A plumbing website for the homeowner standing in an inch of water, and the one pricing a repipe.
A plumbing site gets two kinds of visitors. One is holding a phone in a wet basement at eleven at night and needs the water off before anything else. The other has brown water from galvanized pipe or a sewer that backed up twice this year and is reading quotes. The site has to help the first one in seconds and keep the second one reading.
The emergency visitor needs the valve, the planner needs the price
Water on the floor removes every ounce of patience a visitor has. The first screen has to carry a tap-to-call button, a true statement about whether someone answers right now, and a shutoff guide: where the main valve usually sits in a house with a basement, in a slab house, in the meter box at the curb, plus the cold inlet on top of a water heater and the little valve behind a toilet. The plumber whose site helped first is the plumber who gets the truck roll, and the homeowner remembers who that was for years.
The planner is a different reader. A water heater at the age where it makes people nervous, a sewer line the last plumber said had roots, a kitchen remodel with a wall coming out. They want to understand tank against tankless against heat pump water heaters, lining against digging, PEX against copper, and above all what it costs. You do not have to post a price list to answer. You explain the trip fee, how flat-rate pricing from the book works once the problem is diagnosed, when hourly billing applies because the work is hidden behind a wall, and what moves the big tickets: depth, length, access, permits and the concrete that has to go back.
The third thing the site has to do is make a stranger welcome at the door at midnight. Photos of the actual plumbers, the license number where your state issues one, background checks only if you really run them, and reviews pulled from Google that name the neighborhood. A stock photo of a smiling man with a wrench does the opposite.
Six things a plumbing website has to do
On a phone, in a hurry, with wet socks. Everything else is decoration.
Carry a shutoff page that works at midnight
Short, with drawings, written for someone who has never looked at a valve: the main shutoff by house type, the water heater inlet, toilet and sink stops, and the gas valve on a water heater with the instruction to leave and call the utility if gas is smelled. Linked from the first screen.
Say how pricing works before the van is in the driveway
The trip or diagnostic fee, whether it comes off the work, flat-rate pricing from the book after diagnosis, hourly billing for hidden conditions, the emergency rate after hours, and how the customer approves before work starts. Our guide to pricing plumbing jobs explains the structure behind it.
Have a page per fixture and per failure
Water heater leaking, no hot water, pilot out, sewage in the floor drain, a toilet that gurgles when the tub drains, a warm spot on the slab, low pressure in one bathroom, a sump pump that will not stop, a frozen hose bib. Each page says what it usually means, what to do now and when to call.
Explain the camera before the quote
The sewer page says why a camera goes down the line before anyone quotes a replacement, what the video shows (roots at a joint, a belly, an offset, scale in cast iron, a crushed section), lining against open excavation, the utility locate, the permit and the restoration of the lawn or driveway.
Cover water heaters by type and fuel
Tank, tankless and heat pump water heaters, gas against electric, venting, the expansion tank and pan, the code upgrades an inspector may require with a new unit, haul-away, and how fast you can usually install. This is the page that turns a worried owner into a scheduled swap.
Give landlords and property managers their own page
Multi-unit work, approval limits, tenant scheduling, invoices to an accounts payable address, winterizing vacant units and turnover checklists. A property manager with sixty units reads a different page from a homeowner with one toilet.
What we build into a plumbing site
Standard on every plumbing build, not an add-on.
Booking that knows water from no water
The form asks first whether water is running right now. An active leak routes to the on-call page and texts the caller the shutoff guide; a dripping faucet goes into tomorrow's queue. Both write to the CRM with the address and the source.
Financing for the sewer and the repipe
A page in the lender's own words for the jobs nobody budgeted for, with how deposits and progress payments work on multi-day jobs, and no rate promises.
Neighborhood pages by pipe era
A page for each area you serve, written around what is in the ground there: clay tile and bituminous fiber pipe in the older subdivisions, cast iron stacks downtown, galvanized supply in the mid-century ranches, slab homes with no basement access. Real detail is what ranks and what convinces.
Camera stills and finished work
Frames from your own sewer videos with the finding labeled, and before-and-after photos of water heater swaps and repipes, with the town named, so the proof looks like your jobs rather than a manufacturer's catalog.
Proof that accumulates
The day the water is back on, the CRM sends the review request; the site then shows the newest Google reviews grouped by town and job, so the gallery and the reviews keep growing with no one touching the site.
Marked up for search and the AI assistants
Schema for the business, every service and every FAQ, an llms.txt file, and a one-line answer at the top of each failure page, which is what Google's AI results and the assistants quote when a homeowner asks who clears a main line nearby.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Websites for plumbing, answered.
Should our plumbing website list the trip fee?
Yes. A caller who knows the fee, whether it comes off the work and what the emergency rate is books without arguing and pays without a dispute. The invoice is never the first place a customer should see the fee.
How many pages does a plumbing website need?
A page per service (drains, sewer, water heaters, leaks, fixtures, repipes, remodels, backflow), a page per common failure, the pricing page, the shutoff page, the plumbers page, a page per area you serve and a landlord page. Most shops launch somewhere between twenty and forty pages.
Can the site say we are open at two in the morning?
Only if someone answers at two in the morning. If the office line goes to voicemail at night, say the real hours. An AI receptionist that answers, coaches the shutoff and pages the on-call plumber is what makes a twenty-four-hour claim true.
Can you rebuild the site we have now?
Yes. Pages with search history keep their addresses or get redirects, photos and reviews are moved over, and the new site is hosted on an account and domain registered to your company. The old one stays live until the switch.
Do we need a commercial page?
If you do the work, yes. Restaurants with grease traps and floor drains, property managers, builders with rough-in schedules and backflow customers each search differently from homeowners and want response terms and billing details rather than a coupon.
Websites for plumbing. Owned by you.
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