Remodeling contractor marketing agencies compared: fit rules, prices, terms and exit wording

Remodeling jobs are large and slow to close, so a remodeler judges an agency on the quality of the inquiries more than the count, and the agencies that specialize in remodelers say as much on their own pages. For nine agencies with a remodeling page, we read the remodeling page itself, its pricing page and, where one is public, the terms of service or services agreement, on October 31, 2026, and noted what each says on fit, price, term, free offer and proof. Where a page says nothing, the cell records that. We are in the last row, which repeats only what our own pricing page says.

The agencies, one at a time

Contractor Growth Network

Contractor Growth Network (CGN) markets only to remodelers, and its fit page is the plainest in this set. It wants design-build firms at "$2M-$7M" in revenue, five or more years in business, most work coming from referrals, and $60k or more a year to spend on marketing, and it lists companies under $2M and startups as not a fit. It also publishes the most prices. Websites run $15,000 (Base), $23,000 to $27,000 (Standard) and $35,000 to $45,000 (Premium), take four months from kickoff to launch, and leave photography to you, which the page estimates at $2k to $6k for three or four projects. SEO is priced by market size: $3,150 a month for towns of 30k to 100k people, $4,900 for 100k to 700k, and $6,400 above that. SEO carries a 12-month commitment that then rolls month to month, and the SEO page says you can't pause at month six. CGN also sets expectations most agencies avoid: no leads promised in months one to six, about three to five qualified leads a month by month 12, and a goal of 10 to 20 by month 24. Proof comes as leads per month for named firms (Frei Remodeling "24.3", Northbuilt "19.1"), a unit an owner can check, though AKN Interiors shows "34.7" on the home and fit pages and "12.3" on the results page. The pricing, website and SEO pages say nothing about who owns the site or the hosting when you leave.

Builder Funnel

Builder Funnel (Colorado Springs, "over 16 years") opens by saying it isn't a marketing agency and calls itself a growth partner for remodelers and custom home builders. Its pricing page is close to complete. Every client starts with a foundation (website, SEO, CRM and lead generation setup) "starting at $15,000", or a Showcase version at $25,500 that adds a filming trip, long-form videos and drone footage. The page prints those as "$15k" and "$25.5k" next to "$5k/3 months" and "$8.5k/3 months" without saying what the second figure means, so ask. Retainers are $3,500 a month (Build: two content pieces a month and ad management up to $5k of spend), $5,000 (Growth) and $7,500 (Accelerate), plus technology from $540 a month and ad spend the pricing page suggests at $1,000 to $5,000 a month. Its budget guideline is 3 to 5 percent of goal revenue. The FAQ says delivery runs on a 12-month recurring contract. Neither the pricing page nor the FAQ says who owns the website, content or ad accounts afterward. Proof is "$250M+ in client revenue", case studies described by region and result (a Florida remodeler credited with $275K in revenue over 90 days from a cost calculator, for one), and named client quotes. The free start is a 20-minute strategy call, booked after a form that asks your revenue and monthly marketing spend.

Hook Agency

Hook Agency has a remodeling page alongside its roofing, HVAC and plumbing pages, and it says who it wants: Hook is "usually the best fit for growth-mode contractors over 2M+", and the contact form labels "Under $1M" as not a fit at this time. Prices sit on the pricing page: Local SEO + AEO at "$3,750 /mo", Google Ads + LSA from "$2,000 /mo", and websites at $1,000 or $2,000 a month, totaling $12K or $24K over twelve months when paired with a recurring service. That page says "You own your website 100%", and that the standard site runs on Hook's code base and Hook's hosting, so ask what moves with you. On terms, the site disagrees with itself. The remodeling page says Hook doesn't trap clients in long-term contracts; the home page FAQ explains why there is "a yearly commitment". The remodeling page lists case studies with figures, such as Courtney Construction turning $6K in ad spend into $105K in sold work, and puts a new site at "right around 100 days".

Socius Marketing

Socius Marketing ("by Ignite Visibility", with an Orlando address in the footer) has a remodeling page for home, kitchen and bath remodelers inside a home-improvement practice that also covers roofing, windows, siding, decks and fencing. No prices appear, and the form for its "custom digital assessment" requires a phone number and a checked box agreeing to calls, texts and emails. The terms live in a Master Services Agreement linked from the footer, and it is the page to read. Unless the order form says otherwise, the initial term is one year, it renews for six-month periods, and either side ends it with 30 days' written notice before the current term ends. If you fall more than 90 days behind, the fees for the remaining months come due at once. Websites and content made for you are "works made for hire" and your property, with licensed third-party material carved out. The remodeling page names two clients, Reborn Home Solutions (credited with doubled traffic) and NEWPRO, with no lead counts.

