for an excavator. A builder or general contractor wants proof you have the iron, the insurance and the dates. A homeowner wants to know you can fix the wet basement, the failed septic or the overgrown lot. Both arrive on phones, and each needs a different next step.
Excavation buyers want to see machines, proof of insurance and a way to send the job
A superintendent looking for a new excavating sub checks three things before calling: what machines you run, whether you carry the insurance their company requires, and whether you have done this kind of work nearby. A website that answers those on the first scroll, with real photos of your equipment on real lots, and lets them upload a site plan without phoning, gets the bid invitation. A site with stock photos of yellow machines and a generic message box gets passed over.
Homeowners arrive with a symptom and no vocabulary. They search for water in the basement, a soggy patch over the leach field, a sewer line the plumber says is broken, a wooded lot they want cleared for a garage. They need a page that names their problem, explains in plain order what happens (the visit, the locate request, any permit, the dig, the inspection, the cleanup) and shows what the yard looks like when you leave. Restoration is the hidden worry: ruts, a torn-up lawn, a cracked driveway. Photos of finished grading and seeded topsoil answer it.
Then there is the hourly crowd: plumbers, pool builders, landscapers and property owners who want a machine and an operator for a day. Their question is what an hour includes and how to book. A clear page for that work keeps those calls short and filters out the ones that are not a fit.
Six jobs an excavation website must do
Each one matches a visitor you already get. The page layout matters far less than whether these happen.
Take plans from builders without a phone call
A bid request page where a builder or GC uploads the site plan, grading plan and foundation sheet, names the lots and the target dig date, and the files go straight to your estimator's inbox and the CRM.
Give homeowners a photo-first request
A short form asking for the address, the problem in a sentence and a few pictures of the yard, the wet spot or the area to clear. Photos tell you the access, the slope and which trailer to bring.
Show the equipment you actually own
Each machine class you run, with a photo on a job, what it is good for and what it can fit through. Builders scan this list, and homeowners learn why a big excavator cannot reach the backyard.
Explain each service in the order it happens
Separate pages for septic installs, drainage and French drains, sewer and water lines, basements and footings, land clearing, driveways and ponds, each walking through the visit, locates, permits, dig, inspection and restoration.
Prove you are insured and set up for subcontracting
A page for general contractors listing the coverage types you carry, how to request a certificate of insurance and your prequalification details, without posting policy numbers or limits you would rather share privately.
Show the yard after, not only the hole
Before and after photos where the after shot is the finished grade, the seeded lawn or the new gravel drive. Restoration is what homeowners fear, and showing it settles the question.
What we build into an excavation site
Standard on every excavation build, because builders and homeowners each need a fast path to you.
Plan uploads that create a bid record
Uploaded drawings land on a new bid in your CRM with the builder, the subdivision, the lot numbers and the due date filled in, and your estimator gets a text that a bid package arrived.
An hourly work page with booking rules
What a machine hour includes, whether float charges apply, your minimum and how far ahead to book, written in your terms. Rates appear only if you choose to publish them and keep them current.
A safe-digging note on every service page
A short explanation that every dig starts with a utility locate request and a wait for marks, linked to the national call-before-you-dig site, so homeowners understand the first few days of the schedule.
Service area pages built on ground conditions
A page per county or town describing the soil, rock, water table and the permit office there, from your own experience. Builders recognize real local knowledge and search engines reward it.
A site built to be quoted by AI tools
Markup that tells search engines what each dig service is, a guide file for AI crawlers, and pages that answer the question in their first lines, so chat tools can suggest you to someone asking who installs septic systems or clears lots nearby.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Websites for excavation, answered.
Should an excavation website list our hourly rates?
That is a business choice. Publishing what an hour includes, the minimum and the float policy answers most questions without a number. If you do post rates, keep them current, because an old rate on the site becomes an argument on the job.
Do builders really look at a contractor's website?
Many check it before inviting a new sub to bid, mainly for equipment, insurance readiness and nearby work. A plan upload page also saves them a phone call they would rather not make.
Can the site handle both residential and commercial site work?
Yes, with separate sections. A homeowner with a wet yard and a developer with a subdivision want different words and different photos, so each gets its own path from the home page.
What do we need to get started?
Photos from your phone of machines on jobs, a list of services and towns, and a conversation about how you bid. Our photo guide shows what shots help most.
Websites for excavation. Owned by you.
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