An irrigation website with two front doors: one for the geyser in the yard, one for the April startup.
Two very different people land on a sprinkler company's site. One has a zone running for an hour and water in the neighbor's driveway. The other is a plan customer who wants a startup date without a phone call. The site has to serve both in one tap each, and change what it leads with four times a year.
The urgent repair and the routine startup are different visitors with different clocks
The repair visitor is in a hurry and often a little panicked: a head sheared off by the mower, a valve stuck open, a controller that died after a lightning storm, a water bill that doubled. They want to know how to make the water stop, whether you can come today and what it will cost. If your site cannot tell them where the shut-off usually is and how to ask for a visit from a phone standing in a wet yard, they call the next result. Repairs are also where new customers come from, because the homeowner who gets a fast fix in June is the one who signs up for a plan in August.
The returning customer wants the opposite experience: no conversation at all. In freeze climates every plan customer wants a startup in the same few spring weeks and a blowout before the first hard freeze, and a company that handles that by phone spends the season on hold with its own customers. A page where a returning customer confirms the address, notes a problem from last year and picks a window puts the whole wave on a route without a call. In warm climates the same page sells seasonal controller adjustments and midseason checks instead.
Then there is the homeowner who never thought about irrigation until a letter arrived from the water utility about backflow testing, or until they bought a house with a system they do not understand and a controller full of someone else's settings. Those visitors need plain explanations: what a backflow device does, who may test it, what a smart controller changes, why drip in the beds saves water. A sprinkler site that teaches gets the call when the explanation ends.
Six things an irrigation website has to do
Each one maps to a kind of visitor and a time of year.
Lead with how to stop the water
The repair page opens with the shut-off: where the irrigation valve usually sits (near the meter, where the line enters the house, in a valve box by the backflow device), how to close it, and a short list of symptoms with what each usually means. Then the request form, with a photo or video upload, because a ten-second clip of the geyser tells your tech more than a paragraph.
Let returning customers book in one step
A startup page and a winterization page where a plan customer enters the address, sees the system on file, picks a window in the dates you have opened, and gets a text confirmation. New customers get a slightly longer form that asks for zone count, controller brand and where the system connects.
Explain the blowout and the freeze clock
What compressed air does to the lines, why water left in a backflow device cracks it, how the first hard freeze date sets the deadline in your area, and what happens to customers who wait. Written for your climate, with your booking window stated plainly.
Make backflow testing plain
What the device protects (the household's drinking water, from fertilizer and whatever else is in the irrigation line), why the utility sends letters, that you test and file the results the way each local utility requires, and how to book the test. Who may test is a state and utility matter, so the page says what your certification covers and nothing more.
Sell the seasonal plan with the terms visible
The startup, the midseason check and the blowout bundled as one plan, with what each visit includes, how billing works, when it renews and how to cancel, stated before the sign-up button. Plans that renew automatically after an online sign-up are subject to federal and state rules about clear terms and consent, so the page is written to meet them.
Cover installs, drip and smart controllers on their own pages
A new system page that asks for a property sketch or photos and explains design, zones, heads versus drip, controllers and the permit or utility steps in your area. A water-savings page about weather-based controllers, rain sensors and drip conversions, with a pointer to any rebate the local utility publishes on its own site.
What we build into an irrigation site
Every item below is standard for a sprinkler company and wired to the CRM that runs your routes.
A home page that changes with the season
Startup booking on top in early spring, repairs through summer, winterization from late summer until the freeze, installs and controller upgrades in the off months. The switch runs on dates you set, and a warm-climate version rotates through checks and adjustments instead.
Repair requests with video, written into the CRM
The request lands as a job with the address, the symptom, the clip and the caller's shut-off status, texts the on-call tech, and sends the homeowner a confirmation with the shut-off steps again in writing.
Startup and blowout sign-ups that build the system profile
Every sign-up writes or updates the system record (zones, controller, backflow device, shut-off location, gate code) so the first visit starts with the facts and the route planner groups it with the neighbors.
Plan sign-up with a card on file and clear terms
The customer reads the plan terms, agrees to them, puts a card on file and gets a confirmation that repeats the terms and the cancellation method, with the agreement stored on the account.
Structured data and answers an assistant can quote
Schema for the business, its services and its FAQs, an llms.txt file, and short direct answers on the page to the questions people ask about shut-offs, blowouts and backflow, so an AI assistant asked who repairs sprinklers nearby can cite the page.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Websites for irrigation & sprinklers, answered.
Should the site show the plan price?
Many sprinkler companies publish a plan price as a base plus a per-zone amount, because zones are the unit customers understand and it lets the page quote any system. If you prefer to quote after seeing the system, the plan page should say so and promise a same-day number.
We are in a warm climate with no winterization. What changes?
The seasonal switch runs on different pages: controller adjustments as watering restrictions change, midseason checks, drip conversions and repairs. The plan is built from the visits you sell there, and the blowout page simply does not exist.
Can customers upload a video of the problem?
Yes, from a phone, on the repair form and from the confirmation text. A short clip of a running zone or a leaking valve box lets your tech bring the right parts and often turns a diagnostic visit into a fix on the first trip.
Do we need a page for backflow testing if the utility handles the letters?
Yes. The letter sends the homeowner to search for a tester, and the company whose page explains the test and books it gets the call. It also establishes you as a tester in the AI assistants' answers for your area.
Can the site take the utility's notice or the customer's old test report?
Yes. The backflow booking form accepts an upload of the notice or the previous report, and the device details are read into the system record so the tech knows the assembly before arriving.
Websites for irrigation & sprinklers. Owned by you.
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