A Marketing 360 alternative for contractors who want their accounts in their own name

What does Marketing 360 sell?

Marketing 360 is a brand of Madwire, a Fort Collins, Colorado company. Madwire's about page, read October 31, 2026, says it was founded in 2009, has grown to over 500 people and has 15,000 active clients, and names three brands: Marketing 360, Websites 360 and Top Rated Local. Marketing 360's contractor page claims 32,000+ contractors served and names remodeling, roofing, HVAC, plumbing, painting, landscaping, lawn care, pest control, tree service, cleaning and other trades, in all 50 states.

The product list is long. From its home page and contractor page:

• Websites and stores. The websites page says you can design the site yourself or have its team do it, starting from a design built for your industry. Ecommerce is sold too.
• CRM and payments. Lead tracking with a leads inbox, automated follow-ups, invoicing, payments and reporting, plus a mobile app.
• Email and texting. Automated messages and newsletters to past clients.
• Search and reputation. Local SEO, AI search visibility, listings sync across Google, Bing and other sites, and automatic review requests after each job.
• Ads. Managed search, social and display campaigns, Google Local Services Ads, plus connected TV, radio and billboards.
• People and AI. A named contractor marketing specialist, done-for-you content, and an AI assistant called MADi that it says is trained on 15+ years of contractor campaign data.

It publishes a sales line and a client services line, and its main lead offer is a free marketing visibility report.

What does Marketing 360 cost?

Its prices are not public. Every "Get Plans & Pricing" link goes to a get-started page that, on October 31, 2026, showed only that the service is available in the US and Canada. The contractor page says pricing scales with the services you choose and your monthly ad spend.

A few figures do appear in Marketing 360's own documents. Its Terms of Service (last updated July 30, 2026) add a one-time $500 setup fee to the first invoice if Marketing 360 develops a website for you that is not on its Websites 360 platform, such as a WordPress or Shopify site (§1.af). Ads are bought with Ad Credits. On standard accounts the Terms allocate 51% of each Ad Credit to the media buy and keep 49% for campaign management and optimization (§1.a), so of a $1,000 ad budget, $510 goes to the media buy. Marketing 360 Professional accounts get a 75% and 25% split instead (§1.s). Late amounts carry interest of 1.5% a month, and a payment dispute decided in Marketing 360's favor costs $100 (§12.c). Its help center lists a Lite archive plan at $12 a year that keeps website, CRM and email data after you stop. Third-party sites publish estimates of the software price; none appear on Marketing 360's pages, so we don't repeat them.

What do Marketing 360's Terms say about leaving?

We read the Terms and two help center articles on October 31, 2026. Section numbers are Marketing 360's. Wording is our summary unless quoted.

For a trade business, three rows carry the most weight. The Local Services Ads account stays behind under §1.l, so leaving means a fresh application with Google; our Local Services Ads page explains how that program works. The tracking numbers are a problem if they are on your trucks, yard signs or Business Profile. The help article on porting says tracking numbers are not meant for permanent use and should stay off printed and branding material. Our guide to setting up call tracking shows how to measure calls while the number customers remember stays yours. The website can't be moved, so a switch means a rebuild; save your page text and photos while you still have access.

The CSV export only works while access is live, so export the CRM before you send notice. Our guide to cancelling Marketing 360 puts the steps in order. None of this is legal advice; the Service Agreement you signed controls.

What do Marketing 360's reviews say?

Read on October 31, 2026:

Marketing 360's home page shows the 4.6 rating as coming from 3,900 small business owners, while its header badge says 4,000+ reviews on Top Rated Local. Its Capterra page would not open for us on the day we checked, so we leave software review sites out.

Recent praise on Trustpilot centers on onboarding. Reviewers in September and October 2026 describe patient staff who walked owners with little tech experience through building a site, and a team that made requested changes quickly. One credits ads and a site refresh with strong growth. The complaints are about billing and results: charges after a cancellation request, disputed refunds, little growth after about a year, slow replies, and one owner who still did not understand what the platform could do and wanted one-on-one teaching instead of videos. These are individual reviews that we have not verified. Our agency reviews roundup explains where its rating comes from and compares it with 14 other agencies.

When is Marketing 360 the right choice?

• You want many ad channels run by one team. Search, social, display, Local Services Ads, connected TV, radio and billboards are all on its contractor page. We don't sell paid ads.
• You want to build the site yourself. A DIY option with an industry starting design reaches budgets a done-for-you build doesn't.
• You want one login for everything. Website, store, CRM, email, texting, reviews, listings, social, content and payments sit in one platform with a mobile app.
• You want a phone number to call and an accredited company. It publishes sales and client services lines, and BBB has listed Madwire as accredited since 2013.

If you expect to stay on the platform for the long run, the exit rows above may never matter. If you might leave, read them before you sign.

When are we the better fit?

Pick us if the rows in that table are the reason you are reading this page. Our pricing page commits to the opposite of most of them. Your company is the registered owner of the domain. The website's files and code sit in a hosting account you own, so moving hosts is possible any time. The phone number is ported to you, so it stays yours whoever you work with. The CRM, code and database both, belongs to you, as do the email list and templates. You are the primary owner of your Google Business Profile, and every login sits in a password manager you control.

We have no term. Hosting, numbers and minutes, email sending and ongoing work such as SEO are each a monthly line you can drop. The limits are just as plain. There is no price list, no review profile yet and no phone line yet (email hello@dillardsdigital.com), and we don't manage ads, so an owner who wants LSA or radio run for them needs someone else for that part. Our own service companies use the same websites, CRM and phone setup we build for clients. We don't promise rankings, leads or a return.

Which questions should a Marketing 360 customer ask first?

1. How long is my Initial Term, how long is each renewal, and what is my last day to give 30 days' written notice?
2. What is the waived Onboarding Package worth? Under §5.c it can set your early-exit cost.
3. Is my site on Websites 360 or UXi? If so, plan a rebuild, not a transfer.
4. Can my ad accounts and LSA account be opened in my company's name? If not, ask what history you keep when you leave.
5. Which number is on my trucks and my Business Profile? If it is a tracking number, move to one you own before you cancel. The steps are in our number porting guide.
6. Who is the registrant on my domain? The Terms don't say, so check the registrar record yourself.
7. Can I export the CRM to CSV every month? Do it while access is live.

Our printable agency contract checklist covers these on one sheet, and our guide to leaving an agency or platform gives the safe order for exports, domains and numbers. To compare other agencies on the same clauses, read agency contracts and ownership.

Frequently asked questions