Free tool

Make your Google review link and QR code.

Paste the review link from your Google Business Profile, or your Place ID. You get a link to copy, a QR code to print, and a text and an email to send every customer. It all happens in your browser.

No sign-up. Nothing you type is sent to us or saved.

Your link, QR code and messages show up here. Nothing leaves this page.

Which link

Three links, and which one to use

Google publishes a way to copy your review link and a way to link to your profile by Place ID. The review link built from a Place ID has circulated since at least 2017, and Google doesn't document it.

Link	Where it comes from	Documented by Google?	When to use it
The link from your Business Profile	Read reviews, then Get more reviews, then Copy	Yes, in Business Profile Help	Use this one when you can get to that screen
A review link built from your Place ID	search.google.com/local/writereview?placeid= and your ID	No. It has circulated since at least 2017 (Search Engine Roundtable), but Google's help pages don't publish it	When you can't reach Get more reviews. Test it on a phone first
Your profile on Google Maps, by Place ID	A Maps URL with query_place_id. It opens your profile, one step short of the review form	Yes, in the Maps URLs documentation, which needs no API key	As a backup, if the review form link stops working

Google's developer documentation also lists a write-a-review link that its Places API returns for each place. Getting it means a request to Google's servers, so this page doesn't use it. For the whole walkthrough, read how to create a Google review link.

The rules

A QR code makes asking easier. The rules stay the same.

From Google's user contributed content policy for Maps, as we read it in November 2026.

Ask every customer the same way. Google's content policy bars merchants from selectively asking for positive reviews or discouraging negative ones.
No rewards. Payment, discounts, or free goods or services in exchange for a review are prohibited. A coupon offered for scanning the code counts.
No pressure on the spot. The policy says merchants shouldn't require or pressure people to write reviews while they're on the premises. Hand over the card or send the text, then leave it with them.
No quotas and no scripts. Asking staff to collect a set number of reviews, or reviews that say specific things, is prohibited.
No reviews from your own people. Google lists current or former employees, contractual relationships and family as conflicts of interest.
Customers need a Google Account. Google says one can be set up with a non-Gmail address (tips to get more reviews), and a review can't be posted anonymously (Google Maps Help).

Keep it working

A link on a printed card has to last.

For the full playbook on asking, read how to get more Google reviews.

Re-check the link once a year. Google says Place IDs can change, for example when a business moves or closes, and recommends refreshing a stored ID that is more than 12 months old (Place IDs). Check again after a move or a name change.
Test it before you print. Open the link on a phone in a private window, so you aren't signed in as the business, and make sure it shows your business. Then scan a printed sample with two different phones.
Keep it in your own hands. A third-party link shortener you don't control can break every card and text you've sent if it shuts down. Google's link, or a redirect on your own domain, is safer to print.
Put it where the work ends. The job-complete text, the invoice email and a leave-behind card reach every customer without anyone remembering to ask.

Questions

Straight answers.

Is it free, and do you see what I type?

It's free and there's no sign-up. The link, the QR code and the messages are made in your browser by code on this page. Nothing you type is sent to us or anyone else, and nothing is saved.

Which is better: Google's own link or the Place ID link?

Google's own link, copied from Get more reviews in your Business Profile, because Google documents it. Use the Place ID link when you can't get to that screen, and open it on a phone before you print it.

Can I make the QR code on my phone?

Yes, on this page. Google says its own review QR codes can currently be generated only in a computer browser, not on mobile devices (Business Profile Help). Copy your review link once, then paste it here on any device.

Why does the link ask my customer to sign in?

A Google review needs a Google Account. Google says one can be set up with a non-Gmail address, and reviews can't be posted anonymously. Some customers will stop at the sign-in screen; that's normal.

Can I offer a discount to customers who leave a review?

No. Google's content policy prohibits payment, discounts, and free goods or services in exchange for reviews.

Sources

Ask every customer, automatically.

We set up review requests that go out when a job is marked done: the same message, from your name, to every customer.

See email and SMS marketing

Paste your link or Place ID