Websites & Search
Websites, local SEO, Google Business Profile and AI search.
How much does a contractor website cost?
What drives the cost of a contractor website, the ongoing bills after launch, what you must own (domain, hosting, content) and the red flags in a web quote.
Read guideWhat a contractor website needs, page by page
A page-by-page checklist for a contractor website: home, service pages, area pages, about, reviews, quote form and FAQ, plus speed, mobile, schema and tracking.
Read guideGoogle Business Profile for contractors: setting it up by Google's own guidelines
How a service-area contractor sets up a Google Business Profile: hidden address, categories, services, photos, posts, reviews and verification, per Google.
Read guideLocal SEO for contractors: how to show up in maps, search results and AI answers
Local SEO for contractors explained: the map pack, organic results and AI answers, Google's relevance, distance and prominence factors, citations and content.
Read guideHow to show up in ChatGPT answers when people ask who to hire
How ChatGPT, Perplexity and Google's AI features find local businesses, which crawlers to allow, and what can help a contractor get named in AI answers.
Read guideWhat is llms.txt, and should your business have one?
What llms.txt is, who proposed it, what it can and can't do for a service business, how sure anyone is that AI engines use it, and how to write one.
Read guideService-area pages that rank without becoming doorway pages
How to write service-area pages for each town you serve that help customers and stay clear of Google's doorway and scaled content spam policies.
Read guideWordPress vs a custom website: which fits a contractor?
WordPress or a custom-built website for a contractor? A fair look at plugins, updates, security, speed, upkeep and ownership, and when each one fits.
Read guideHow to add service areas to your Google Business Profile
Step-by-step: add or edit service areas on your Google Business Profile, hide a home address, stay under the 20-area limit, and fix edits that won't save.
Read guideHow to verify a Google Business Profile, method by method
How to verify a Google Business Profile: phone, text, email, video and postcard steps, what a service business must show on video, and what to do if it fails.
Read guideHow to respond to negative reviews without making it worse
How to respond to a negative Google review as a contractor: the reply steps in Business Profile, what Google and the FTC allow, example replies, and follow-up.
Read guideHow to report fake Google reviews and appeal a denial
How to report a fake Google review: which policies apply, both reporting methods, checking status in the Reviews Management Tool, and how to appeal.
Read guideHow to create a Google review link and QR code customers can scan
Create the official Google review link and QR code from your Business Profile, test it, and use it in texts, invoices and cards within Google's rules.
Read guideHow to set up Google Search Console for a service business website
Set up Google Search Console for a service business website: pick a property type, verify by DNS or HTML tag, submit a sitemap, and read the first reports.
Read guideHow to set up Bing Places for Business, from sign-in to publish
How to set up Bing Places for Business: sign in, import from Google or create a listing, verify with a PIN, hide your address, and wait out the publish cycle.
Read guideHow to set up your Apple Maps listing in Apple Business
Step-by-step: claim or add your Apple Maps place card in Apple Business (formerly Business Connect), verify your company, and keep the details accurate.
Read guideHow to add schema markup to a contractor or home-service website
Add LocalBusiness schema markup to a contractor website: pick the right type, write the JSON-LD, test it with Google's tools, and avoid review markup traps.
Read guideHow to set up Google Analytics to count leads from your website
Set up Google Analytics for a contractor website: account, property, data stream, the Google tag, key events for leads, and filters that keep data clean.
Read guideHow to buy a domain name for your business and keep control of it
How to buy a domain name for your business and keep control of it: picking the name, choosing a registrar, registering in your name, renewals and transfers.
Read guideHow to take job photos that sell your work online
How to take photos for your business website with a phone: a shot list, before and after setups, light, privacy, file names, alt text and Profile uploads.
Read guideHow to write a service page that ranks and gets the phone to ring
How to write service pages that rank: choose the search phrase, gather real facts, write the title and opening, structure the page, add proof, and publish.
Read guideHow to get your business listed in AI search, step by step
How to get your business listed in AI search: verify Search Console and Bing Webmaster Tools, allow AI search crawlers, fix listings and measure citations.
Read guideRoofing SEO: getting found by homeowners with a leak, a hail claim or a tired roof
Roofing SEO for owners: leak, storm and replacement searches homeowners use, Business Profile categories, town pages, roof photos, reviews and lead tracking.
