Fill the design calendar in January from the clients and consults you already have.
A finished patio does not need another patio, but it needs lighting, a seat wall, a planting plan for the empty beds and mulch every spring. The consult that did not buy last year is ready this year. Your list is where the next season's projects are, and it costs nothing per lead to write to it.
The landscaping list is full of people who have a yard, know your work and are between projects
A design-build company's list has more kinds of people on it than most trades. Install clients spent real money, saw your crew in their yard for weeks, and own a property that will need care and that was almost always built in phases, with the lighting or the outdoor kitchen left for later. Consults that did not sign usually said not this year rather than no. Proposals that went quiet are often waiting for a bonus or a spouse. Maintenance clients are a few seasons from wanting a patio of their own. Builders, realtors, pool companies and architects send you work when you stay in their minds. Each group deserves a different message, and a single newsletter to all of them serves none.
Timing is the lever. Your spring calendar fills in winter, so the single most valuable message of the year is the one sent in midwinter showing three projects you finished last fall and inviting a design consult before the calendar closes. The rest of the year has its own natural reasons to write: spring cleanup and mulch, lighting when people start eating outside, fall planting when the soil is still warm, leaf cleanup and a preview of next year. None of those read as a pitch when the photos are of real work in real towns.
That is the other advantage. Landscaping is one of the few trades where the finished product sells itself in a picture. A before and after of last month's backyard, with the client's permission and the town named, does more than any paragraph you could write, and your CRM already holds the photos.
What the landscaper's list has to do, in order
Consent, then segments, then the calendar, then the photos.
Collect consent at the consult and at completion
The consult form and the final walk-through both ask permission to email and text, record the answer with a date, and the CRM refuses to message anyone who said no. Marketing texts without written consent are where companies get sued, so this is not optional.
Segment by where each contact is in the project cycle
Install clients by year of completion, consults that never booked, proposals still open, maintenance accounts, commercial contacts and referral partners, each with its own messages. The CRM builds these from project status without exporting anything.
Open design season with one message in midwinter
Recent projects, the towns they are in, how the consult works and when the spring calendar typically fills. Sent to past consults and maintenance clients first, then to install clients who mentioned a second phase.
Offer the second phase to finished projects
Lighting, a seat wall, a pergola, a fire feature, planting the beds that were left for later. Sent a year or two after completion to clients whose project record shows what was left out of the original scope.
Ask for the review at the walk-through and the referral the next spring
The review request goes out the day of the final walk-through with the direct link. The referral ask waits until the plantings leaf out the following spring and the client is proud of the yard, and a simple thank-you goes to anyone who passes a name along.
Tell project stories with permission on file
A photo release in the contract and a note on the project record that the client agreed, so a before and after with the town named can go out without a second conversation.
How we build it for a landscaping company
Everything runs out of your CRM through sending accounts you own. The list, the consent records and the results belong to you.
Lists that build themselves from project history
Completion dates, scope items left out, consult outcomes, maintenance status and partner type are already on the records, so segments update as projects move without anyone maintaining a spreadsheet.
A year of messages written for your region and your work
Six to eight messages, each useful on its own and timed to your climate's seasons, drafted from an interview with you, approved once and scheduled ahead, with the photos pulled from your completed projects.
Photo pulls from the completed-project gallery
Each message picks recent projects from the CRM gallery by type and town, so the midwinter email shows last fall's work without anyone digging through a camera roll.
Registered texting for the few texts that matter
Consult reminders, the review request and the design-season note go by text where consent exists, from your registered business number, with opt-out handled on every send.
Results you can read
Consults booked, proposals sent and projects signed per message, so you can see whether the midwinter invitation or the fall planting note brought in work and adjust next year's calendar.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for landscaping, answered.
Can we email people who got a proposal and never answered?
Yes, if they gave consent when they requested the consult. A short note a month later asking whether the timing changed, and a design-season invitation the following winter, bring some of them back. Our quote follow-up guide covers the sequence.
How often should a landscaping company write to its list?
Roughly every six to eight weeks, each time with a reason: a season, a project worth showing, a service that is about to be timely. More than that and the unsubscribes climb; less and the client forgets who built the patio.
Do we need written permission to use a client's yard photos?
Get it in writing. A photo release clause in your contract, with a checkbox the client can decline, keeps you clear. We add the clause to your proposal template and record the answer on the project.
Text or email for landscaping clients?
Email for the seasonal messages with photos, text for the short and timely ones: a consult reminder, the review link, a heads-up that design season is open. Both go only to people who agreed to that channel.
Email & SMS Marketing for landscaping. Owned by you.
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