A siding website that carries a homeowner from the first sample to the signed contract.
Siding is chosen slowly and installed once. The homeowner spends weeks comparing vinyl to fiber cement, looking at colors on other people's houses and worrying about what the crew will find under the old boards. Your site should be where that comparison gets done, and where the estimate gets booked once the homeowner has decided.
A slow, expensive choice that the whole street will look at for years
A re-side is among the largest exterior purchases a homeowner makes, and they know the result will be on display to every neighbor for twenty years. So they take their time. They search for the material first (vinyl versus fiber cement, insulated versus hollow, board and batten versus lap), then for colors, then for a company whose finished houses look like the one in their head. By the time they request an estimate they have usually read a dozen pages, and the company whose pages taught them the vocabulary has the inside track.
The other kind of siding visitor arrives in a hurry. Wind peeled a run of panels off the back wall last night, or hail marked up the whole west side, and the homeowner wants to know two things: can someone cover the wall today, and how does the insurance side work. That visitor needs a storm page that answers both in plain words, with a button to request an inspection, and it needs to load on a phone in the backyard. A site that only sells full re-sides to patient buyers misses them.
Both kinds of buyer worry about the same thing once they get serious: what is under the old siding, and what happens to the price if the sheathing is rotten. A page that explains how you probe the walls, how hidden repairs are priced per sheet before the tear-off starts, and what a typical install week looks like does more to win the contract than any slogan.
What a siding contractor's website has to do
Most siding sites are a logo, a stock photo of a house and a form. These are the jobs that produce in-home estimates.
Teach the material comparison fairly
A page for each material you install, with how it handles your climate, what it costs to maintain, how it looks at the corners and the trim, and who it suits. A page that says fiber cement is always better, or vinyl is always cheaper, reads as a sales pitch and loses the careful buyer.
Show real houses labeled by color and town
A gallery of your own installs with the manufacturer's color name, the profile and the town under each photo. Homeowners choose siding by finding a house like theirs, and a photo of a lap siding in the exact color they are considering, two towns over, is worth more than any sample board.
Answer the storm questions without promising anything
What to photograph, how fast you can tarp or secure an open wall, how an adjuster visit usually goes, and what you do and do not handle on the insurance side. Written honestly, it reassures the homeowner and reads fine to a carrier.
Explain the estimate visit and the contract
How long the visit takes, why you measure every elevation and probe the sheathing, which sample boards come along, how soon the written quote follows, how the deposit and progress payments are split, and the written right to cancel that comes with a sale made at the house. Buyers who know what is coming say yes faster.
Give repairs a page with an honest matching policy
Single-panel replacement, woodpecker holes, melted sections behind a grill, loose J-channel. Be upfront that a faded or no-longer-made color is often impossible to match exactly, and describe your fallback, such as moving matching panels from a hidden wall. The repair customer of this year is the re-side customer of a later one.
Collect wall photos with the request
The estimate form asks for the material they are leaning toward, the number of stories, whether the house is in an HOA, rough age of the house, and photos of each side. Your estimator arrives knowing whether to bring fiber cement samples or a ladder for a storm inspection.
What goes into a siding site we build
The site is built around the length of a siding sale, which can run from a winter home show to a spring install.
A storm damage page that switches on
A pre-written page for the days after a wind or hail event, with the neighborhoods you are working, how inspections are scheduled and a photo upload link, turned on from your phone and linked from your texts to past customers.
A color gallery the buyer can search
Filters by material, profile and color family, each entry tied to a real job with the town, so someone comparing two shades of gray can see both on real walls in real light before the estimate.
Estimate requests that create the lead
Every request creates a lead in your CRM carrying the photos, the material interest, the HOA flag and the house's age, texts the rep a summary and sends the homeowner a note on what the visit involves.
Material, HOA and financing pages
A page explaining what the HOA will want to see and offering a ready-to-submit packet, a financing page that quotes the lender's wording and makes no rate promise, if you offer financing, and a warranty page in plain English for the manufacturer's coverage and your own workmanship terms.
Built for search engines and AI answers
Material, repair, storm and town pages with schema, plain answers to buyer questions and an llms.txt file, so someone looking for board and batten installers nearby, or asking a chatbot to compare vinyl with fiber cement, finds your page.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Websites for siding, answered.
Should a siding website list prices per square?
A range per square is fine if you will stand behind it after measuring. Many contractors instead explain what moves the price (material, stories, tear-off, openings and trim, hidden sheathing) and offer the estimate. Our guide on pricing siding jobs covers the units.
Can the site show a homeowner their own house in a new color?
We can add a visualizer that overlays colors on an uploaded photo if you want one, but the real-house gallery does more. A mock-up guesses; a photo of a finished house in that color proves.
Do we need a separate page for storm repair?
Yes. The storm visitor and the re-side shopper search differently and want different things. The storm page carries the inspection request, the photo link and the insurance explanation, and it can be updated with the neighborhoods hit after each event.
We also do roofing, gutters and windows. One site or several?
A single site, organized so siding, roofing, gutters and windows each have their own section and their own pages to rank with. A siding page that mentions roofing in passing ranks for neither, and a customer looking for siding should not have to wade through shingles to find it.
What happens to our existing site and its reviews?
Pages that already earn search traffic keep their addresses or get a permanent redirect, your install photos and Google reviews carry over, and the domain and hosting are registered under the company. Your current site keeps running until the replacement passes testing.
Websites for siding. Owned by you.
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