Roofing marketing agencies compared: who they serve, what they publish, what you sign

Search "roofing marketing agency" and the results are agency home pages and two roundups written by agencies about each other. This page is different in one way: every cell in the table and every number in the paragraphs is quoted from each agency's own pages as they read in October 2026, with links at the bottom, and the agencies are listed with their claims reported as claims. We are in the table too, last, as one option. When an agency's site is silent on a column, the cell records that.

The agencies, one at a time

Hook Agency

Hook (Minneapolis) is the only roofing-focused agency in this set with a price next to every service. Its pricing page puts Local SEO + AEO at "$3,750 /mo" and Google Ads + LSA at a "$2,000 /mo" starting price, with a Standard Website for "$1,000 /mo" and a Custom Website for "$2,000 /mo", with the website totals labeled "$12K Total" and "$24K Total" split across twelve months. The same page says "You own your website 100%", and that the Standard Website is built on "Hook code base" and hosted by Hook, so ask what you would take with you. Hook runs a roofing podcast, weekly video and free mini courses, and sends a videographer to shoot footage you keep. Read the home page FAQ before you call: it explains a yearly commitment, says Hook specializes in "growth-mode companies", and puts its clients at $3M to $15M in revenue. The demo video asks for a name and email first. Proof lines like "$240M+ Revenue Driven" come without a method.

JobNimbus Marketing

JobNimbus Marketing (Lehi, Utah) is the former Roofer Marketers, which JobNimbus bought in 2023; the old domain now lands on jobnimbus.com/marketing. It sells websites, SEO and Google and Meta ads to roofers, with fencing, solar and other exterior trades added in its FAQ, and it sits inside the JobNimbus CRM. The most useful sentence on the page is its refusal to guarantee a lead count, which it attributes to "market conditions, competition, and seasonality". There are no prices; the FAQ describes "agreements designed to support long-term growth" with terms depending on services. The proof is mostly the software's ratings ("4.8" from "5000+ reviews") rather than agency results, and it offers a free strategy call, a software trial and a library of estimate and contract templates. If you already run on JobNimbus, it is the obvious first call. If you don't, read our JobNimbus comparison before buying the CRM to get the marketing.

Scorpion

Scorpion is a national agency whose industry list includes roofing beside electrical, HVAC, landscaping, pest control and plumbing, plus law firms and medical practices. It names its products like software (Scorpion Connect, Ranking AI, Reputation AI) and shows Google, Meta and Microsoft partner badges. Its FAQ is unusually direct about terms: a 12-month contract is typical for its technology and certain services, ads run month to month, a site takes "four to 10 weeks" to launch, and websites run on "our own proprietary CMS". A departing client receives "static files, design assets, and content" and rebuilds elsewhere. No prices are published, there is no free offer beyond a meeting, and the proof is scale: "20k+" businesses, "$100B+" in revenue and client multiples like the "16x" return on its roofing page, with no period stated. Its contract, exit terms and review record are laid out in our Scorpion comparison.

Blue Corona and RYNO

Blue Corona (Maryland, since 2008) and RYNO Strategic Solutions have merged; RYNO's footer lists Blue Corona as a former name, and both sites still sell on their own. Both list roofers among HVAC, plumbing, electrical, pest and restoration companies, and RYNO adds garage doors and solar across the US and Canada. Blue Corona's web design page carries a written ownership promise, "100% of everything we create", RYNO's home page FAQ gives the same answer in its own words (every asset it creates, website included, is 100% the client's), and Blue Corona's case studies use a "validated leads" count that strips out spam and wrong numbers, a standard worth copying. RYNO's podcast is past episode 316. Neither site publishes a roofing price or term, though Blue Corona's electrician and pest pages give monthly figures and its pest page says there are no long-term contracts. Blue Corona's home page title tag calls it the No. 1 home services marketing agency (written with the number sign on the page) and names no ranking body, its ROI figures ("77:1" for one client's SEO) carry no time frame on Blue Corona's page (RYNO's telling of the same case dates it to the client's "first eight months"), and its web design page guarantees "a high-performing, lead-driving website" without saying what happens if the site isn't one.

Contractor Marketing Pros

Contractor Marketing Pros is the former Roofing Marketing Pros; the old domain redirects to contractormarketingpros.net, and the page says contractors relied on Roofing Marketing Pros "For more than 9 years". It now lists nine trades. Its packages are the most specific in the set about monthly deliverables: the Launch package ("Best for Businesses Between $1M - 3M") includes up to 15 location pages, 5 GEO content pieces and 8 Business Profile updates a month, Rocket ("$3M - 5M") raises those to 30 location pages and 10 GEO pieces, and a Platinum package covers "$5M & Above". The home page shows no dollar prices, though the pricing page says "SEO packages start at $3,797/month", and neither page describes contract terms. It is a Google Premier Partner and shows named roofing clients with lead and call counts (Rinaldi Roofing is credited with 4,108 leads). Two things to weigh: the headline promises 50 to 100 booked jobs a month, and the same page shows two different lifetime sales totals, "+10 Million in Sales" and "+50 Million In Sales".

bird.marketing

bird.marketing is a UK agency (London and Basildon) with US addresses in New York, Los Angeles and Austin and a roofing landing page aimed at residential, commercial, emergency, franchise, metal, solar and flat roofers. The hero form asks for your website URL first and promises a proposal; the page says pricing will be "available to review within 24 hours" and suggests investing 5 to 10 percent of revenue in marketing. It shows ratings on four review platforms (Trustpilot 4.9 from 98 reviews, Google 4.9 from 64, GoodFirms 5 from 61, Clutch 5 from 65) and "100+ Projects Delivered". Nothing on the page describes contract terms or ownership, and the case studies it links are Supermicro, Aramex and Huawei, none of them roofing. If you call, ask for a roofing client you can phone.

