Cleaning company marketing agencies compared: fit, prices, terms and who keeps the customer list

Cleaning companies buy marketing for two different customers. A house cleaning company wants homeowners who book every two weeks and stay for years; a janitorial company wants facility managers who sign a contract after a walkthrough. The agencies below split along the same line, and several say which side they serve. For each one we read the cleaning page, any pricing page and any public terms on October 31, 2026, and wrote down what it says about fit, price, term, free offer and proof, with links at the bottom. Silence on a page is recorded as silence. We are in the last row, and it repeats our pricing page, nothing more.

The companies, one at a time

Cleaning Business Growth

Cleaning Business Growth says it specializes in residential cleaning companies, and its founder, Ginger Whitson, writes that she built her own residential cleaning company past $1 million in annual revenue in three years. It sorts clients into four Growth Plans by monthly revenue: Launch (under $25K a month: Maps optimization and Local Services Ads), Grow ($25K to $40K, adding Google Ads, SEO and email), Accelerate ($40K to $70K, adding Market Smart Growth Engine, its CRM, and social media) and Scale ($70K and up, adding Meta ads). No plan price is published, but the terms are, and they reward a close read. You either pay setup fees (no amount shown) and go month to month with 30 days' notice, or commit to 12 months and the setup fees are waived. A website it builds is priced at $4350 and financed over the first year; cancel in that year and you owe "$4350 - $350 for each month you have paid", and admin access to the site transfers only once that balance is paid. Twelve months at $350 come to $4,200, so ask what is owed after month 12. Pausing ads does not lower the bundle price, and the recommended minimum Google Ads spend is $1200 a month. Its Market Smart page says GoHighLevel provides the software under the CRM, so read what that means for your customer data. That page lists the CRM at $250 a month for email marketing or $350 for the Growth Engine, with one-time setup fees of $500 and $700, and phone and text usage billed on top. Proof is "200+" cleaning clients, a Facebook group the home page puts at 2400 cleaning business owners, and reviews from named cleaning companies, one saying its monthly leads tripled. It also guarantees a reply within one business day.

Get Cleaning Clicks

Get Cleaning Clicks (Lapeer, Michigan) is run by Ray Malaski, who describes himself as a former cleaning business owner, and sells SEO, Google and Bing ads, Facebook marketing, web design, hosting, reputation management and email automation to cleaning businesses. The home page mentions four packages, Bronze through Platinum, "based on your budget", but their details are images, and we did not read prices from them. Nothing in the page text covers contract length, ownership or guarantees. The free offer is a 30-minute strategy session plus a marketing analysis, presented as $1000 worth of advice and marked "For a limited time". Proof is "over 100 cleaning service campaigns" and a case study page with two unnamed maid services, one traditional and one online, at $1.4 million and $1.6 million in annual revenue, each a client for more than five years; the call charts on that page are images. Ask for a named client you can phone and for the agreement before the strategy session.

Clicks Geek

Clicks Geek (est. 2015) says it works only with local service businesses and has a house cleaning page built on four channels: Facebook ads, Google Ads, SEO and web design. It is a Google Premier Partner and a Meta Business Partner, and its home page places it in the top 1% of Google Ads agencies worldwide without a source. Prices come by form, but the page suggests a starting ad budget of "$1,500-$3,000/month" across Google and Facebook and says its cleaning clients average "$12-28" per lead on Google Ads (and $6 to $18 on Facebook), by its own internal benchmarks. Its ownership language is the friendliest in the set: "No long contracts, no hostage accounts", "You keep full ownership" and "Your ad accounts, your data". None of those lines is a contract length, so get the term and notice period in writing. A banner advertises a partner program with zero upfront costs and no terms on the page. The free start is a cleaning marketing audit. Proof is a 4.9 rating on the home page with no count or platform, and client quotes, none of them identified as a cleaning business.

Footbridge Media

Footbridge Media sells cleaning companies the program it sells each of its trades: $249 a month flat with no setup or build fees, no contract, and a refund within 90 days if you aren't satisfied, covering a custom website, ongoing SEO, Business Profile work, monthly blog content, reviews, a CRM and dashboard, and a consultant. The cleaning page doesn't separate residential from commercial work. It says "You own your website. Period." and promises that your website leaves with you. The site-wide FAQ is more precise: you receive the site files and keep the domain and content, while the review system, dashboard, forms, CMS and hosting stop when the subscription ends. A cleaning company that takes bookings or quote requests through that form should plan to rebuild it on the way out. The page names no cleaning client and shows no results, only "2,000+" contractors served since 2004, and it says other agencies charge $1,000 to $3,000 a month without a source.

Marketing 360

Marketing 360's cleaning page is aimed at "house cleaners, janitorial companies, and businesses that do both". Like its other trade pages, its banner ranks Marketing 360 above every other platform for cleaning companies without naming who did the ranking, and cites "4,000+" reviews averaging 4.6 on Top Rated Local, which Madwire, Marketing 360's parent company, lists as one of its own brands. No prices or terms appear on the page; the free start is a visibility report. Its terms of service hold the commitments: a minimum term set in your Service Agreement that renews automatically, 30 days' written notice to cancel, an early-exit charge equal to the lesser of your remaining payments or any waived onboarding package, no transfer of ad accounts at the end of the term, and Websites 360 sites that "may not be migrated to another website hosting platform". For a cleaning company whose recurring customers book through the website, that last line matters most. Read our Marketing 360 cancellation guide before you sign.

