On this page
On a computer, sign in at business.google.com, choose Read reviews, then Get more reviews. Select Copy to grab your review link, or right-click the QR code and choose Save image as. Google says review QR codes can only be generated in a computer browser. Test the link while signed out, then send it to every customer after the job, with no reward attached.
Key takeaways
- Get the link from your own Business Profile: Read reviews, then Get more reviews.
- Review QR codes can only be generated on a computer browser, not a phone.
- Customers need a Google Account to leave a review, and Google says it can use a non-Gmail address.
- Offering discounts or freebies for reviews is prohibited by Google.
- Put the link where the customer already is: the job-complete text, the invoice email, a leave-behind card.
Why use a direct review link?
Asking a customer to "find us on Google and leave a review" loses most of them along the way. They search, land on a competitor's ad, can't find the review button on their phone, and give up. A direct link opens your review form in one tap. The fewer steps between the request and the stars, the more reviews you get.
Google provides the link itself. Its help page on creating a link or QR code to request reviews explains where to find it, and its tips for getting more reviews encourage businesses to remind customers to leave them. You don't need a third-party "review link generator"; the official one is free and won't break when a vendor changes its service. Once you've copied it, our free review link and QR code tool turns it into a QR code on any device, plus a text and an email to send, without sending your link anywhere.
What you'll need
- A verified Business Profile. If yours isn't verified yet, do that first; see how to verify a Google Business Profile.
- A computer with a web browser. Google says review QR codes can currently only be generated on a computer browser, not on mobile devices.
- Owner or manager access to the profile.
- A place to store the link where the whole team can find it: your CRM's message templates, a shared note, or the office's text shortcuts.
How to get your review link and QR code
Google's steps, checked in October 2026:
- On a computer, go to business.google.com and sign in with the account that manages your profile.
- Open your Business Profile and select Read reviews.
- Select Get more reviews.
- To copy the link, select Copy.
- To download the QR code, right-click the code and choose Save image as. Save it somewhere you'll find it again, with a clear file name.
- Google also offers share options from the same screen, such as email or social posts. Use them if they fit, but most service businesses get more from sending the link by text or email themselves.
How to test the link before you send it
- Open a private or incognito browser window, so you're not signed in as the business.
- Paste the link. It should open your business with the review form ready.
- Try it on a phone too, with the camera pointed at your saved QR code.
- If it opens the wrong business, or a page that doesn't offer a review, go back and copy it again from your own profile.
Google's help page notes that customers must be signed in to a Google Account to leave a review, and that they can set one up with a non-Gmail email address. Some customers will stop at the sign-in screen. That's normal; don't try to work around it.
Where to put the link and the QR code
Google suggests receipts, thank-you emails, the end of a chat conversation and printed QR codes. Translated for a service business:
| Where | When | Tip |
|---|---|---|
| Job-complete text | Same day or next morning | Name the tech who did the work. Keep it under two short sentences plus the link. |
| Invoice or receipt email | When the invoice goes out | Put the request above the payment button, not buried under it. |
| Leave-behind card | At the end of the visit | Print the QR code with a one-line ask. Hand it over; don't leave it under a mat. |
| Email signature | Every email from the office | A plain text line with the link. Low effort, steady trickle. |
| Your website | Always | A "Review us on Google" link on the contact or thank-you page. |
A sample text, for a fictional company:
Hi Alex, thanks for having us out today. If Marco did a good job on your gutters, would you leave us a quick Google review? [link] If anything's not right, reply here and we'll fix it.
Send the same message to every customer. That closing sentence offers anyone unhappy a direct line to you without steering only happy customers toward Google, which Google's policy forbids. For more wording, see our review request templates.
Texting the link? Ask for permission to text at booking, and use a properly registered business number. Our texting rules guide explains the basics.
How to turn the QR code into a printed card
A small card handed over at the end of the job works well for trades where the customer is home: cleaning, HVAC tune-ups, lawn and pest service, small repairs. Keep it simple:
- Front: your logo, your phone number and one line, such as "Thanks for choosing us. Tell your neighbors how we did."
- Back: the QR code, at least an inch wide, with the words "Scan to leave a Google review" under it, and the plain link in small type for anyone whose camera won't scan.
- Print a test sheet on your office printer, scan it with two different phones, then order the batch.
Hand the card over with a sentence from the tech: "If you were happy with the work, a Google review really helps us." Every customer gets the card, whatever their mood that day. The same QR code also fits on the bottom of a printed invoice, a door hanger left after a visit when nobody was home, or a magnet for recurring-service customers.
Where to keep the link so the team actually uses it
A link that lives in the owner's inbox gets sent by the owner and nobody else. Put it where the work happens:
- Your CRM's message templates, inside the job-complete text and the invoice email, so it goes out without anyone typing it.
- Text replacement shortcuts on the office and crew phones, so typing a short code like "rvw" expands to the full link.
- Your website's thank-you page that shows after a customer pays or books online.
Avoid wrapping the link in a third-party shortener you don't control. If that service shuts down or changes its terms, every card and old text you've sent points nowhere. Google's own link is the safer thing to print.
The rules that still apply
Google says that offering incentives, like free or discounted goods or services, in exchange for reviews is considered fake engagement and is strictly prohibited. A coupon printed next to the QR code, or a raffle entry for reviewers, falls on the wrong side of that line. A QR code makes asking easier; it doesn't change the rules.
- Ask everyone. Sending the link only to customers you think are happy is selective soliciting, which Google prohibits.
- Don't stand over them. Handing a customer your tablet and waiting while they type is the kind of on-the-spot pressure Google's policy warns against. Give them the card or send the text and leave.
- No reviews from staff or family. Keep the link away from employees, relatives and business partners. Google counts their reviews as conflicts of interest.
Common errors and fixes
| Problem | Fix |
|---|---|
| No Get more reviews option on your phone | Use a computer browser. Google says QR codes can only be generated there. |
| The link opens someone else's business | It was copied from a search result, not your profile. Copy it again from Read reviews, then Get more reviews. |
| Customers say the link asks them to sign in | That's expected. A Google Account is required to review. Tell customers any email address works for creating one. |
| Printed QR code doesn't scan | Print it larger, on matte stock, with a white border around it. Test a printed sample before ordering hundreds. |
| Nobody on the crew sends the link | Automate it. Have the CRM fire the text the moment the job closes. |
What to do next
- Automate the send. A review request that depends on someone remembering will be forgotten in busy season. Our email and SMS follow-up service sends it when the job closes.
- Track the results. Count requests sent and reviews received each month. If the rate drops, look at timing and wording first.
- Reply to what comes in. Every review deserves a short answer; the critical ones deserve a careful one. See how to respond to negative reviews.
- For the full playbook on asking, read how to get more Google reviews, or have us review your setup in a free system quote.
Frequently asked questions
Is the Google review link free?
Yes. It comes from your own Business Profile under Read reviews, then Get more reviews. You don't need a paid generator.
Why can't I make a review QR code on my phone?
Google says review QR codes can currently only be generated on a computer browser, not on mobile devices.
Does a customer need Gmail to leave a review?
They need a Google Account. Google says one can be set up with a non-Gmail email address.
Can I offer a discount to customers who use the link?
No. Google treats incentives for reviews, including discounts and free services, as fake engagement and prohibits them.
Sources
General information for service-business owners, not legal, tax or financial advice. Rules vary by state; check with a qualified professional for your situation.