Keep builders and trade partners booking you, and homeowners remembering you when the yard floods.
Your steadiest work comes from builders, plumbers, pool companies and landscapers who need digging again and again. Homeowners usually need you once, but their neighbors have the same wet yards. A small, useful set of messages keeps both groups thinking of you first.
Your best list is the people who need digging every month
A builder who uses you on one lot will use you on the next if your dates hold and your name is in front of them when they plan. Plumbers who need sewer laterals dug, pool builders who need holes, landscapers who need grading and septic designers who need installers all work the same way: they call whoever is reliable and top of mind. A short note with your machine availability, sent before they plan the next month, is often the difference between a call and silence.
Homeowners work on a different clock. They search when the ground gives them a reason: spring thaw puts water in basements, heavy rain floods low yards, a home sale turns up a failed septic system, and fall is the last chance to grade before the freeze. A seasonal message to past customers and to homeowners who got a bid but did not go ahead lands at the moment the problem is visible, and they forward it to neighbors.
What excavation email and texting should do
Permission comes first, then sending the right note to the right group at the right time of year.
Collect permission on every bid and job
Bid requests, site visit bookings and signed estimates include opt-in choices for email and texts, saved with a date. Contacts without that permission never receive marketing messages from the system.
Separate builders, trade partners and homeowners
Builders and GCs, subcontracting partners such as plumbers and pool companies, realtors and septic designers, past homeowners and unsold bids each get messages written for them.
Share open dates before partners plan
A short monthly or seasonal availability note to builders and trade partners listing which weeks have machines open, with a link or number to hold a date.
Write to homeowners when the ground shows the problem
A note at spring thaw or after heavy rain about water near the foundation, a reminder before the freeze about grading, and a reminder about septic issues before listing season.
Thank the people who refer you
A plain thank-you to the realtor, plumber or neighbor who sent a job, sent from the CRM when the referred job is billed, keeps the referral habit alive.
How we build marketing for an excavating company
Messages go out through your CRM and sending accounts registered to your business, to contacts you already have.
Segments that build from jobs
Because each contact in the CRM already carries a role, job history, consent and source, the builder list, the partner list and the homeowner list keep themselves up to date.
An availability template
A short message you can send in a few minutes: weeks open, machines free, a reminder to send plans early. We write it once with you and it reuses itself each month.
Seasonal notes for your ground and climate
A handful of homeowner messages timed to your thaw, rains and freeze, written after we talk with you about the problems you see most in your area.
Texting registered and compliant
Your business numbers are registered with the carriers for marketing texts, each text ends with instructions for opting out, and anyone who replies STOP is removed from text sends automatically.
Results tied to jobs
Replies, site visits booked and jobs won per message and per group, so you know whether the availability note or the spring drainage reminder earns its place.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for excavation, answered.
Is it pushy to email builders every month?
Not if the message is short and useful. Builders plan around sub availability, so a note that says which weeks you have open is information they need. Skip anything that reads like an ad.
Can we text homeowners who got a bid but did not hire us?
Only with their consent for marketing texts. Collect it on the bid request form. The texting rules guide explains what to record; this is general information, and your attorney can confirm specifics.
What should a homeowner message say?
One useful thing: what to look for after a heavy rain, why grading matters before the freeze, or what happens when a septic system fails inspection. End with a way to book a site visit.
Who writes the messages?
Our team drafts them after talking with you and your crews, in plain language, and none goes out until you have read it and said yes.
Email & SMS Marketing for excavation. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole excavation setup.
Instant website checkup