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ServiceTitan pricing in 2026: how it quotes, and what to ask before you sign

ServiceTitan publishes no prices. What its pricing page and SEC annual report say about per-technician pricing, contract length, onboarding fees and renewals.

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Short answer

ServiceTitan publishes no prices. Its pricing page, read October 19, 2026, lists three packages (Starter, Essentials and The Works), each marked Request Pricing, and describes per-technician pricing. Its annual report says contracts typically run 12 to 36 months, are generally billed monthly in advance, in nearly all cases renew automatically unless cancelled in advance, and that onboarding and training fees are generally invoiced separately. You get a number only through a sales quote.

Key takeaways

  • No ServiceTitan plan has a public price. All three packages say Request Pricing, so any dollar figure you see online is someone else's estimate.
  • Pricing is generally based on the number of field technicians, and in some cases on end customers or the customer's revenue, according to ServiceTitan's 10-K.
  • Contracts typically run 12 to 36 months, are generally billed monthly in advance, and in nearly all cases renew automatically unless cancelled in advance.
  • Professional services such as onboarding and training are generally invoiced separately, at the start of the contract or as ordered.
  • Pro products (AI Virtual Agent, Marketing Pro, Contact Center Pro and others) are sold on top of the core packages, also without public prices.

How much does ServiceTitan cost?

ServiceTitan doesn't say. On October 19, 2026, its pricing page showed three packages with feature lists and a Request Pricing button on each, under the line "Our per-technician pricing is designed to fit your business and goals, at any size." There is no monthly figure, no per-technician figure and no setup fee listed anywhere on the page.

That means this page contains no ServiceTitan price, and we think that's the honest answer. Plenty of sites publish a per-technician range. None of them are ServiceTitan, and the company's own filings say its price depends on your technician count, the package and, in some cases, other measures of your size. A number that ignores those inputs can be far off for your shop. What we can give you is what ServiceTitan itself has put in writing about how it prices, and the questions that turn a sales demo into a quote you can compare.

For the vendors that do publish prices, see our field service software pricing table, plus the detailed Jobber and Housecall Pro breakdowns.

What ServiceTitan's pricing page shows

Every row comes from servicetitan.com/pricing as we read it in October 2026, on the 19th.

PackageHow ServiceTitan describes itPrice shownSource
Starter"Get started with the must-have tools for your business."Request PricingServiceTitan pricing page, read Oct 19, 2026
EssentialsOperations features described as industry-leadingRequest PricingServiceTitan pricing page, read Oct 19, 2026
The Works"Accelerate your growth with the full ServiceTitan suite."Request PricingServiceTitan pricing page, read Oct 19, 2026
Pricing unit"per-technician pricing"Not publishedServiceTitan pricing page, read Oct 19, 2026
Free trialNone shown; the page offers a demoNot applicableServiceTitan pricing page, read Oct 19, 2026

All three packages list the same ten headline features: dispatching, scheduling, call booking, invoicing, a pricebook, mobile estimates, payroll management (configurable payroll on The Works), advanced reporting, commission tracking and customizable memberships. The page doesn't spell out what separates Starter from Essentials, which is another thing to get in writing.

How does ServiceTitan set its price? What its annual report says

ServiceTitan is a public company, and its annual report on Form 10-K for the fiscal year ended January 31, 2026 describes its pricing and contracts in more detail than its website. We read it on October 19, 2026.

TopicWhat the 10-K saysSource
What sets the subscription pricePackage features and how big the customer's business is: usually the number of field technicians, in some cases the number of end customers or the customer's revenueServiceTitan 10-K, FY ended Jan 31, 2026
Technician count"The pricing of our subscription platform is partially based on the number of technicians employed by each of our customers."ServiceTitan 10-K, risk factors
Contract length"contract terms typically ranging from 12 to 36 months"; certain Pro product and legacy customers are month to monthServiceTitan 10-K
Billing"We generally bill our customers on a monthly basis in advance of services, regardless of contract term."ServiceTitan 10-K
RenewalIn nearly all cases, monthly, annual and multi-year contracts "are renewed automatically unless cancelled in advance"ServiceTitan 10-K
Onboarding and trainingProfessional services fees "are generally invoiced separately," at the start of the contract or as orderedServiceTitan 10-K
PaymentsServiceTitan earns a fee from third-party processors that depends on the size and type of each transactionServiceTitan 10-K
Customer baseAbout 10,800 "Active Customers" as of January 31, 2026, defined as customers with over $10,000 of annualized billingsServiceTitan 10-K

Read that last row carefully. It is how ServiceTitan counts its larger customers for investors. It is not a minimum price, and it doesn't tell you what a 4-technician shop would pay. It does tell you the company's reporting is built around customers billing more than $10,000 a year.

