On this page
Hibu sells Hibu One, a bundle of website, ads, listings, reviews and a dashboard run by a Hibu team, priced only by custom quote. Its legal terms, read October 31, 2026, give Hibu One a six-month minimum, phone-only cancellation and a $299 implementation fee it won't refund. Smart Sites run 12 months, a domain Hibu supplies sits in Hibu's name, and its social terms keep the tracking number. The alternative puts the domain, files and number in your name.
| Feature | Hibu | Dillard's Digital |
|---|---|---|
| Published prices | None; "Request custom pricing" | None; a written quote, free |
| Minimum term | Hibu One 6 months; Smart Sites 12 months | No term |
| Setup fee | $299 implementation fee, non-refundable | One-time charges only for named work |
| Domain | Registered to Hibu; transfer on request | Registered in your company's name |
| Call tracking number | Hibu's; social terms say it won't be transferred | Your number, ported to you |
| How to cancel | By phone, weekdays, 15 days before the term ends | Stop any monthly line |
| Paid ads management | Yes, with Google Premier Partner status | We don't sell ads management |
| Public reviews (Oct 31, 2026) | Trustpilot 4.7 (1,120); BBB 614 reviews | None yet |
Key takeaways
- Hibu shows three tiers, Establish, Reach and Expand, with no prices; each one says to request custom pricing.
- Hibu One has a six-month minimum, then renews month to month, with a $299 non-refundable implementation fee.
- You cancel Hibu One by phone, on weekdays, at least 15 days before the term or service month ends.
- Smart Sites carry a 12-month minimum, and a domain supplied by Hibu stays in Hibu's name until you ask for a transfer.
- As read on October 31, 2026: Trustpilot 4.7 from 1,120 reviews, and a BBB A+ with 614 reviews and 108 complaints in three years.
What does Hibu sell?
Hibu is a national marketing company for local small businesses. Its main product is Hibu One, which its home page describes as one platform from one provider: a Hibu-built website (the "Smart Site"), ad campaigns, organic marketing (SEO), listings management, review generation, reputation management, email and text automation, and a dashboard, all run by a Hibu team. The home page lists 16 home-service categories, from appliance repair and cleaning to roofers, septic and sewer, and tree services, and shows Google Premier Partner, Microsoft Advertising Elite Partner, Amazon Ads Verified Partner and Intuit App Partner Gold badges.
The pricing page splits Hibu One into three tiers:
- Establish: listings, review generation and monitoring, email and text marketing, a professionally built website, a unified inbox, a reporting dashboard, instant call and text replies, foundational SEO and AI optimization, and real-time lead alerts.
- Reach (marked "Most Popular"): adds enhanced SEO, fully managed paid search, display and social ads, back-office integration such as QuickBooks, multi-channel lead tracking, and AI lead scoring and summaries.
- Expand: adds multi-location and service-area pages, coordinated multi-channel campaigns and a dedicated technical campaign manager.
Hibu's contractors page pitches the same bundle to general contractors and builders: calls, emails, texts and social messages in one inbox, AI scoring to flag bigger projects, and ads, listings and reviews handled by Hibu. It says most of its contractor clients spend less than an hour a month on marketing, and that many see more traffic, quote requests and reviews within 60 to 90 days. Those are Hibu's statements. The home page's running totals (898,396,215 website visits, 719,610,315 ad clicks, 27,154,421 calls) give no time period and are footnoted as directional, first-party figures.
What we didn't find on Hibu's pages: a business phone system with number porting, or a CRM built around how your company quotes and schedules.
What does Hibu cost?
Hibu publishes no monthly prices. Each tier carries a "Request custom pricing" button, and the contractors page says pricing depends on your goals and your local competition. An FAQ on the pricing page names an implementation fee but gives no figure. The amount is in Hibu's own legal terms: Hibu One section 2(b) sets a $299 implementation fee and says it can't be refunded.
Two other charges come from the legal pages. Smart Sites carry a one-time design fee (section 7(a)), with no amount published. And under General Terms 9(d)(i), a late payment carries monthly interest of 1.5%, capped by the legal maximum. Search, display and social orders carry a monthly ad budget, and several early termination fees below are tied to it.
What are Hibu's contract and exit terms?
