Email that brings lit yards back for tune-ups, additions and referrals.
A lit yard keeps needing service, and its owners keep thinking of additions. A short, useful email at the right moment in the season keeps that customer yours and reminds them who to call when the trees grow over the fixtures.
Your installed systems are the list
A lighting company's best future revenue sits in yards it has already lit. Plants grow and block fixtures. Mowers and snow equipment knock lights out of aim. Lamps dim. Owners build a patio and want it lit to match the front. Neighbors ask who did the lights. None of that requires finding a new customer, only reminding an existing one at the right time.
The second list is prospects who saw a demo and did not sign. Many of them were not saying no, only not yet: waiting for a patio to be finished, for a bonus, or for a season when they would use the yard more. A few honest notes over the following months, with new night photos and a simple way to book a second look, keep you in front of them without pressure.
Third, partners. Landscapers, hardscapers and pool builders who send you customers are an audience too, and a short note before their busy season keeps lighting in their designs.
What lighting email has to get right
The list is valuable only if people want to hear from you and the timing makes sense.
Consent and an easy way out
Collect permission on the demo form, the contract and the plan sign-up. Every marketing email names your company, gives a physical address and an unsubscribe link, as the federal CAN-SPAM rules require.
Separate lists for separate relationships
Installed customers, maintenance plan members, demo prospects who did not sign, and trade partners get different emails. A partner should never get a tune-up coupon meant for a homeowner.
Seasonal timing that matches the night
Spring tune-ups after winter knocks things around, patio additions as outdoor season starts, timer checks around clock changes, and fall demo invitations once darkness arrives at dinner time.
Real night photos in every send
One strong shot of a recent job, captioned with its street or neighborhood, beats paragraphs of text. It also gives past customers something to forward to a neighbor.
Sent from a domain that inboxes trust
Email sent from your own domain with authentication set up reaches inboxes; email sent from a free account or a misconfigured tool lands in spam or gets rejected.
The email setup we build
We connect email to your CRM so lists stay current without manual exports.
Lists that build themselves from the CRM
A completed install adds the customer to the installed list; a plan sign-up moves them to the plan list; a demo without a signature adds them to a gentle follow-up sequence.
A seasonal calendar written in advance
A year of short emails drafted with you in one sitting: spring tune-up, patio season additions, timer reminder, fall demo invitation and a winter note to partners. You approve each before it goes.
Follow-up for demos that did not close
A short sequence over the months after a demo, with a new photo and an offer to come back on another evening, which stops the moment the prospect books or asks to stop.
Authentication and sending setup
SPF, DKIM and DMARC records on your domain, so your messages pass the checks the large mailbox providers now require for bulk senders.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for landscape lighting, answered.
How often should a lighting company email customers?
A handful of times a year is plenty for most installed customers: tied to seasons and to something useful. Plan members can hear from you before each visit.
Can we text these offers instead?
Marketing texts need prior written consent under federal rules, plus opt-out handling. Our texting rules guide explains the basics. Appointment reminders follow different rules than promotions.
Should we email our trade partners?
Yes, but briefly and rarely. A short note before their sales season with a recent project photo and how referrals work is enough.
What should a demo follow-up say?
Thank them, include a photo from a similar house, restate the option they liked, and offer another evening. Avoid countdown discounts that make lighting feel like a pressure sale.
Email & SMS Marketing for landscape lighting. Owned by you.
Start with the instant website checkup of your current site: your grade and top 3 fixes, no sign-up. Or get a free system quote for the whole landscape lighting setup.
Instant website checkup