WebFX

WebFX (Harrisburg, Pennsylvania, "Celebrating 30 Years") is the largest agency here. Its home services page lists more than 30 trades, and it publishes starting prices: SEO from "$3,000/month", paid search "$650 /month", email "$300 /month", and websites "Starting at $8,000/site", with a cost calculator and a 30-day template option. It has a marketing guide for nearly every trade and a set of free tools. Its budget form starts at "$2,500-5,000/month", which tells you the scale it is built for. Neither page we read says anything about contract length or ownership, though WebFX's marketing terms, linked in its footer, allow cancelling only after an initial six-month term (§8). Proof is given as totals, "$607M+" in home-services revenue and "6.7M+" leads, plus the line that only WebFX can offer a 25%+ ROI for home services businesses, which is a claim rather than a term.

CodeWCG

CodeWCG (Houston, "Serving nationwide") is a small web design and SEO shop whose footer says "Est. 2023" while its proof row says "6+ Years in Business". Its roofing proof is a Search Console screenshot for a Houston roofing client (14.1K impressions and 73 clicks over three months), which is at least a real, dated unit. Its free audit is the best-designed one in the group: paste a URL and get a score with no email required. Builds ship in two to four weeks, by its own line. No prices or terms appear on the pages we read, and the Columbus services page we read had no ownership wording. Ask for that sentence in the agreement before the build starts.

Footbridge Media

Footbridge Media (Florida, since 2004) sells one program at "Just $249/Month" that bundles a custom website with unlimited pages, local SEO, Business Profile management, a CRM, review management, a scheduler, invoicing and lead forms, with roofing among its fifteen trades. No contract, a 90-day money-back guarantee and a three-year fixed price pledge are stated on its pages, and enrollment is self-serve through a checkout page. Read the FAQ before you do: the content and domain are yours and you get the site files, but the forms, CMS, dashboard, review system and hosting stop working when the subscription does. Google Ads is an add-on, and Footbridge's electrician ads page says budget recommendations "start at $775 per month". Its audit page says "Limited Website Audits Available This Month", which a free audit does not need to say.

Dillard's Digital (us)

We build websites, search and AI-search visibility, custom CRMs, phone systems, AI reception and email for service businesses anywhere in the US, roofers included, and we run our own home-service companies on the same systems, which is the proof we can show. Everything is set up in your name from the start, you get a written quote for free, and the monthly items (hosting, numbers, email sending, ongoing work) are separate lines you can stop. See the roofing page for what we build for this trade and how pricing works for what drives a quote.

How to choose a roofing marketing agency by stage

The agencies above do not want the same customer, and most of them say so. Match the stage first, then compare terms.

First year, one crew, no site or a template site. Hook's FAQ says it doesn't work with early-stage companies, and Contractor Marketing Pros' smallest package is for companies at "$1M - 3M". That is useful honesty, and it means a retainer is the wrong first purchase anyway. What a new roofer needs is a domain and business email, a Google Business Profile with photos of real roofs, a fast site with a repair page, a replacement page and a storm page, a phone that gets answered while you are on a roof, and a review habit. Footbridge's program is the lowest published entry point in the set, with the exit trade-offs above. We offer a free launch plan for companies at this stage, and our roofing SEO guide covers what the pages need to say.

Established, one to three crews, mostly referrals and some storm work. You need town pages, a plain insurance-claim explainer, tracking by lead source, and probably Local Services Ads. Any of the website-first options (Footbridge, CodeWCG, WebFX's web design, us) can build the site; the difference is what you own when it's done and whether the forms feed a CRM. Ask the exit questions before the design call. Our roofing marketing ideas list has the owned channels to build first.

Growth mode, several crews, a real ad budget. This is who Hook, Blue Corona and RYNO, Scorpion and Contractor Marketing Pros are built for, by their own descriptions. Compare them on the term (Scorpion's twelve months, Hook's yearly commitment, no long-term contract at Blue Corona by its pest page, Contractor Marketing Pros unstated), on what you receive if you leave, and on whether their proof comes in units you can check, such as leads per month for a named roofer over a stated period. If you run JobNimbus, add JobNimbus Marketing to the list.

Storm and insurance restoration work. Speed after a hail event matters more than any retainer. Own the storm page and the phone line, and keep the past-customer list in a CRM you control so you can text opted-in homeowners the morning after a storm. Our storm response marketing guide covers the setup.

What we don't do

We don't guarantee rankings, lead counts or a return, and we turn away owners who want one, because the honest version of that promise is a refund window at best. We don't publish a price list; a four-page site for a one-truck roofer and a sixty-page site with town pages and a phone system are not the same job, so we quote each one in writing, free. We don't run a podcast or show partner badges, because we don't resell ads. And we don't gate the instant website checkup behind a form: the score and the first fixes come back with no sign-up.

Before you sign with anyone

Ask for the agreement before the sales call ends, and read the term, the renewal, the notice period and the exit clause before you look at design mockups. Our contracts and ownership comparison puts each agency's own wording on terms and ownership in one table, and the red flags guide explains what each clause does to an owner and the sentence to ask for instead. Check the agency's review record by platform, count and date (our agency reviews roundup lists them for 15 agencies), then call two of their roofing clients. A good agency will give you the names.

Run a second trade? We compared the agencies that court painting contractors and pressure washing companies the same way.

Frequently asked questions