Townsquare Interactive

Townsquare Interactive (working only with local businesses since 2012) lists home remodeling beside HVAC, roofing, plumbing, general contracting and five other categories, and its remodeling page centers on the slow sales cycle: most remodeling leads aren't ready to buy yet, by its own line. It publishes no prices. The pricing page names three packages and a free quote, and the remodeling page offers a free demo. Proof is scale ("23,000+" businesses, "5,000+" reviews) with no remodeler named. The marketing pages are silent on terms, so read the terms of service before the demo. They set the Initial Term in each order (one month if the order names none), renew month to month after that, bar ending the agreement before the Initial Term runs out, and accept cancellation only by a phone call to the support desk before 6 p.m. Eastern on the day before your next billing date. A bolded line says that on cancellation you "will no longer have access to or ownership rights in the Website". The terms count the domain name as your own material, and the export of contacts, website assets and the domain release has to be asked for in writing at termination. Our Townsquare cancellation guide walks through the steps.

Contractor Gorilla

Contractor Gorilla (since 2008) leads with website design for contractors and lists remodeling among its trades, with remodeling pages for logos, websites, marketing and SEO. Its remodeling SEO page says it has helped "hundreds of remodelers rank on Google" and offers a free SEO audit report. No prices appear; each page says to contact it for pricing. Neither the home page nor the remodeling SEO page states a contract term, who owns the finished site or who hosts it. The proof row shows "3827 +" projects completed (the home page hero calls the same number contractors and trades who chose it), "472 +" five-star reviews with no platform named, "254 %" average client growth and "972109 +" leads generated, none with a period or a method. Ask for a remodeling client you can phone.

Marketing 360

Marketing 360 is the platform and agency brand of Madwire (Fort Collins, Colorado, founded in 2009), and remodeling is one of sixteen contractor categories on its contractor page. The remodeling page carries a banner calling it the top marketing platform for remodeling companies, with no ranking body named, and a 4.6 rating from "4,000+ Reviews on TopRatedLocal"; the reviews section lower on the same page says 3,900. Madwire's own about page lists Top Rated Local as one of its brands. No prices are published, and the free offer is a marketing visibility report. The terms of service fill in what the page leaves out. The minimum term is set in your Service Agreement and renews automatically. Cancelling takes 30 days' written notice. Leaving early costs the lesser of the remaining payments or any waived onboarding package. Websites 360 sites "may not be migrated to another website hosting platform", ad accounts are not transferred to you at the end of the term, and work product other than creative deliverables stays Marketing 360's property. Our Marketing 360 cancellation guide covers the exit.

Contractor Marketing Pros

Contractor Marketing Pros sells to nine trades, remodeling among them, and its remodeling page is short: a headline about building leads, "Check Availability" buttons, and case-study links that go to roofing and window companies. The detail is on the home page. The Launch package is "Best for Businesses Between $1M - 3M" and includes a custom site, up to 15 location pages, up to five GEO content pieces and eight Business Profile updates a month; Rocket is for "$3M - 5M". The pricing page gives one figure, SEO packages from "$3,797/month", and no contract term; each package guarantees 50, 100 or 150 percent organic traffic growth in 12 months or the agency keeps working free. The headline promises 50 to 100 booked jobs a month, so a remodeler who closes a handful of large projects a month should ask what counts as a booked job in that figure. The proof section shows "Over 400 Contractors", "150+ 4.7-Star Reviews" and, in the same stats block, both "+10 Million in Sales" and "+50 Million In Sales".

Footbridge Media

Footbridge Media ("Since 2004") sells remodelers the same flat program it sells its other trades: "$249/mo" with "$0 Setup Fees", no contract, a 90-day money-back guarantee and no price increase for at least three years. The remodeler page uses kitchen, bath and basement examples and lists a custom website, remodeling SEO, Business Profile work through Synup, review management through Birdeye, a dashboard and CRM with Stripe payments, a blog and a marketing consultant. Its comparison table says you own the site with "full portability", and the FAQ fills in the detail: you get your site files and keep your content and domain, but the dashboard, review system, web forms, CMS and hosting "will no longer function without an active subscription". Google Ads needs a minimum monthly budget of $775. The only results on the remodeler page come from one remodeler's quote about bounce rate and pageviews on a new site. Ask how many project pages and photos the monthly fee covers.

