Marketing to the yards you have already climbed, on the trees' calendar.
A tree company's list is its past removals, the pruning customers who are due again, the bids that were compared and shelved, and the people waiting for free chips. Each has a reason to hear from you at a particular time of year, and none of them costs a lead fee.
Tree bids get shelved, pruning gets forgotten, and storms remind everyone at once
A removal bid is rarely signed on the spot. It gets compared with two others, discussed over dinner, and put off until the next windy night scares the homeowner into calling whoever emailed last. A follow-up sequence tied to that specific tree, a note two days later, a photo of a similar removal two weeks later, a reminder before storm season, turns shelved bids into booked work, and the CRM knows which tree each message is about. Pruning is a cycle nobody tracks at home; the customer whose maple was thinned several years ago needs to be told it is due.
The calendar belongs to the trees. Dormant season is when structure is visible and access is easy, so it carries the pruning and removal push. Spring, or the start of hurricane season on the coast, is the hazard check for big trees near the house. Midsummer is when the tree that never leafed out becomes obvious. Fall is for stumps left behind and for cleanup before winter. And after any storm, a short text to customers in the affected area, sent only to those who opted in, brings in work while the crews are already nearby.
The tone is the arborist's, not the marketer's. A note on what the leaves are telling you, how to water a new tree, or why topping a tree shortens its life reads as useful and gets opened next time. The chip list is the same idea: telling people when a load is available costs nothing and builds a list of households that like you before they need you.
What tree service email and text marketing has to do
Follow the bid, follow the tree, and ask permission before texting anyone.
Follow up every unsigned bid
A sequence that starts when the bid goes out and stops when it is signed or declined, with each message naming the tree and the reason it was quoted, so the homeowner is reminded of the lean over the garage rather than of your company name.
Remind pruning customers when their trees are due
Each pruned tree carries a type and an interval, and the customer hears from you in the dormant season when that interval arrives, with the estimator's original notes so the message is about their tree.
Sell the stump you did not sell
Removal customers who declined the stump are a segment of their own. A fall message with a photo of a ground stump and a one-tap booking fills the grinder's schedule from work you already did.
Check in after a storm, with consent
A text to customers in the affected towns saying crews are working the area and asking for photos if they have damage, and it goes only to customers whose consent was recorded at the estimate or the sign-up.
Keep the chip list fed
The estimate form and the website collect addresses that want free chips, and a message goes out when a load is available nearby. It saves a disposal trip and keeps your name in a neighborhood.
Ask for the review and the referral after cleanup
The review request goes the day the yard is raked, with the direct link. The referral note follows a week later, because the neighbors watched the crane and already know who to ask.
How we build it for a tree service company
The segments come from the job records, the messages are written with you, and the sending runs from your own accounts.
Segments from the job record
Unsigned bids by hazard, pruning due this season, removals without a stump, the chip list and customers by town are fields the CRM already holds, so the lists build themselves.
A tree calendar for your climate
Dormant-season pruning, the spring or pre-hurricane hazard check, the midsummer dead tree note, the fall stump push and the storm template, drafted with you so the regional details are ones you stand behind. Nothing goes out under an arborist's authority unless you approved it.
Bid follow-ups that run themselves
The sequence starts from the CRM when a bid is sent, pauses when the estimator logs a reason, and stops when the job is booked, with each message carrying the tree's details.
A storm template approved in advance
Written once with blanks for the towns and the crew status, approved by you, sent in minutes after an event to the customers who opted in.
Registered texting and consent on record
Numbers registered for business texting, consent captured at the estimate and stored on the contact, STOP handled automatically, every send logged.
Numbers you can read
Bids revived, stumps sold, pruning rebooked and reviews earned per message, so you know which note on the calendar paid for the year.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for tree service, answered.
How often should a tree company email past customers?
A few seasonal messages a year, plus the triggered ones: the bid follow-up, the pruning reminder, the stump offer and the storm check-in. Each goes to the people it applies to, so nobody gets all of them.
Can we text past customers after a storm?
Only the ones who agreed to texts, and the agreement has to be recorded. Our texting rules guide covers what consent looks like. General information only; your state may add rules.
Do we need an arborist on staff to send tree care tips?
No, but say only what you know and will stand behind, and name a credential only if someone on your staff holds it. A short note on watering a new tree or the risk of topping is useful without any claim about who wrote it.
What about the bid we lost to a cheaper company?
Keep them on the list. The cheaper crew may have left the stump, skipped the cleanup, or damaged the lawn, and the next tree on the lot is still a bid. A polite seasonal message costs nothing and often gets the second job.
Can you write the messages for us?
Yes. We interview you and write the calendar, the follow-ups and the storm template in your voice, and nothing is scheduled until you have approved it.
Email & SMS Marketing for tree service. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole tree service setup.
Instant website checkup