Unlike many agencies we've compared, Hibu publishes its full terms. We read them on hibu.com/legal (Hibu One and Smart Sites terms) and hibu.com/legal/general-terms (General Terms and the product terms for Search, Social, Display, Listings, Reviews and Reputation) on October 31, 2026. Section numbers are Hibu's.
| Topic | What the terms say | Where |
|---|---|---|
| Hibu One term | Six-month minimum, then automatic month-to-month renewal | Hibu One 6(a) |
| Cancelling Hibu One | Takes effect only on or after the end of the minimum term; you phone Hibu on a weekday, 7 a.m. until 5 p.m. Central, and Hibu must get the request at least 15 days before the term or service month ends, or the plan runs another month | Hibu One 7; General 21(a) |
| Cooling-off period | An order taken by Hibu's telephone sales team can be cancelled within seven days of the order confirmation, and anything paid is refunded in full | General 21(b) |
| Smart Site term | 12-month minimum; no refund or credit on cancellation outside 21(b) or (c) | Smart Sites 4, 5 |
| Domain | Registered to Hibu when Hibu supplies it; notify Hibu and it will help move it into your name | Smart Sites 8(b) |
| Call tracking number | The RCF number belongs to Hibu and won't be transferred to you | Social 7(a) |
| Unpaid bills | Hibu may disconnect the RCF number if a service that includes it goes unpaid | Search 6(c)(iii) |
| After cancellation | You can no longer access or use the services, and accounts may be deactivated or deleted | General 22(a) |
| Your content and data | You own your data, but Hibu isn't responsible for storing it after cancellation; backups are your job | General 18(a), 22(b) |
| Written copy | A perpetual right to use the copy applies only if the service was paid in full in advance | General 16(b) |
| Video | Hibu keeps ownership of a finished video when a Smart Site is cancelled | Smart Sites 9(d) |
| Disputes | Class-action and jury-trial waivers | General 25(k) |
Early termination fees, from the same terms: Search, the higher of $399 and your monthly budget (Search 5(d)(iii)). For Social, the greater of $149 and the monthly budget (Social 4(c)(iii)); its minimum is 12 months on Standard and six on Classic or Plus. Display, $149 or the monthly budget, whichever is greater. Listings $120, Reviews $90 and Reputation $150, or the remaining charges for the minimum term if that is less, each on a 12-month minimum. Website design on the monthly payment option, $99 to $449 by package.
Read together, the exit looks like this. When you cancel, access ends, a Hibu tracking number on your ads stays with Hibu, and a domain Hibu registered is still in Hibu's name until you ask for it. The words you can keep depend on how you paid. None of that is hidden, and Hibu deserves credit for publishing it. It means the work of leaving falls on you, so do it before you cancel: request the domain transfer, copy your pages and photos, export your leads, and move customers to a number you own. Our guides on call tracking you control and what happens to a website at cancellation walk through each step, and our step-by-step guide to cancelling Hibu covers the call itself.
How is Hibu rated? Reviews read on October 31, 2026
| Site | Score | Review count | What stands out |
|---|---|---|---|
| Trustpilot | 4.7 of 5, "Excellent" | 1,120 (580 in the last 12 months) | 80% five-star, 15% one-star; replied to 58% of negative reviews, usually within a week |
| BBB | A+, accredited since March 8, 2021 | 614 customer reviews, no average shown | 108 complaints in three years, 38 in the last 12 months; 63 resolved and 45 answered |
Both numbers can be true at once. Hibu collects a large volume of reviews (580 on Trustpilot in the last 12 months), and it also draws a steady flow of formal complaints. On the BBB's complaints page, the largest categories were order issues (39), service or repair (27), product issues (16) and billing (12). For how that record compares with 14 other agencies, see Hibu's review and BBB complaint record beside theirs.
What Hibu reviewers like, and what they report going wrong
Praise, paraphrased. Named reps who answer quickly, explain marketing in plain terms and stay with a client for years. Quick help with website and ad changes. Reviewers who report more calls, leads, traffic and reviews. One October 2026 Trustpilot reviewer singles out an update that made their site ready for AI search.
Complaints, paraphrased. Trouble cancelling, or being held to a minimum term the customer says wasn't explained. Billing that continued after a term ended, and in one September 2026 BBB complaint, a balance sent to collections over SEO the customer says was never delivered. Websites described as templated, with placeholder text, or published after the customer asked to cancel. Reps who went quiet for long stretches. In its BBB replies, Hibu usually says the work matched the statement of work, and in two August 2026 complaints it offered credits of $1,186.98 and $1,926.66, which the customers declined.
Questions to ask Hibu before you sign
- Which products are on my order, and what is each one's minimum term? Hibu One, Smart Sites, Social and Listings each carry their own, from six to 12 months.
