Win the projects worth building, and run them without losing the paper trail.
A residential general contractor sells a handful of large projects a year, each after weeks of unpaid estimating. Then the real work starts: subs, permits, inspections, change orders and draws. We build GCs and custom builders a website, phone line and CRM that bring in better-fit projects and keep every job's records in one place the company owns.
- “general contractor near me”
- “custom home builder near me”
- “home addition contractor”
- “who builds second story additions”
- “design build firm near me”
- “how to choose a general contractor”
- “contractor for whole house renovation”
- “basement finishing contractor near me”
Long sales cycles, unpaid bids and too many people on every job
Homeowners hire a general contractor slowly. The best projects usually start with a referral from a past client, an architect, a realtor or a neighbor who watched your crew build down the street. The homeowner collects two to four names, invites each to walk the house or the lot, and waits for bids. Between that first call and a signed contract there can be months of drawings, financing and second thoughts, and much of the estimating is done for free.
Lead platforms make that math worse. A request for an addition posted to a marketplace may go to several contractors at once, and each pays for the chance to spend days pricing a project that may never be built at the size the homeowner pictured. The GC who wins the bid often wins because the homeowner trusted their process, not because they were the cheapest, and that trust grows from proof and referrals the contractor controls.
Once a job is sold, the GC's office becomes a switchboard. Framers, electricians, plumbers, HVAC, drywall and finish trades each need dates. The building department schedules inspections. The homeowner wants updates and changes their mind about the tile. A lender may release money only after documented progress and lien waivers. Most residential GCs run that on a phone, a spreadsheet and memory. The busy season, usually spring through fall in colder climates, piles every one of those calls into the same months.
A builder site that earns the invitation to bid
People spending this much read everything. The site has to show how you run a project, which jobs you take on and how you price them, so the right homeowners ask for a site walk and the wrong ones self-select out.
Project case studies
One page per finished job with the town, the starting condition, the scope, the trades involved and the build length. Three of these persuade a careful buyer more than a gallery of fifty photos.
Our process page
Preconstruction, drawings, bid, contract, permits, the build sequence, inspections, punch list and warranty walk, each in a short paragraph, so the unknown middle of the project feels manageable.
How we price and contract
Fixed-price, cost-plus and allowances explained in plain words, with which ones you use. No figures needed; the buyer wants to know how the bill gets built.
Project type pages
Additions, second stories, whole-house renovations, basements and custom homes, each describing what that project involves locally and what to have ready before the first meeting.
For architects and designers
How early you like to price drawings, how you handle RFIs and how you keep the design team informed. Architects check this before recommending a builder.
Service area and permits
The towns and counties where you pull permits, with any local notes you can stand behind, so nearby searches match and out-of-area requests filter themselves.
Screen the project before you drive to it
Most calls to a GC are about active jobs; a few are new projects that could fill a season. The AI receptionist sorts subs, suppliers, inspectors and clients from new prospects, asks the screening questions you would ask, and books a site walk only when the project fits.
How AI reception worksA CRM built around bids, subs and draws
A residential project runs for months and involves a dozen parties. We build the CRM around that sequence, from plan set to warranty walk, so the owner can see which bid, which sub and which payment is holding things up.
Bid pipeline
Each prospect with its plan version, site walk notes, bid due date, trades priced and trades missing, and the follow-up date after the bid goes out.
Sub bid leveling
Invited subs per trade, their numbers and their exclusions side by side, so a low price that leaves out part of the scope is caught before the contract.
Signed change orders
Each scope change gets a price, a description and the homeowner's signature from a phone, and the revised contract sum shows the moment it is approved.
Draw schedule and lien waivers
Draw stages from the contract, completed work documented with photos and inspections, payments received, and conditional and final waivers collected per draw. Rules differ by state; our mechanics liens guide covers the general idea.
Selections and allowances
Every fixture and finish still to be chosen, each dated against the trade that needs it, so a late decision is visible before it stalls a trade.
Permits and inspections
Permit numbers, inspection dates, results and correction notices on the job, with alerts to the superintendent when anything changes.
Sub insurance and paperwork
Each sub's certificate of insurance, signed subcontract and tax form on file, with reminders before a certificate expires.
Job cost against budget
The bid's cost codes become the budget, with commitments and bills posted against them, and margin per project while it can still be managed.
Market on the planning calendar, through people who send you work
A homeowner rarely builds twice, but past clients refer, architects recommend and neighbors watch your job signs. Staying in touch with that network through the slow months is how a GC keeps the next season full, provided each message goes only to people who opted in.
| When | Campaign | Why it works |
|---|---|---|
| Winter | Design season note | Homeowners planning spring or summer projects are meeting architects now. A short note to planners and past clients about preparing for builder meetings (survey, drawings, a wish list) puts you on their list early. |
| Late winter | Build slots for the season | Tell open prospects and partners how your season is filling, honestly, so planners who want a spring start call before their slot is gone. |
| Spring through fall | Job sign and neighbor letter | A sign at each active site and a polite letter to the closest neighbors about the work schedule build goodwill and bring calls from people planning similar projects. |
| Quarterly | Partner update | A short project round-up to architects, designers and realtors showing what you finished and what you are starting, so they remember you when a client asks. |
| First anniversary | Warranty walk and review ask | Schedule the warranty walk, fix what needs fixing, then ask for a review that names the project and the town. |
| Fall | Next year's planning note | Homeowners who want to build next year should start drawings now. A note to the list about timing for permits and design keeps the pipeline filling. |
General Contracting, answered.
Can the AI receptionist tell a real project from a tire kicker?
It asks the questions you choose: project type, drawings, budget readiness, address and start season. Projects that fit get a site walk; others get a polite referral or a note for you to review.
Will the CRM replace my estimating software?
Not necessarily. Many GCs keep their takeoff and estimating tool and bring the totals into the CRM, where bids, subs, change orders and draws are tracked. We can import from what you use.
Do I need my license number on the website?
If your state or city licenses or registers general contractors, showing the number helps buyers check you. Requirements vary by state and city, so check yours.
Should I keep paying for leads while the site grows?
You can. The CRM records where each signed contract came from, so you can decide which paid sources are worth keeping based on real contracts.
Can homeowners see their project status online?
Yes. A client portal can show the schedule, selections due, change orders, draw status and progress photos, which cuts down on evening calls.
What each piece has to do for a general contracting company.
Built for general contracting. Owned by you.
Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.
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