Marketing to the homes where you know the water heater's age and what the camera found.
Plumbing customers forget you between emergencies. The list fixes that, as long as the messages are tied to what you learned at the house: the heater's install date, the roots at the sewer joint, the sump pump that was already old, the backflow device due for its test, the hose bib that froze last winter.
Triggers beat calendars, and the property record is full of triggers
A roofer writes to people who will not need a roof for decades. A plumber writes to a house with a tank water heater past its expected years, a main line with roots that grow back on a schedule, a sump pump that has one job on the wettest night of the year, and a backflow device the water authority wants tested on a date. Every one of those is a reason to write that reads as a reminder from the plumber who was there, rather than an advertisement from a stranger.
The best timing is not a calendar. It is the forecast and the record. A freeze warning the afternoon before the hard freeze, a sump pump note before the first big spring rain, a kitchen drain note the week before Thanksgiving, the water heater anniversary, the root treatment interval the camera suggested, the backflow due date, and a short follow-up on the sewer quote that never came back. Each goes to the people it applies to and nobody else.
A text goes straight to the customer's pocket, which is exactly why the law takes an interest in it. Permission to text gets asked on the booking form, on the invoice and in the membership agreement, and the answer is stored with a date. Long notes go by email; the freeze warning and the night-before reminder go by text.
What the plumbing list has to do
Permission comes first, then the right segment, then the trigger, then the words.
Segment by what you found at the house
Water heater age and fuel, sewer findings, sump pump owners, backflow devices, members, landlords, and open quotes are already on the property record, so the lists build themselves. The roots list and the heater list never get each other's messages.
Send on the forecast
The freeze text goes out when the forecast crosses your threshold: disconnect hoses, open cabinet doors under sinks on exterior walls, where the main valve is, and your emergency number. The sump note goes before the first heavy spring rain. Both written in advance, sent in minutes.
Follow up on the sewer and repipe quotes
A short sequence after a camera inspection: what the footage showed in plain words, what lining and excavation each involve, the financing in the lender's words, and an honest note about what waiting usually means. It stops the moment they decide.
Mark the anniversaries and the due dates
The water heater install anniversary with a flush offer, the root treatment interval, the backflow test due date with the booking link, and the membership renewal notice with the terms, the card on file and a plain way to cancel.
Ask for the review while the water is back on
The review ask goes out that evening, naming the plumber and carrying the direct link. A thank-you for referrals follows some weeks on. Both come from the CRM, not from someone remembering.
Write to landlords separately
A seasonal note to property managers: winterizing vacant units, turnover plumbing checks, water heater ages across their buildings and the backflow tests coming due. It reads as account management, which is what it is.
How we build it for a plumbing company
Your CRM is the list. Sending happens from accounts in your name, so no platform ever holds your customers for ransom.
Segments from the property records
The heater, the camera findings, the permission and the job status are already on each property, so pulling every home with a tank heater past a certain age is one filter, not a weekend with a spreadsheet.
Templates written before the weather turns
The freeze warning, the Thanksgiving drain note, the sump pump check, the backflow reminder and the anniversary note, each written once in your voice and approved, ready to send when the trigger hits.
Registered numbers, dated consent
The carriers filter business texts from unregistered numbers, so yours get registered first. STOP is honored by the system, and each contact carries the date they agreed. Our guide to the texting rules covers what to collect and when.
A year of messages for your region
Written around your freeze dates, your rainy season and your water authority's backflow cycle, scheduled twelve months out and editable at any time.
What each message brought in
Per send: bookings, revived sewer quotes, backflow tests scheduled, reviews that came in and people who left the list, so you can see whether the freeze text or the anniversary note earned its keep.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for plumbing, answered.
Is this going to flood our customers' inboxes?
No. A few seasonal notes and the triggered ones (freeze, anniversary, backflow date, quote follow-up) add up to well under one message a month for any one household, and each one is about something at that house.
Can we text customers a freeze warning without annoying them?
If they gave written consent and the text is useful (what to do tonight, where the valve is, your number), it is the most welcome message a plumber sends. One text, the afternoon before, with an opt-out. No sales pitch in it.
What about the sewer jobs we quoted and never heard back on?
They are the most valuable segment on the list. They have your camera footage and your price. A short, honest follow-up sequence, with financing explained, brings back the ones who were waiting for the right month.
Will the landlord newsletter get us more property manager work?
It keeps the accounts you already have and reminds them that you do the planned work as well as the midnight calls. New accounts depend on your service and your prices; the newsletter is the channel, not the promise.
Do we need a separate tool for this?
No. The segments, the templates, the consent records and the sending all live in the CRM, so nobody exports a list to a newsletter service that then owns it.
Email & SMS Marketing for plumbing. Owned by you.
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