Marketing on the freeze, the storm and the plumber's calendar, to a list you own.
A dried-out basement does not need you again next month, but the owner tells the neighbors, and the plumber who called you sees a leak every day. Your past customers and your partners are the list. Reach them before the weather does, with consent for texts.
Partners first, past customers second, and the weather sets the send dates
Restoration customers rarely repeat, so the marketing list looks different from a lawn company's. The people who send you work every month are plumbers, insurance agents, HOA and property managers, and home inspectors, and each of them picks a restoration company from memory. A quarterly note with your after-hours number, your current arrival windows and the jobs they sent that you dried keeps you the name they say in a wet basement. It is the highest-return message a restoration company sends.
Past customers matter for referrals and reviews rather than repeat work. They remember the night you showed up, their neighbors have the same pipes and the same sump, and a short note before the first hard freeze or before spring melt, with one thing to check, is how they remember your name when a friend's water heater lets go.
The calendar is the weather. The first freeze, the holiday travel week when houses sit empty, snowmelt, hurricane season on the coasts, and the morning after any event that soaks an area. A message to past customers in the hit zip codes the morning after a storm, with what to watch for and a booking link, reaches them while they are checking the basement. Written in advance, it goes out in minutes; our storm response guide covers the timing.
The jobs of restoration email and text marketing
Get consent, build the partner list, then write a calendar around your region's water.
Collect consent on the work authorization
The authorization carries a consent line for email and texts after the job, stamps the answer with a date, and marketing never goes to anyone who declined. Arrival texts are transactional; a freeze reminder next year is marketing.
Write to partners as accounts
Plumbers, agents, property managers and inspectors get a quarterly note from the owner: after-hours number, arrival windows, what their customer receives, and the outcome of the losses they sent. A few lines, never a newsletter.
Send before the water arrives
A freeze prep note in the fall with where the shutoff usually is, a leaving-town checklist before the holidays, a sump and backup power reminder before snowmelt, a storm contact card before hurricane season where that applies.
Message the hit area the morning after
A pre-written note to past customers in the affected zip codes with what to check, how to reach the crew and what you can honestly deliver that day, sent while they are still in the basement.
Ask for the review when the equipment comes out
The request goes out the day the fans leave, carrying the direct link, before the relief wears off. Reviews that say which night and which town are what the next caller reads.
How we build it for a restoration company
Lists, consent and sending run in your CRM and your own accounts, with every message approved by you once and then scheduled.
Segments from the loss data
Consent, cause of loss, zip code, referral source and dates already sit on each customer and partner record, so a segment like basement customers in one county or plumbers who sent work this year builds itself.
A weather calendar for your region
Five or six customer messages and a handful of partner updates, built from a conversation about your climate and the losses you see most, scheduled a year out and editable any time.
The morning-after template on standby
Prepared before the season with placeholders for the event, the area and the arrival window, approved once, and sent from a phone in minutes.
Clean sending on both channels
The texting number is registered with the carriers, the email domain carries SPF, DKIM and DMARC, and opt-outs are honored on each, with every send written to the contact.
Results by message
Opens, replies, losses that came from a message and partner referrals, tracked per campaign, so the freeze note and the plumber update are judged on what they brought in.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for water damage restoration, answered.
How often should we email past customers?
Four to six messages a year, each pegged to the weather and to one thing they can check. The morning-after message is extra and only goes to the zip codes that were hit.
Is texting past customers about a freeze legal?
With written consent recorded on the authorization and an opt-out on every message, yes. Without consent, no. Our TCPA guide explains what consent has to look like.
What do we send a plumber that gets us the next referral?
The after-hours number, the arrival window in their area, what their customer will receive from you, and a one-line note on the last job they sent. Quarterly, from the owner, in a few lines.
Can you write the storm message for us?
Yes. We draft it with you before the season, leaving the date and the affected areas blank, and you approve it once. After an event it goes out in minutes.
Email & SMS Marketing for water damage restoration. Owned by you.
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