Book the startup wave in February and the blowout wave before the first hard freeze.
Every irrigation customer needs the same thing in the same few weeks, which makes the list the most efficient marketing a sprinkler company has. A message a month before the wave sells the routes before the phone rings. A freeze warning the day it is forecast is the most useful text your customers get all year.
The irrigation list is seasonal, and the company that writes first fills its routes first
Sprinkler customers all want the same service at the same time: a startup when the ground thaws, a blowout before the freeze. The company that reaches its list a month early builds routes from confirmed bookings and texts windows; the company that waits for the phone to ring spends the wave on hold and turns away the late callers. That is why the two most valuable messages of the year are the startup sign-up in late winter and the blowout sign-up in late summer, sent to everyone who has ever been a customer, with a one-tap booking link.
Between the waves the list sorts itself. Repair-only customers are the people to sell the plan to, because they already know you fixed the geyser. Install clients need their first-year startup and a check that the controller is still programmed correctly. Customers whose backflow test is due in a given utility's cycle need a reminder before the letter arrives. Systems with old controllers, logged at startup, are candidates for a weather-based controller upgrade in spring, when any rebate the utility publishes on its own site is worth mentioning. Warm-climate companies send seasonal adjustment reminders as watering rules change.
Then the alerts. A text the day a hard freeze is forecast, to customers not yet winterized, is urgent, useful and appreciated, and it books the last blowouts of the year. A note during a heat wave about watering days and a dry patch is the same. These messages work because they are helpful, and they are only legal to send to people who agreed to hear from you.
What the sprinkler company's list has to do
Consent, then the two sign-up messages, then the plan, then the alerts.
Record consent at sign-up and on every visit
The booking page, the receptionist and the tech's done button all ask permission to email and text, stamp the answer with a date, and no marketing text ever goes to anyone who declined. Service texts about a booked visit are a separate category and handled separately.
Open startup booking a month before the thaw
To plan customers to confirm, to past repair customers to book, with the address on file, a one-tap window request and the plan offer for anyone not on one. Sent in late winter for your region, moved earlier if the season comes early.
Open blowout booking before the frost date
To everyone in freeze country, well ahead of the first hard freeze your area usually sees, with the windows you have opened and the plan offer. A second note goes to the unconfirmed two weeks later, and the freeze alert catches the rest.
Offer the plan to repair-only customers
A short message a few weeks after a repair explaining the plan, what it includes and how billing and cancellation work, with a sign-up link. The customer who just watched you fix a valve is the most likely plan buyer you have.
Sell upgrades from what the tech logged
Controllers older than the models that adjust for weather, systems without rain sensors, beds on spray heads that would do better on drip: logged on the system profile at startup and offered in spring, with a link to the utility's own rebate page if one exists.
Send freeze and heat alerts that help
A freeze warning to the not-yet-winterized the day it is forecast, a heat-wave watering note in summer, a reminder when a town changes its watering days. Short, useful, and sent only to people who said yes to texts.
How we build it for an irrigation company
Your CRM does the sending through accounts you own, so nothing about the list, its consent records or its results is rented.
Segments from the system profile
Plan customers, repair-only, install clients in their first year, backflow due by utility, controller age, rain sensor present or not, winterized or not this season, all read from the CRM without a spreadsheet.
A frost-date calendar for your region
Startup and blowout sign-up dates set from your area's usual thaw and freeze, with the freeze alert triggered by the forecast rather than the calendar, and warm-climate calendars built around watering rules instead.
Templates written in advance
The startup invitation, the blowout invitation, the second notice, the plan offer, the upgrade note and the freeze alert, written up from a working session with you, signed off once, and ready to send with the dates filled in.
Registered texting
Your numbers registered with the carriers so the freeze alert and the blowout reminder deliver, with opt-out handled on every send and every message logged on the account.
Results you can read
Bookings per message, plan sign-ups from the repair-customer offer, upgrades sold, and how much of each wave was booked before the phone started ringing, so next year's dates and wording improve.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for irrigation & sprinklers, answered.
Is a freeze warning text marketing?
If it only warns, it reads as a service message to existing customers, but once it offers to book a blowout it is selling something. We treat it as marketing and send it only to customers who gave written consent to texts, which is the safe path. General information, not legal advice; our texting rules guide has the details.
How early should blowout sign-up open?
Early enough that routes are built before the first frost warning, which in most freeze climates means late summer. The second notice follows two weeks later, and the freeze alert handles the stragglers.
Can we mention utility rebates for smart controllers?
Yes, by pointing to the utility's own page and letting it state the terms. Rebates change and differ by utility, so the message says a rebate may be available and links to the source rather than quoting an amount.
What does a warm-climate irrigation company send?
Seasonal controller adjustment reminders as watering restrictions change, a midseason check offer, backflow reminders by utility cycle, drip conversion and controller upgrade offers in spring, and heat-wave notes. The plan message is the same everywhere.
Email & SMS Marketing for irrigation & sprinklers. Owned by you.
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