Read guideHVAC SEO: getting found by people with no heat, no cooling or an aging system
HVAC SEO for owners: no-heat, no-cool and replacement searches, Business Profile categories, pages by system, install photos, review timing and lead tracking.
Read guidePlumber SEO: getting found when water is on the floor, and before it gets there
Plumber SEO explained: emergency and planned plumbing searches, Business Profile categories, drain, sewer and water heater pages, reviews and call tracking.
Read guideElectrician SEO: getting found for the dead circuit and the EV charger
Electrician SEO for owners: safety, service and upgrade searches, Business Profile categories, EV charger and panel pages, proof photos, reviews and tracking.
Read guidePressure washing SEO: how washing companies get found by the people who book
Pressure washing SEO for owners: the searches homeowners use, the right Business Profile category, surface pages, proof photos, reviews and lead tracking.
Read guideLandscaping SEO: how design-build and maintenance firms get found before the bids go out
Landscaping SEO for design-build and maintenance firms: project searches, Business Profile categories, portfolio and town pages, reviews and AI answers.
Read guideLawn care SEO: how mowing and treatment companies get found by the yards they want
Lawn care SEO for mowing and treatment companies: the searches that start a season, Business Profile categories, route-based area pages and lead tracking.
Read guideSnow removal SEO: how plow companies get found in contract season and on storm nights
Snow removal SEO for plow companies: fall contract searches, storm-night calls, Business Profile categories, contract pages, proof, reviews and tracking.
Read guideSEO for painting contractors: getting found by homeowners who are ready for a walkthrough
Painting contractor SEO: what homeowners search, the Painter category, cabinet, exterior and older-home pages, true-color photos, review timing and tracking.
Read guideCleaning company SEO: how a house cleaning business wins recurring clients from search
Cleaning company SEO for house cleaning owners: maid service searches, Business Profile categories, recurring and move-out pages, private photos and reviews.
Read guideWindow cleaning SEO: turning searches into first visits, then into spring and fall routes
Window cleaning SEO: what homeowners and shops search, Business Profile categories, hard water and storefront pages, glass photos, review timing and tracking.
Read guideGutter company SEO: getting found for cleanings, guards, repairs and new seamless gutters
Gutter company SEO: cleaning versus installation searches, the Gutter service and Gutter cleaning service categories, guard and repair pages, and lead tracking.
Read guidePest control SEO: how exterminators get found on Google, Maps and AI answers
Pest control SEO for owners: the searches homeowners type, Business Profile categories, pest and town pages, reviews, AI answers and tracking booked plans.
Read guidePool service SEO: how pool companies win weekly accounts through search, Maps and AI assistants
Pool service SEO for route owners: weekly, repair and seasonal searches, the right Business Profile categories, route-area pages, reviews and AI answers.
Read guidePet waste removal SEO: getting a scooping company found when dog owners search
Pet waste removal SEO for scooping companies: the blunt words dog owners search, Business Profile category limits, sign-up pages, route pages and review timing.
Read guideHoliday lighting SEO: getting booked before the install calendar fills
Holiday lighting SEO for Christmas light and permanent lighting installers: when searches peak, which profile categories fit, season pages, photos and reviews.
Read guideTree service SEO: how tree companies get found for storm calls and planned removals
Tree service SEO for owners: storm and removal searches, Business Profile categories, service and town pages, rigging photos, review timing and lead tracking.
Read guideFence company SEO: how fence installers get found by people shopping for a new fence
Fence company SEO: how buyers search by material and purpose, the Business Profile category to pick, pages to build, photos, review timing and lead tracking.
Read guideConcrete contractor SEO: how flatwork companies get found for driveways, patios and slab repair work
Concrete contractor SEO: driveway, patio and repair searches, Business Profile categories, job-type pages, base and pour photos, review timing and bid tracking.
Read guideGarage door SEO: how door companies get found for broken springs, openers and new doors
Garage door SEO: symptom and spring searches, the Garage door supplier category, repair and new door pages, proof photos, review timing and call tracking.
Read guideHandyman SEO: how a handyman business gets found for the jobs it wants
Handyman SEO, trade-specific: the task searches homeowners type, Business Profile categories, task-group pages, photos, review timing and how to measure visits.
