A local search build that refuses to publish anything thin or untrue.
A 565-page local search machine for an exterior-cleaning company, with published prices, an instant ballpark calculator and a build that refuses to ship duplicate or unsupported content.
What needed solving.
An exterior-cleaning company serving about 70 communities needed to show up for "service plus town" searches across two counties, be quoted accurately by AI assistants, and put real prices on the page so leads arrive already qualified.
Hundreds of local pages usually means hundreds of near-copies. The brief was the opposite: every page had to be genuinely different, and the build had to prove it.
The work, in detail.
334 city-by-service pages
Each community gets its own page for each service, built from local facts, with word-count bands and a minimum number of distinct local place names.
118 answer-first guides
Each guide opens with a short direct answer, followed by FAQ schema, so search engines and AI assistants can quote it cleanly.
Published prices and an instant ballpark calculator
A calculator that runs in the browser and mirrors the published price table, so the estimate on screen and the prices in the copy never disagree.
Hard-fail quality gates
The build fails if any two pages are too similar, if banned filler phrases appear, if a page is orphaned, or if the phone number, review count or price claims disagree anywhere on the site.
Claims policy enforced in code
The company is an insured LLC without a state trade license, so the site never says "licensed". The build checks it.
Machine eligibility checks
The build fails if anything would block search or AI crawlers: stray noindex tags, snippet limits or robots rules that drop a major engine.
- Static site generated by a single Node script
- Hashed, minified CSS and a little vanilla JS
- sharp image pipeline
- Netlify
- llms.txt with key facts for AI assistants
- IndexNow
- FAQPage, Service, Offer and HowTo schema
- AI crawlers explicitly allowed
Bricolage Grotesque. Deep navy and brand blue with an amber accent. Real crew photography instead of stock.
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