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For siding companies

The neighbors watch every siding job go up. Make sure their call comes to you.

Siding is a big, visible purchase that a homeowner does not make often. They take weeks to decide, compare colors and profiles, sometimes wait on an insurance adjuster, and often call the company whose work they saw down the street. We build siding contractors a website, phone line and CRM that carry a homeowner from the first storm call or estimate request to a signed contract, and then on to the neighbor.

Your customers search
  • “siding contractors near me”
  • “siding repair after storm”
  • “wind blew siding off my house”
  • “vinyl siding replacement cost”
  • “fiber cement siding installers near me”
  • “does homeowners insurance cover hail damage to siding”
  • “replace one piece of vinyl siding”
  • “board and batten siding installers”
The problem

Two kinds of siding calls, and both get shopped

Siding work comes in two shapes. The planned replacement starts slowly: faded or cracked vinyl, rotted wood clapboard, paint the owner is tired of redoing every few summers, or a house about to go on the market. That homeowner collects samples, weighs vinyl against fiber cement, checks with the HOA and gets more than one estimate. The urgent call starts fast: wind peels panels off the back wall, hail cracks vinyl or dents aluminum, a limb punches through, or a grill parked too close melts a section. Storm repairs often run through a homeowner's insurance claim, which adds an adjuster visit, a scope of loss and a lot of waiting. The rules on how far a contractor can get involved in a claim differ from state to state; look up yours before the first adjuster meeting.

Many of the best siding leads come from people already standing at the house. Roofers spot torn panels from the ladder. Gutter and window installers pull trim and find soft sheathing. Painters find wood siding too far gone to paint again. Home inspectors write up damaged siding during a sale, and the agents need it fixed before closing. The marketplace path runs the other way. A homeowner fills out one form and several companies get it: the Networx help center states that one of its pay-per-lead leads is delivered to as many as four contractors. On a siding job you then spend an evening measuring, carrying samples and writing a quote that other companies are writing too. After a big storm, out-of-town crews knock on the same doors. A siding company that owns its search results, its phone line, its past customer list and its partner trades gets those calls without bidding for them.

The season depends on your climate. In northern states, many crews install mostly from spring through fall and do much of their selling in winter, while owners plan spring projects. Cold does not have to stop vinyl work, but it changes it: the horizontal siding installation manual from the Polymeric Exterior Products Association calls for wider expansion gaps at corner posts and channels on cold-weather installs. Painting fiber cement and caulking trim in the cold depend on the temperature limits printed on your paint and sealant labels. Along the Gulf and Atlantic coasts, wind damage repair calls follow the hurricane season, which NOAA's National Hurricane Center dates from June 1 through November 30. Where hail is common, one storm can mark up the siding on every house in a subdivision. In warm climates crews install most of the year and plan around heat and afternoon storms.

Old siding carries rules with it. If a house predates 1978 and you are paid to disturb its paint, the federal lead RRP rule from EPA says your firm must be certified and your workers trained in lead-safe work practices, sole proprietors included. In a list of states EPA has authorized, the state runs that program instead. The rule leaves out minor repair and maintenance, which outside the house means disturbing no more than 20 square feet of painted surface. Work that involves demolition of painted surface areas does not count as minor, so a tear-off of painted wood siding cannot use that exception. Older siding shingles can hide another problem: roofing and siding shingles appear on the EPA's list of where asbestos may turn up, and the agency says exposure may occur when such material is disturbed or damaged. Cutting fiber cement makes silica dust, and OSHA's silica standard for construction lists specific controls for handheld saws on fiber-cement board. Employees on a scaffold more than 10 feet up need fall protection under OSHA's scaffold rule. Contractor licensing, home improvement registration and re-siding permits vary by state and town, so start with our state-by-state startup guides and your local building department. We are not lawyers, and this paragraph is a summary, so check the official sources before you rely on it.

Layer 01 · Website

A siding site that sells the look and the install

Siding buyers shop with their eyes and worry about the install. The site has to show real houses in real colors, explain materials without hype, and make it easy to book an estimate or report storm damage.

Storm and impact damage page

Wind, hail, fallen limbs and melted panels: what to photograph, how fast you can cover an open wall, and how the insurance side usually goes, written without promising any claim outcome. A button to book an inspection sits at the top.

Material pages

Separate pages for each material you install, such as vinyl, insulated vinyl, fiber cement, engineered wood, metal or cedar, with plain notes on upkeep, look and how each holds up in your climate. List only what your crews actually put on houses.

Color and profile gallery

Lap, Dutch lap, board and batten, shakes and trim details from your own jobs, labeled with the product color name and the town. Homeowners pick siding by eye, and a photo of a house like theirs does more than a swatch.

Siding repair page

Single-panel replacement, woodpecker holes, loose J-channel and rotted trim. Say plainly that an exact match on an older or discontinued color may not exist, and explain what you do then. A good repair visit puts you first in line when the owner is ready to re-side.

What happens at the estimate page

How long the visit takes, what you measure, why you check the sheathing and house wrap, the samples you bring, when the written quote arrives, financing if you offer it, and the cancellation notice you hand over on in-home sales.

Older homes page

How you handle pre-1978 houses with painted siding under lead-safe practices, and what you do when old siding shingles might contain asbestos, with links to the EPA pages.

Warranty and credentials page

The manufacturer's product warranty and your own workmanship warranty, in your words, plus any installer credential you actually hold. One example is the VSI Certified Installer Program, which its site says is valid for five years before recertification.

