A household has half a dozen appliances. Market to the ones you have not fixed yet.
The dryer customer owns a washer, a dishwasher, a range and a refrigerator, and you know their brands and ages because the tech recorded them. Appliance repair is one of the few trades where the repeat customer is the normal customer, and the list of households with appliance records is where the next job comes from.
The appliance record tells you what to write and when
A roofer's customer is gone for twenty years. Yours will have another appliance fail within a few years, and a short, useful note is the difference between them searching again and calling you by name. The appliance record makes the note specific: a refrigerator of an age where the coils need cleaning, a dryer that has not had its vent checked, a dishwasher model you repair every week for the same drain pump. A message that mentions the customer's own appliance reads as service, because it is.
The seasons help. Summer is refrigerator and freezer season, when kitchens are hot and the ice maker gives up. Early fall is the oven and range check before the holidays, when every call is urgent and a part ordered in October can arrive in time. Winter is dryer and dryer vent season. Spring is washers and dishwashers, hoses and filters. Each one hands you a reason to write without selling anything, and each lands with a booking link.
The partner list matters too: property managers with a dozen units and the same brand in every kitchen, landlords between tenants, and the realtors who want a dishwasher working before a showing. They want a direct line and a predictable turnaround, and a quarterly note keeps you the one they call.
Six jobs for appliance repair email and text marketing
Permission on the job, segments by appliance, timing by season and by age.
Record consent on the job
At signature the tech's phone asks permission to text and email, stores the answer and the date, and no marketing goes to anyone who said no. Warranty company customers follow whatever your agreement with the company allows.
Segment by the appliances on record
Households by appliance type, brand, age and last repair, so the dryer vent note goes to dryer owners and the coil cleaning note goes to refrigerator owners, not to everyone.
Send the seasonal note with a reason
The summer refrigerator note, the pre-holiday oven check, the winter dryer note and the spring washer note, each short, each with one useful thing to check and a booking link.
Ask for the review the day the repair is done
The request is texted from your number the day the repair is done, with the review link and a nudge to name the appliance and the brand, which is what the map listing needs and what the next searcher reads.
Ask about the other appliances
A few weeks after a repair, a short note asking whether anything else in the kitchen or the laundry room is acting up, with a booking link. No follow-up in the trade is more natural.
Keep property managers and landlords on their own list
A quarterly note with your turnaround, the brands you stock parts for and a direct line, sent to a list kept apart from homeowners.
How we build it for appliance repair companies
Segments, consent and sending all run inside your CRM and your own accounts, built from the appliance records your techs already keep.
Segments that come from the appliance records
Every job already carries the appliance, brand, age, payer and consent, and the segments refresh themselves every time a tech closes a job. No one keeps a spreadsheet.
A year of seasonal notes
Four to six messages by season and appliance, written with you so they say what your techs actually tell customers, scheduled a year ahead and editable any time.
The after-repair sequence
Review request, the other-appliances note and the age-based reminder, each fired by the job and the appliance record instead of sent by hand.
Carrier-registered texting
Carrier registration for your numbers so the seasonal texts actually arrive, automatic STOP handling, and a log of every send on the household record.
Reporting by message
Replies, repairs booked, reviews posted and revenue per note, so the pre-holiday oven note and the other-appliances text each show what they brought in.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for appliance repair, answered.
Can we text past appliance repair customers?
If they agreed and you recorded it, yes. Otherwise marketing texts expose you under federal and state law, and only the transactional texts about their own job should go out. Our texting rules guide explains what counts as consent.
Can we market to the customers we served through a home warranty company?
Check your agreement with the company first. Some contracts restrict contacting their customers directly. Where it is allowed and the customer consented, they are a natural list, since they already know your tech.
How often should we email households?
A seasonal note every couple of months and the triggered messages after a repair is plenty. Anything more and the list unsubscribes, and the useful note gets ignored with the rest.
Will you write the messages?
Yes. The seasonal notes and the after-repair sequence are written from an interview with your techs about what they tell customers, in your voice, and each waits for your approval before it goes on the calendar.
Email & SMS Marketing for appliance repair. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole appliance repair setup.
Instant website checkup