Sprinkler and irrigation companies: run startups, repairs and shutdowns from one list you own.
Irrigation is a route business with two stampedes a year in cold climates and a steady drip of repairs everywhere. Every customer on your list wants their system turned on in the same few spring weeks, then blown out before the first hard freeze. A sign-up page, an answered phone and a route-aware CRM can schedule those waves without weeks of phone tag, and that is what we build.
- “sprinkler repair near me”
- “sprinkler system startup”
- “sprinkler blowout near me”
- “irrigation installation”
- “backflow testing near me”
- “sprinkler head replacement”
- “drip irrigation installer”
How irrigation work actually flows
In freezing climates, the year has two peaks. Spring startups put every customer on the same short list of weeks, and fall winterizations have to beat the first hard freeze. Customers call, text and email at once, and an office that answers each one by hand falls behind fast. In warmer regions there is no winterization rush, but systems run more of the year, and repairs, controller adjustments and water-saving upgrades keep the phones busy.
Repair calls are where new customers come from. A broken head geysering in the front yard, a zone that won't shut off, a valve leak or a dead controller sends a homeowner to search. Some of those are urgent, especially a line that won't stop running. The company that answers and schedules fast has a real shot at that customer's startup and winterization work in the years after.
Recurring service is the core of a healthy irrigation business. Customers on an annual plan for startup, a midseason check and winterization give you predictable revenue and route density. Marketplace leads arrive one request at a time, and each one is billed: Angi's 2025 annual report describes lead fees paid by pros "regardless of whether the Pro ultimately provides the requested service." A list you own, with each system's zones, controller and backflow details, is what lets you plan routes a season ahead.
What an irrigation contractor's website should cover
Your site should let existing customers sign up for seasonal service in seconds and give new ones a fast way to book a repair.
Spring startup sign-up page
Customers request a startup window, confirm the address and note any known problems. Returning customers can book in one step.
Winterization and blowout page
Explain what a blowout does and why timing matters in freezing climates. Sign-ups open well before the first freeze date.
Repair page
Broken heads, leaking valves, zones that won't turn on or off, controller problems. A short note on where to shut off the system's water helps in a running-water emergency.
Backflow testing page
Backflow devices keep fertilizer, pesticides and other contaminants in an irrigation system from being drawn back into the drinking water plumbing. EPA's sample backflow handout, written for water systems to give their customers, tells homeowners to install approved, testable backflow devices on lawn irrigation systems and to ask their water system about testing requirements. Explain that you test and file results the way each local utility asks, and check your state's and utility's rules on who may test.
New system installation page
Design, zones, heads versus drip, controllers and any permit, license or utility approval steps in your area. Ask for a property sketch or photos.
Smart controller and water savings page
Weather-based and soil moisture controllers, rain sensors and drip conversion. EPA's WaterSense program labels both kinds of smart controller and notes that some utilities offer rebates. Also explain how you keep systems within local watering restrictions.
Seasonal service plan page
Startup, midseason check and winterization as one plan, billed automatically on the terms the customer accepted at sign-up.
Answer the zone-won't-shut-off call
The receptionist sorts emergencies from routine visits, tells callers how to shut off water if needed, and books repairs or seasonal service.
How AI reception worksA CRM for seasonal waves and system history
Irrigation companies need route planning for hundreds of short visits and detailed records of each system's layout.
System profiles
Controller brand, number of zones, head types, backflow device, shutoff location and notes, saved on the address.
Startup and winterization waves
Generate a season's visits for every plan customer, group them by route, and text customers their window. Our guide to route optimization covers how to group stops.
Backflow test tracking
Test dates, results and filing status per device, with reminders before the next test is due where your utility requires periodic testing.
Service plan billing
Seasonal plans billed by card on file, with each visit marked complete on the plan. Plans that renew on their own after an online sign-up fall under ROSCA, which requires conspicuous terms up front, the customer's express informed consent and simple mechanisms for stopping the charges. Not legal advice; state renewal laws vary.
Repair upsells on site
Techs record worn heads and leaks during startups and send a repair quote the customer can approve by text.
Install projects
Design, materials, crew days and permits or approvals for new systems, kept on one job.
Water restriction notes
Local watering days and rules saved by town, so controller programming matches what's allowed.
An irrigation marketing calendar
In freezing climates, the calendar is built around frost dates. In warm climates, it follows heat, rain and water rules. Send campaigns only to customers who agreed to hear from you; our guide to texting rules covers consent.
| When | Campaign | Why it works |
|---|---|---|
| Late winter | Spring startup sign-up | Open startup booking early so routes are planned before the rush. |
| Spring | Controller and water savings upgrades | Startup visits put a tech at the controller, which makes them a natural time to offer smart controllers and drip conversions. |
| Midsummer | Midseason check | Brown spots and high water bills point to problems. Offer a check to everyone on your list. |
| Late summer | Winterization sign-up | In freezing climates, open blowout booking well before the first frost date. |
| Fall | New install planning | Some homeowners plan next year's yard projects in fall. Offer design visits to customers who asked about upgrades during the season. |
Irrigation & Sprinklers, answered.
Can customers book spring startup online?
Yes. Returning customers confirm their address and pick a window. The CRM groups bookings into routes and texts each customer their time.
Do you handle backflow testing records?
The CRM tracks test dates, results and reminders. Testing and filing rules come from your local water utility and state, so we set it up to match the utilities you work with.
Can the AI receptionist walk someone through shutting off water?
Yes. You approve the instructions, and it gives them to callers with running water problems before booking a repair.
Does this work in warm climates without winterization?
Yes. We set up plans and reminders around the services you sell there, such as seasonal controller adjustments, inspections and repairs.
How do we get more customers on seasonal plans?
Offer the plan at every repair and startup visit, make sign-up a single link, and bill automatically so customers don't have to remember to book.
How to start an irrigation business built on seasonal service plans
Read guideHow to price the workHow to price irrigation and sprinkler jobs zone by zone
Read guideMarketing ideas16 irrigation and sprinkler marketing ideas that fill startup and blowout routes
Read guideSEO for this tradeIrrigation SEO: how a sprinkler company gets found for repairs, startups and blowouts
Read guideWhat each piece has to do for a irrigation & sprinklers company.
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