How we build websites
Layer 02 · Phone + AI

Answer the windstorm call and the estimate call the same day

A siding company gets two very different calls: the rattled one after a windstorm and the planned one from someone who has been looking at fiber cement for a month. The AI receptionist answers both under your company name, asks what your estimator needs, escalates an open wall by your rules, and books in-home estimates into your sales calendar.

How AI reception works
Example call · SidingAnswered
Thanks for calling Example Siding Co. Is this about storm damage, a repair, or new siding for the whole house?
Storm damage. The wind tore a big strip of siding off the back of the house last night, and the wrap underneath is ripped in one spot.
I'm sorry. Is bare wood showing where the wrap is torn, and do you know about what year the house was built?
A little wood, yes. It's from the sixties. I already called my insurance company.
Thank you. The on-call crew lead has your number now and will call about covering that open spot. Tomorrow at 9 AM is open for a full inspection, and I've put you in that slot. Because the house is older, the crew will check for painted siding underneath before removing anything. I'm texting you a link for photos and your claim number.
Great, 9 works.
Open wall escalated · inspection booked · pre-1978 home flagged · photo and claim link texted
Layer 03 · CRM

A CRM for long sales, short build days and the claim in between

A siding job has a long front end and a short build. Estimate, samples, color choice, options, financing if you offer it, the cancellation window, HOA approval, permit, material order, crew or sub scheduling, a few days of install, the final walk and warranty registration. Storm jobs add the claim on top. We build the CRM around that order of events.

Measurements by elevation

Wall area by side of the house, openings, outside and inside corners, soffit and fascia lengths, and photos of each elevation, saved to the address so a repair quote years later starts with real numbers.

Product and color record

Manufacturer, product line, profile, color name and the details printed on the cartons, kept on the job. When a storm damages that wall later, you order the same product instead of guessing from a photo.

Option-based quotes

Material tiers, insulated backer, trim wraps, new gutters and shutters as line items the homeowner can add or drop, built the way our good, better, best quotes guide describes.

In-home sale paperwork

Under the federal Cooling-Off Rule, a home sale priced at $25 or more, even one where the buyer invited you over, can usually be canceled up to midnight of the third business day, and the seller must give notice of that right in writing and out loud. The CRM logs the signing date and the notice, and holds the material order until the window closes. Check whether your state adds its own rules.

Insurance claim fields

Carrier, claim number, adjuster visit date, scope received, approved line items, and whether a second payment is still pending, so the final invoice matches what the carrier released.

Lead-safe job records

Year built on every address. For pre-1978 jobs, the date the owner received EPA's lead pamphlet (the rule sets a 60-day window before work and calls for the owner's written acknowledgment or a certificate of mailing), the certified renovator on site, and records kept for the 3 years the rule requires.

Install scheduling with weather holds

Crews or subs, scaffold and pump jack needs, dumpster and material delivery on one calendar, with a weather hold that moves the whole job and texts the homeowner a new date.

Street map of finished jobs

Every installed house on a map, with yard sign dates and which neighbors called afterward, so you can see which streets keep producing work. Our door-to-door tracking guide covers canvassing the same streets.

How we build custom CRMs
Layer 04 · Marketing

Market on the street you just sided

A homeowner who just re-sided won't need you again for a long time. Their neighbors, their friends and their next house are different stories, and a storm that hits one home usually hits the block. Your list of past customers and unsold estimates belongs to you. Contact it with consent and nobody charges you per lead.

WhenCampaignWhy it works
Late winterSpring install bookingFollow up last fall's unsold estimates and invite past customers' referrals to book spring measurements before the schedule fills.
Early spring, cold regionsWalk-the-house reminderSnow piled against walls, ice and winter wind can leave cracked or loose panels. Ask past customers to walk around the house and send photos of anything that moved.
After any wind or hail eventDamage check noticePull the installed houses and open estimates inside the storm's path from the job map, and email those owners a photo-upload link before out-of-town crews start knocking. Texts go only to people who agreed to them, per our texting rules guide.
May, on hurricane coastsLoose panel and soffit checkOffer to secure loose panels, trim and soffit before the season opens on June 1, while crews still have open days.
During and after each installYard sign and neighbor letterWith the owner's permission, put your sign out front while the crew works and mail a short letter to nearby houses. Our yard sign ideas list has formats that work.
Job anniversaryOne-year check and referral askA year after the install, look over the caulk joints, trim wraps and soffit, fix anything that moved, and ask whether anyone on the street is thinking about new siding.
Email and SMS marketing
Can the AI receptionist tell a storm emergency from an estimate request?

Yes. You set the rules. An open wall or exposed sheathing goes to your on-call person right away, while full replacement inquiries are booked into estimate slots with the questions your estimator wants answered first.

Can it book in-home estimates around my sales calendar?

Yes. It books into the slots and areas you set, asks whether everyone who decides on the project can be there, and texts a confirmation with what to expect at the visit.

Does the CRM handle the three-day cancellation window on kitchen-table sales?

It records the contract date and when the cancellation notice was given, and keeps the material order on hold until the window passes. Whether a given sale is covered depends on the facts and your state, so ask a lawyer to review your contract and notice language.

We also do roofing, gutters and windows. Can one system run all of it?

Yes. One customer record can hold a roof, a siding job and a gutter job, with separate quotes and crews, and the website gets a page for each service so each one can show up in search.

Do we need a license or permit to install siding?

Depending on where the house is, siding work can fall under a state contractor license, a home improvement registration, a local permit, or several at once. Our state guides are a starting point; the state licensing agency and the local building department have the final word.

Siding, service by service

What each piece has to do for a siding company.

Built for siding. Owned by you.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

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