Read guideRemodeling contractor SEO: getting found by buyers who research for months
Remodeling contractor SEO for a long sales cycle: research and shortlist searches, profile categories, project pages, reviews, AI answers and lead tracking.
Read guideFlooring company SEO: how installers and showrooms win local flooring searches
Flooring company SEO: material and installer searches, store vs contractor categories, material and refinishing pages, true-color photos and lead tracking.
Read guideJunk removal SEO: how haulers get found for same-day jobs and full-truck cleanouts
Junk removal SEO: same-day and item searches, Business Profile categories, item and cleanout pages, privacy-safe photos, review timing and measuring truckloads.
Read guideCarpet cleaning SEO: how a carpet cleaner gets found by the households that need one
Carpet cleaning SEO for owners: the searches households use, Business Profile categories, pet odor and rug pages, review timing and tracking booked jobs.
Read guideAuto detailing SEO: how mobile and shop detailers get found by nearby car owners
Auto detailing SEO for mobile and shop detailers: the searches car owners use, profile categories, package and coating pages, honest photos and booking data.
Read guideMoving company SEO: how local and long-distance movers earn the search, the survey and the booking
Moving company SEO: the searches people make before a move, Business Profile categories, survey and route pages, FMCSA trust signals and lead tracking.
Read guideSolar SEO for local installers: getting found by homeowners who check everything
Solar SEO for local installers: what homeowners search, Business Profile categories, service and utility-area pages, checkable proof and long-cycle tracking.
Read guideIrrigation SEO: how a sprinkler company gets found for repairs, startups and blowouts
Irrigation SEO for sprinkler companies: repair, startup and blowout searches, Business Profile categories, water utility pages, reviews and lead tracking.
Read guideSeptic SEO: how a pumping and service company gets found for backups, pump-outs and inspections
Septic SEO for pumping and service companies: backup and pump-out searches, Business Profile categories, county area pages, reviews and job tracking.
Read guideLocksmith SEO: how a real local locksmith gets found, and believed, by stranded customers
Locksmith SEO for real local shops: lockout and car key searches, Business Profile rules, proving you're legitimate, reviews, AI answers and call tracking.
Read guideAppliance repair SEO: how a repair company gets found by symptom, brand and appliance
Appliance repair SEO for direct customers: symptom and brand searches, Business Profile categories and brand-name rules, page structure, reviews and tracking.
Read guideChimney sweep SEO: getting found for the yearly sweep, the scare call and the home sale
Chimney sweep SEO for owners: the searches homeowners use, Google Business Profile categories, flue photos, town pages, reviews, AI answers and lead tracking.
Read guideDrywall SEO: how patch, ceiling and basement customers find a drywall company
Drywall SEO for owners: the searches behind patch and ceiling jobs, Business Profile categories, job and town pages, proof photos, reviews and lead tracking.
Read guideSiding SEO: getting found by homeowners with storm damage, tired siding or a house to sell
Siding SEO for owners: storm, repair and re-side searches, Business Profile categories, material and town pages, color photos, reviews and lead tracking.
Read guideWindows and doors SEO: getting found for broken glass, fogged panes and whole-house replacements
Window and door SEO for owners: broken glass and replacement searches, Business Profile categories, style and town pages, photos, reviews and lead tracking.
Read guideInsulation SEO: getting found by homeowners with a cold room, a hot attic or an ice dam
Insulation SEO for contractors: symptom and service searches, Business Profile categories, attic and area pages, FTC R-value copy rules, reviews and tracking.
Read guideWater damage restoration SEO: getting found in the hour after the pipe bursts
Water damage restoration SEO for owners: the searches people type, Business Profile categories, cause and area pages, photos, reviews and tracking losses.
Read guideMold remediation SEO: getting found after the leak, the inspection report or the smell
Mold remediation SEO for owners: what customers search, Business Profile categories, service and area pages, proof, review timing and tracking booked jobs.
Read guideHome inspection SEO: get found by buyers on a deadline and by the ones agents send
Home inspection SEO for owners: buyer and agent searches, Business Profile categories, add-on and area pages, sample reports, review timing and tracking.
Read guideDumpster rental SEO: how roll-off companies show up for size, project and same-week searches
Dumpster rental SEO: the searches renters type, Business Profile categories, size and project pages, town permit pages, reviews and tracking bookings.
