A snow company website that proves its claims with data.
A snow-first website that sells reliability with evidence: 30 winters of NOAA snowfall data, verified local snow rules for 26 communities, a three-tap price calculator and an audit that proves its own checks work.
What needed solving.
Snow customers switch providers because the last one stopped answering and stopped showing up. This company's answer is dispatch software and constant communication, and the website had to sell that without sounding like every other plow company.
The rule from day one: no claim without evidence, no price that disagrees with the calculator, and no review language until real reviews exist.
The work, in detail.
30 winters of NOAA snowfall data
Visit counts per winter are modeled from Detroit Metro daily snowfall records, and the charts are generated from that data file rather than typed in.
Sourced snow policies for 26 communities
Community pages carry each city's published snow policy, with parking rules and who plows which roads where the city publishes them, plus the nearest weather station.
Three-tap snow removal calculator
Every price comes from one config object, so the calculator, the rate tables and the prose can never disagree.
105 guides and 24 articles
Snow and hardscape guides, each with FAQ schema, plus an editorial standards page that backs the publishing claims.
An audit that tests itself
The content audit checks titles, metadata, headings, images, schema, banned AI phrases and US spelling. A second script injects 37 deliberate faults and proves the audit catches every one.
Canvas animation
The homepage mascot plows a driveway in a hand-coded canvas scene, and the technology page animates dispatch and route maps.
- Node static generator with zero runtime dependencies
- Self-hosted fonts
- sharp image pipeline
- Netlify
- llms.txt and llms-full.txt
- Content-hash sitemap dates
- IndexNow
- Service, Offer, FAQPage and BlogPosting schema
Archivo with Spline Sans. Dark evergreen with glacier blue and mint, snowfall particles and a curved snowbank divider.
Want one built for you?
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
Get a free system quote