Dillard's Digital (us)

Remodelers are among the service businesses we build for anywhere in the US: custom CRMs, websites, phone systems, AI reception, business email, and local and AI search work. Our own home-service companies run on the same systems. That is the only proof we publish: we have no client reviews posted yet and state no results. We keep no price list. Each quote is written and free, with every line showing its cost and what you own at the end. Hosting, phone numbers, email sending and ongoing work are separate monthly lines, and you can stop any one of them. A new remodeler can start with a free launch plan, and an established one with the instant website checkup, which scores your current site without a sign-up. Our remodeling page shows what we build for this trade, or write to hello@dillardsdigital.com.

Which remodeling marketing agency fits your stage?

The specialists above publish their floors, so start with your stage, then compare terms.

Under $1M, one crew, most work from referrals. The specialist retainers are off the table by their own fit rules. What you need first is a domain and business email, a Google Business Profile with photos of your own finished rooms, a site with one page for each kind of job you want more of (kitchens, baths, basements, additions), a project gallery that names the town for each job, a phone someone picks up while you're on a job, and a way to follow up on estimates that don't sign the first week. Footbridge's $249 program is the cheapest published route to that set, with the exit trade-offs above. Our remodeling SEO guide covers what those pages need to say.

$1M to $2M, two or three crews, a real sales process. This is where Hook's and Contractor Marketing Pros' stated floors begin. You need town pages, a page per project type with real photos and price-range language you are comfortable with, lead-source tracking, and a CRM that follows a job from first call through design meetings to a signed contract. CGN's guideline is 3 to 7 percent of revenue and its $60k floor is 3 percent of $2M, so a $1.5M remodeler at 3 percent has $45,000 a year to spend, which is below CGN's floor and below Builder Funnel's $15,000 foundation plus twelve months of its smallest retainer. A website-first build plus local SEO fits that budget. Our remodeling marketing ideas list covers the owned channels worth building first.

$2M to $7M, design-build, a marketing budget past $60k. CGN names this band as its fit and Hook calls contractors over $2M its usual best fit; Builder Funnel and Socius are the other specialists to weigh. Compare them on the term (CGN's 12 months, Builder Funnel's 12-month recurring contract, Socius's one year with six-month renewals, Hook's yearly commitment per its home page), on what you hold after an exit, and on whether the proof comes in units you can check: qualified leads per month for a named remodeler over a stated period.

What should a remodeler ask that other trades can skip?

Who owns the photos and video? CGN leaves photography to you, and Builder Funnel's Showcase package includes a filming trip. Either way, get it in writing that the photos and footage are yours, unlimited, after the agreement ends.

What counts as a lead? CGN reports qualified leads, which is the right instinct. Ask any agency how it defines a qualified lead, who decides, and whether the report shows each inquiry with its source.

What happens to the prospects who aren't ready? Townsquare's remodeling page says most of your leads are not ready yet, and Builder Funnel says it stays in front of "the 96% who aren't ready today". The follow-up list can be worth as much as the site. Ask where those contacts live, whether the emails and texts go out from accounts in your name, and whether you can export the history. Our custom CRM page explains how we keep that list in a database you own.

Who owns the cost calculator, the project pages and the code? Builder Funnel credits a cost calculator with one of its case-study results, and Hook's standard site runs on its own code base. Tools and templates built on an agency's platform can stay with the agency. Ask which files and accounts transfer on the day you leave.

What we don't do

Nobody here will promise you lead counts, rankings or a return. We don't publish a price list. A five-page site for a one-crew bath remodeler is a different job from a sixty-page design-build site with project galleries, a CRM and phones, so each one gets its own written quote. And the instant website checkup has no form in front of it: the score and the first fixes come back with no sign-up.

Before you sign with anyone

Ask for the agreement during the first call, and read the term, renewal, notice period and exit clause before you look at mockups. The terms above came from public pages; the order form you sign can change any of them. Our contracts and ownership comparison collects each agency's published contract and ownership language in one table, the red flags guide walks through each clause and the wording to ask for instead, and what happens to your website when you cancel covers the handover. Then call two of the agency's remodeling clients and ask how many signed jobs came from the leads last year.

Frequently asked questions