A Thryv alternative for service businesses that want to own the website, the numbers and the CRM

What does Thryv sell?

Thryv sells two things under one login: software to run a small service business, and marketing done by its own staff. Its home page says it has helped local service businesses for over 125 years, and its industry menu covers home services, beauty and wellness, healthcare, legal and finance, pet services and auto services.

The software side, per its features page, includes a customer database, online scheduling, estimates and invoices, card and bank payments through ThryvPay (listed on its AI fact page at 2.60% plus $0.30 a transaction), a client portal, file storage, reporting, email marketing, social media management with AI captions, automated review requests and AI review replies.

The marketing side is sold as "Boosts". The Signature plan lists a custom website, and Thryv's brand boosts page describes its Professional Website as up to 15 pages, with professional copy on up to five of them, built with a Thryv designer and usually live within a few weeks of the first consultation. Thryv Leads is its managed ad service, running campaigns on Google Search, Bing, Yelp, Facebook and Instagram, with a dashboard of clicks, calls and form fills and recordings of the calls. No Boost prices are published.

Thryv also lists an AI Call Assistant, which picks up calls you miss, records what the caller wants and opens a lead in Thryv. The page we read doesn't say it books appointments, and no plan or price is attached to it.

Its AI fact page is unusually clear about fit. It puts the typical customer at $500K to $3M in annual revenue and 5 to 25 employees, and says Thryv isn't a complete field service management system and isn't intended for companies that lean hard on crew routing, fleet tracking or dispatch. That page also gives customer counts (200K+ businesses, and elsewhere "tens of thousands") that differ from the 100,000+ on the home page.

What does Thryv cost?

Unlike Scorpion and Hibu, Thryv prints plan prices. Its pricing page, read October 31, 2026, listed:

Three details to pin down before you buy. The page has an "Annual Save 15%" and "Monthly" toggle, yet nothing on it tells you whether $99 and $399 are the monthly or the annual rate. A "$250 onboarding fee waived" line appears in the plan table, but it is unclear which plan it belongs to, and the AI fact page says some plans carry one-time onboarding or implementation fees. And the AI fact page says entry plans start around $99 to $299 a month, a range that doesn't match the two printed prices. On the plus side, the same page lists a free 30-day trial with no credit card required. Ask for the billing period, the onboarding fee and the price of any Boost in writing.

What are Thryv's contract and exit terms?

Thryv publishes its terms, and we read three documents on October 31, 2026: the main Thryv terms, as posted on October 31 and marked effective December 1, 2026; the website design terms, dated July 1, 2026; and the Gmail reseller terms, dated April 1, 2025. Section numbers are Thryv's.

The renewal clause is the one to calendar. If your order is annual, it renews for a full year unless your notice lands at least 30 days before the period ends, and the notice goes through a web form. Screenshot the form and save the confirmation.

The ownership clauses decide what leaving costs. If Thryv registered your domain, the terms we read don't say it moves to you; the release covers the address only "if it was your domain originally". The design stays with Thryv, so a new developer would rebuild the look from scratch using your words and photos. And customers who saved your Thryv texting number will be texting a number that may later belong to someone else. If you are on Thryv now, our guide to websites at cancellation lists what to copy first, and our CRM switching guide covers moving customer records. For the cancellation itself, read how to cancel Thryv.

Thryv's ratings on review sites, read October 31, 2026

The gap between the software sites and Trustpilot is wide. The software sites rate the product. The Trustpilot reviews and BBB complaints we read are mostly about billing, renewals and support. Both are real signals, about different things.

What Thryv reviewers praise and what they report

Praise, paraphrased. Friendly, patient onboarding staff and clear step-by-step training. Many positive reviews thank a named Thryv employee for getting them set up.

Complaints, paraphrased. Calls and emails that go unanswered, and trouble reaching a supervisor. Cancellations that reviewers say weren't honored, followed by more charges or a collections notice. Contracts and auto-renewals that reviewers say weren't explained at the sale. Charges for marketing that reviewers say never ran or never produced results. Platform problems such as forced logouts and account access trouble.

Many of the recent complaints are about the account (billing, renewals, support) more than the software.

Questions to ask Thryv before you sign

1. Is this order annual or monthly, and is the price I see the annual or the monthly rate? Get both on the order.
2. What is my renewal date, and what is the last day I can give notice? Put the notice date on your calendar the day you sign.
3. Is there an onboarding fee, and does any Boost carry its own term? The pricing page leaves both open.
4. Who registers the domain? Register it yourself first, in your company's name, then point it at Thryv. Our domain guide shows how.
5. Which number will customers text and call? Use one you own wherever you can, since Thryv's texting number stays with Thryv.
6. How do I export customers, jobs and invoices, and in what format? Ask for a sample export during the free trial.

Our contract checklist covers the rest, and the agency contracts and ownership table shows how Thryv's terms compare with agencies such as Hibu.

Choose Thryv if

• You want a price you can see today and a trial. $99 and $399 plans on the page, and a 30-day trial with no card, per its fact page. Scorpion and Hibu, by contrast, give a price only after a sales conversation.
• You want software and marketing on one bill and one login. Customer records, scheduling, estimates, invoices, payments, listings, reviews and social sit in one product.
• You fit the customer Thryv describes. Five to 25 people, $500K to $3M in revenue, and no need for heavy dispatch or routing.
• You want managed ads across several networks. Thryv Leads runs Google, Bing, Yelp, Facebook and Instagram campaigns with call recordings. We don't run ads.
• You want round-the-clock support. Signature lists 24/7 phone and email support, and Starter lists 24/7 chat.

Choose Dillard's Digital if

We build the pieces Thryv bundles, set up so you keep them: a custom CRM, websites, search and AI-search visibility, business email on Google Workspace or Microsoft 365, phone lines with AI answering, and marketing by email and text, for service businesses nationwide. Choose us if:

• You want the design and the domain in your name. Per our pricing page, your company is the registrant and owner of the domain, and the site's files and code live in your own hosting account, so the design leaves with you.
• You want your numbers to stay yours. Your phone number moves into your name by porting, and texting runs on that same number.
• You want a CRM shaped around your work. We build it for how you quote, schedule and bill, and the code, database and every customer record belong to you. Your email list and templates do too, and so does the Google Business Profile, where you are the primary owner.
• You don't want an annual auto-renewal. There's no subscription term. Recurring items such as hosting, phone lines and their minutes, email sending, and any ongoing work are separate lines, and you can stop any of them.
• You accept that we're new. Nobody has reviewed us publicly yet, and we don't list a phone number. The home-service companies we own use the same stack we build for clients. Reach us at hello@dillardsdigital.com, or get a grade and the top 3 fixes from the instant website checkup with no sign-up.

We keep no price list. You get a free written quote for the job you describe. We won't promise a ranking, a lead count or a payback date.

Frequently asked questions