What is ServiceTitan's price per technician?

Not published. ServiceTitan calls its pricing per-technician on its website and says in its 10-K that technician count is the usual driver. The per-technician rate itself only appears in a quote. Third-party sites publish estimates, often attributed to user reports, and they differ from each other. We don't repeat them, because none comes from ServiceTitan and your quote will depend on your package, technician count, contract length and add-ons.

Two definitions to pin down in the quote. First, who counts as a technician: every person in the field, or only those who run calls on their own. Second, what happens to your bill when you hire mid-contract. The 10-K notes that customers "often hire and add more users to their existing subscription," so ask how and when added technicians are billed and whether the per-technician rate holds.

Does ServiceTitan charge an implementation fee?

ServiceTitan's 10-K says its professional services (mainly onboarding, training and some ongoing services) are generally invoiced separately at the start of the contract or as ordered. So expect a line for onboarding apart from the monthly subscription. The amount isn't published on the website or in the filing. Ask for it as a fixed figure, ask what it covers (data import, pricebook setup, training hours, go-live support), and ask what happens to it if you cancel before going live.

What ServiceTitan asks before it quotes

The demo request on the pricing page (read October 19, 2026) asks for your industry, your number of technicians, whether you have at least one full-time office employee, whether you focus on residential or commercial work, and your job focus: service and replacement, construction or remodel, and whether you include recurring services. Those answers tell you what the quote depends on. Have your exact technician count and office headcount ready, and get the quote broken out line by line.

Questions to ask before you sign a ServiceTitan contract

  1. What is the monthly price per technician for each package, and which package is the quote for?
  2. Who counts as a technician, and are office staff, dispatchers and managers charged separately?
  3. What is the contract length, and is there a month-to-month option at a different price?
  4. Does the contract renew automatically, for how long, and how many days' notice do we need to give to stop it?
  5. What is the onboarding or implementation fee, what does it include, and is any of it refundable?
  6. How are technicians added mid-contract billed, and can we reduce the count if we shrink or slow down for the season?
  7. Which Pro products are in the quote, what does each cost, and are they on the same term as the core contract?
  8. What are the card and ACH processing rates, and do we have to use ServiceTitan's payments?
  9. Will the price per technician change at renewal, and is there a cap on increases?
  10. How do we export customers, jobs, invoices and call recordings, and in what format, if we leave?

The last question matters more than it looks on a multi-year contract. Our guide to exporting your data from ServiceTitan covers what to check, and field service software contracts and cancellation compares exit terms across vendors.

What do ServiceTitan Pro products cost?

ServiceTitan's site lists a set of Pro products sold on top of the core packages: AI Virtual Agent, Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro and Field Pro (formerly Sales Pro), plus payments, integrated financing and accounts payable. We found no published price for any of them on October 19, 2026. The 10-K describes Pro products as one of three offerings next to the core platform and its payments business, which tells you they are priced and sold as separate products. Ask for each one as its own line in the quote.

Who is ServiceTitan built for?

ServiceTitan is a deep system for established trade contractors, most visibly HVAC, plumbing and electrical, with call booking, call recording, marketing attribution, memberships, payroll and detailed reporting in one platform. Shops with a full-time office, several technicians and a sales process around replacements tend to get the most from it. Its demo form even asks whether you have a full-time office employee.

For a two- or three-person crew, the combination of an unpublished per-technician price, a separate onboarding fee and a contract that typically runs one to three years is a lot of commitment. Compare it with Jobber and Housecall Pro before you sign. Another route is a CRM built for your company and owned by it; that's what our custom CRM service does, without seat charges from us and without a public price list. The ServiceTitan alternative page covers when that trade makes sense.

Frequently asked questions

Does ServiceTitan have a free trial?

Its pricing page shows no free trial on October 19, 2026. It offers a personalized demo instead.

Can I pay ServiceTitan month to month?

The 10-K says contracts typically run 12 to 36 months, while certain Pro product and legacy customers are on month-to-month contracts. Ask sales whether a monthly term is available for your package and at what price.

Why won't ServiceTitan show its price online?

It doesn't say why. Its 10-K explains that price depends on package features and business size, generally technician count, which is why the website sends everyone to a quote.

Is ServiceTitan more expensive than Jobber or Housecall Pro?

We can't say from published data, because ServiceTitan publishes no price. Get a written quote at your real technician count and compare its first-year and renewal totals with the published Jobber and Housecall Pro prices.

General information for service-business owners, not legal, tax or financial advice. Rules vary by state; check with a qualified professional for your situation.

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