Read guideMobile mechanic SEO: how to show up when a car won't start or a buyer needs an inspection
Mobile mechanic SEO for owners: the searches drivers use, Business Profile categories, repair and area pages, photo proof, review timing and lead tracking.
Read guideMobile dog grooming SEO: how to show up when an owner wants a groomer who comes to the house
Mobile dog grooming SEO for owners: the searches dog owners use, Business Profile categories, coat and route-day pages, photo proof, reviews and lead tracking.
Read guideDeck building SEO: how deck builders get found by homeowners planning a deck
Deck building SEO for owners: what deck buyers search, Business Profile categories, deck type and town pages, photos, reviews, AI answers and lead tracking.
Read guideHardscaping SEO: how patio, wall and outdoor living contractors get found by the right buyers
Hardscaping SEO for owners: patio and wall searches, Business Profile categories, service and area pages, build photos, review timing and measuring signed jobs.
Read guideEpoxy flooring SEO: getting found by garage, basement and commercial floor buyers
Epoxy flooring SEO for owners: what coating buyers search, Google Business Profile categories, system and area pages, floor photos, reviews and AI answers.
Read guideRoofing marketing agencies compared: who they serve, what they publish, what you sign
Nine agencies that market to roofers compared on who they serve, published prices, contract terms and proof, quoted from their own sites in October 2026.
Read guideHVAC and plumbing marketing agencies compared: who they take, what they charge, what you keep
Ten agencies that market to HVAC and plumbing companies: who they serve, what they charge, their terms and proof, quoted from their sites in October 2026.
Read guideContractor website companies compared: price, ownership and what happens when you cancel
Contractor website companies and DIY builders compared: published prices, what you own, what stops when you cancel, and who each suits, as of October 2026.
Read guideLawn care and landscaping marketing agencies compared: who they want, what they charge, what you sign
Lawnline, Landscape Leadership, Lawn & Land, Footbridge, Hibu, WebFX and more, with each one's minimums, prices, terms and exit wording as of October 2026.
Read guidePest control marketing agencies compared: fit, prices, terms and what you keep when you leave
Ten agencies selling to pest control companies, compared on fit, published prices, terms, ownership and proof, all quoted from their sites in October 2026.
Read guideElectrician marketing agencies compared: who fits, what it costs, and the exit terms
What ten electrician marketing agencies publish about fit, prices, contract terms, website ownership and proof, taken from their own pages in October 2026.
Read guideWhat happens to your website when you cancel: 17 vendors, clause by clause
What 17 website builders, field software apps, all-in-one platforms and agencies say happens to your site and domain when you cancel, from their own terms.
Read guideGoogle turned off its free Business Profile websites in March 2024: what to do if your listing still points at one
Google's Business Profile websites were turned off in March 2024 and the redirect ended June 10, 2024, per press reports. How to check and fix your listing.
Read guideHow much does contractor marketing cost in 2026? Published prices, grouped by model
Published 2026 prices for contractor marketing, from $25 software plans to $6,400 SEO retainers, grouped by model and quoted from each vendor's own page.
Read guideContractor marketing agency reviews, 2026: ratings, counts and what clients say about 15 agencies
Ratings, review counts and client themes for 15 contractor marketing agencies on Trustpilot, Clutch, BBB and Google, each read on October 31, 2026.
Read guideRemodeling contractor marketing agencies compared: fit rules, prices, terms and exit wording
Nine remodeling marketing agencies compared on who they take, published prices, contract terms and exit wording, as published on their sites in October 2026.
Read guideCleaning company marketing agencies compared: fit, prices, terms and who keeps the customer list
House cleaning and janitorial marketing agencies, nine of them, compared on fit, prices, contract terms and what you keep, from their own pages in October 2026.
Read guidePainting contractor marketing agencies compared: which ones want painters, and on what terms
Painter Marketing Pros, Hook, Footbridge, Hibu, WebFX and four more painting marketing agencies, compared on fit, prices, terms, exit wording and proof.
Read guidePressure washing marketing agencies compared: prices, terms and proof from their own pages
Footbridge, Slamdot, WebFX, alwaysdobetter and five more pressure washing marketing agencies, compared on price, contract, exit wording and proof, October 2026.
Read guideFind out what your leads really cost.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
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