Marketing to the homes you've already inspected, on the weather's schedule.
A roof lasts decades, so the repeat customer is rare. The neighbor, the referral and the inspected home that didn't sign are not. Your list of past customers and inspections is yours, and it keeps working after the lead platforms stop.
The roofing list is full of people who said not yet
Most trades market to past customers for repeat work. Roofers cannot: a new roof does not need another one for a long time. What roofers have instead is a long list of homes they inspected and did not sell, homeowners who got a scope and waited on the carrier, and the neighbors of every finished job. That list is where the next storm's work comes from, if you stay in touch between storms without being a pest.
Roofing also has a natural calendar. Hail season, hurricane season, the first freeze and the spring thaw each give you a reason to write that reads as useful rather than salesy: what to check after a storm, how to spot an ice dam, when a claim window closes. A message sent the day after a regional storm to the homes you already know is the most effective marketing a roofer can do, and it costs almost nothing.
What roofing email and text marketing has to do
Consent first, then timing, then the message.
Collect consent at the inspection
The inspection form asks permission to text and email, records it with the date, and the CRM will not message anyone who did not agree. Texting without consent is where the lawsuits are.
Segment by what happened
Signed customers, inspected but not signed, claim denied, commercial contacts and referral partners each get different messages. One newsletter to everyone wastes the list.
Send on the weather, not the calendar
A storm alert the day after a regional event, a pre-season roof check reminder, and a freeze warning note. These are the messages that get replies.
Ask for the referral and the review at the right moment
The review request goes the day the job closes, with the direct link. The referral ask goes after the first heavy rain proves the roof, with a plain thank-you for any name they pass along.
Keep the neighborhood warm
After a job, a short note to the homes on the street (from your mailing list, or a door hanger with a text keyword) saying you were there and offering a free inspection. Nothing deceptive, nothing urgent.
How we build it for roofers
Lists, consent and sending run from your CRM and your own sending accounts, not a rented platform.
Lists built from the CRM
Every lead, inspection and job already carries the address, consent and status, so segments build themselves. No exporting to a separate tool.
A storm template ready to go
Written in advance with blanks for the date and the neighborhoods, approved by you once, sent in minutes after an event.
A year of seasonal messages
Four to six messages written for your region, each useful on its own, scheduled a year ahead and edited whenever you like.
Registered texting
Your numbers registered for business texting so messages deliver, with opt-out handled and every send logged on the contact.
Numbers you can read
Opens, replies, inspections booked and jobs won per campaign, so the storm message and the spring note each show what they returned.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for roofing, answered.
Isn't texting homeowners illegal?
Texting marketing without written consent is where companies get sued. With consent collected at the inspection and recorded, texting is legal and effective. Our guide to the texting rules covers the details.
How often should a roofer email past customers?
Four to eight times a year is plenty if each message is useful: a seasonal check, a storm alert, a referral thank-you. More than that and people unsubscribe.
What about the homes we inspected but didn't sell?
They are the most valuable segment. They know you, they have a report from you, and the next storm will send them back to the search results unless you are already in their inbox.
Can you write the messages?
Yes. We write the calendar and the storm template from an interview with you, in your voice, and you approve each one before it is scheduled.
Email & SMS Marketing for roofing. Owned by you.
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