- What is my early termination fee for each product? Ask for the dollar figure on your order, since several fees equal your monthly ad budget.
- Can the domain be registered to my company from day one? Section 8(b) allows a transfer on request, so ask for it at signing instead of at the end.
- Which phone number will appear on my ads and website? If it's a Hibu tracking number, plan how customers will reach you after you leave. The number you advertise should be one you own, and moving a number by porting is how you get there.
- Was this order placed through telephone sales? That decides whether the seven-day review period in 21(b) applies.
- How do I export my leads, reviews and page content? Hibu's terms say it isn't responsible for storing them after cancellation, so ask how to download them now.
Take our agency contract checklist to the call, and compare Hibu's terms with other agencies' in our contracts and ownership table. If you are also looking at software bundles, our Thryv comparison covers a similar all-in-one offer with published prices.
Choose Hibu if
- You want paid ads run for you, on one bill. Reach and Expand include fully managed paid search, display and social, and Hibu's home page shows Google Premier Partner and Microsoft Advertising Elite Partner badges. We don't sell ads management.
- You want to spend very little time on marketing. Hibu says most of its contractor clients spend under an hour a month. If you want to hand everything to one team and check a dashboard, that is the product.
- You want a shorter first commitment than many agencies ask for. Hibu One's minimum is six months, and then it runs month to month.
- You want a large, active review base and a sales line to call. Over a thousand Trustpilot reviews and a phone number in the site header. We have no public reviews and no published number yet.
- You want everything spelled out in public terms. Hibu's term lengths, fees and exit rules are on its legal pages, which makes it easier to know exactly what you're signing.
Choose Dillard's Digital if
Our work covers business phone systems, AI phone reception, websites, custom CRMs, search and AI-search visibility, business email, and email and text campaigns, for service businesses across the US. Pick us if the exit matters more to you than the bundle:
- Everything starts in your name. The pricing page lists what you own: your domain, with your company as registrant; the site's files and the code behind them, in a hosting account that is yours; your phone number, transferred to you rather than rented; the CRM code, database and customers; the email list and the templates you send from; the Google Business Profile and every other listing, with you as primary owner; and the logins for all of it, kept in a password manager you control.
- No minimum term and no exit fee schedule. Each monthly item (hosting, numbers and minutes, email sending, ongoing work) is its own line, and you can stop any one. Any one-time charge on our quote is tied to a specific piece of work.
- An AI receptionist on your own number. Our AI receptionist answers on the line you own and writes each call into your CRM.
- You're fine with a newer company. We have no reviews yet and publish no phone number. The systems we sell are the ones our own home-service companies run on. Email hello@dillardsdigital.com, or run the instant website checkup first.
We have no price list; every job gets a written quote, free. We make no promise of rankings, leads or a return on spend.
Frequently asked questions
How long is a Hibu contract?
Hibu One has a six-month minimum and then renews month to month (Hibu One terms 6(a)). Smart Sites, Listings, Reviews and Reputation each carry 12-month minimums, and Social runs six or 12 months by tier, per terms read October 31, 2026.
How do I cancel Hibu?
The terms say to phone Hibu during weekday hours (7 a.m. until 5 p.m. Central), and that Hibu needs the request in hand 15 or more days ahead of the minimum term's last day, or the current service month's. A Hibu One cancellation takes effect no earlier than the end of its minimum term.
Does Hibu charge an early termination fee?
Yes, by product. For Search it is the higher of $399 and your monthly budget; for Social and Display, the higher of $149 and the monthly budget; Listings, Reviews and Reputation are $120, $90 and $150 or the remaining charges if less.
Who owns my domain with Hibu?
If Hibu provides the domain, its Smart Sites terms say it is registered to Hibu. You can ask Hibu to transfer it to your name, and the terms say Hibu will assist.
Sources
- Hibu legal terms: Hibu One and Smart Sites service terms, Hibu, read October 31, 2026
- Hibu General Terms and product terms (Search, Social, Display, Listings, Reviews, Reputation, Design), Hibu, read October 31, 2026
- Hibu digital marketing pricing, Hibu, read October 31, 2026
- Hibu home page, Hibu, read October 31, 2026
- Hibu for contractors, Hibu, read October 31, 2026
- Hibu reviews, Trustpilot, read October 31, 2026
- Hibu Inc business profile, BBB, read October 31, 2026
- Hibu Inc complaints, BBB, read October 31, 2026
General information for service-business owners, not legal, tax or financial advice. Rules vary by state; check with a qualified professional for your situation.