Hibu

Hibu's cleaning services page sells its Hibu One platform, with a demo as the main offer and four free tools (a quiz, a listings scan, a marketing score and a social ads calculator) in the menu. The page quotes two clients, W.I.L.E.S. Commercial Cleaning and Jani-Care, with no figures, and carries a note that its comparisons are "directional only". Prices and terms are missing from the page, and Hibu's legal terms supply them: a six-month minimum term for Hibu One, a $299 non-refundable implementation fee, no cancelling inside the minimum term, and a cancellation request that must reach Hibu by phone at least 15 days before the minimum term ends. The website terms that Hibu One incorporates say the domain name Hibu provides will be registered to Hibu, though you can ask for a transfer into your name. Our Hibu cancellation guide has the steps.

Thrive

Thrive ("growing businesses since 2005") has a cleaning company page in its generalist lineup. It names no residential or commercial focus and no cleaning client, and its case-study menu shows percentage gains (impressions "+500%") without names. Its forms show the scale it expects: the monthly marketing budget menu runs from "Under $750" to more than $100,000, and the estimated-budget dropdown opens at "$2,500-$5,000 per month". The home page says Thrive doesn't require long-term contracts; the cleaning page doesn't address ownership. Proof is review counts ("150+" next to a Google logo, "100+" next to Clutch), seven straight Inc. 5000 listings and a stated "95% client retention rate". The free start is a proposal.

Netpeak US

Netpeak US (a Dover, Delaware address, "18+ Years of Experience", "700+ Team Members") is a large generalist, and its cleaning page is the only one here that splits its advice by segment: residential cleaning, commercial janitorial services, carpet and upholstery cleaning, post-construction and window cleaning, and national cleaning firms. It claims "100+ Projects in Cleaning Services Marketing" but names no cleaning client; the logos and case studies are brands such as PUMA, Vodafone and Siemens. No prices, contract terms or ownership wording appear. The free start is a consultation, with a proposal in about three days on average.

Janitorial Leads Pro

Janitorial Leads Pro is an appointment-setting firm. It books meetings between commercial cleaning companies and facility contacts at offices, schools, hospitals and commercial centers in North America, using phone calls, email, social media, SEO and paid search. Packages are counted in appointments (Starter 10, Silver 20, Gold 30, Platinum 50) with no per-tier price shown, and a headline offer of "Exclusive Commercial Cleaning Leads at $110" is labeled limited time. You pay for a lead only if you visit the prospect and give a quote, and the page states no long-term contracts or setup fees. It claims a "40%-50% conversion ratio" with no method. Paying per appointment is renting demand: when the payments stop, so do the appointments. Ask whether you keep the contact details and call notes for prospects who don't sign, and read the refund policy page, which the home page links without summarizing.

Dillard's Digital (us)

For cleaning companies and other service businesses across the US, we set up a website, a CRM built around recurring clients, phone lines and AI reception, business email, email and text marketing, and local and AI-search visibility. Our own home-service companies use the same setup. We have no client reviews or results published yet, so that is the proof on offer. Prices come as a written quote, free, line by line, and the monthly lines (hosting, phone numbers and minutes, email sending, ongoing work) can each be stopped. The CRM's code, database and every customer in it are yours, which matters most in a business that lives on recurring clients. A first-year cleaner can start with a free launch plan, and an established one can get a grade and top 3 fixes from the instant website checkup with no sign-up. Our house cleaning page and commercial cleaning page show what we build for each side, or email hello@dillardsdigital.com.

Which cleaning marketing agency fits your company?

Solo or first-year house cleaner. Cleaning Business Growth's Launch plan is written for companies under $25K a month, which includes a new company, but its plan prices aren't published, and the setup fees or a 12-month commitment apply either way. Before any agency, get the basics in your own name: a Google Business Profile with your real service area, a short site with an online quote or booking request form, a phone or text line someone answers between cleans, a review request after each first clean, and a customer list you own. Footbridge's $249 is the cheapest published monthly price here; weigh it against the exit terms above. Our cleaning company SEO guide lists the pages to build, and how to start a cleaning business covers the order of the rest.

Recurring residential work, several teams, $25K to $70K a month. This is Cleaning Business Growth's Grow and Accelerate range. Get Cleaning Clicks and Clicks Geek publish no revenue band, so ask each what size of company it serves. Compare them on three things: the term and notice period in writing, the ad spend expected on top of the fee (Cleaning Business Growth recommends $1200 a month to start, Clicks Geek suggests $1,500 to $3,000 across Google and Facebook), and what you hold when you leave. At this size the customer list is the business. Rebooking, win-back texts to opted-in past clients and referral asks often matter as much as new leads; our house cleaning marketing ideas list starts with those owned channels.

Commercial and janitorial. Contracts are won by bid and walkthrough, so the website's job is to make a facility manager comfortable after the first conversation: pages for the building types you clean, your hours and staffing approach, and how to request a walkthrough. Netpeak's page is organized for this segment, Marketing 360 and Hibu name janitorial clients or work, and Janitorial Leads Pro sells the walkthroughs directly. Our guide to getting commercial cleaning contracts covers the bid side.

What should a cleaning company ask before it signs?

Who holds the recurring customer list? At least three of these companies bundle a CRM. Cleaning Business Growth's runs on Go High Level, Footbridge's dashboard stops working when the subscription ends, and Marketing 360's terms keep work product other than creative deliverables as its own. Ask for a sample export file before you sign, with every client's address, frequency, price and notes in it. Our custom CRM page explains how we keep that list in your own database.

Where does the booking or quote form live? If the form runs on the agency's platform, it stops when you leave. Ask what replaces it on day one of an exit and who builds that.

What does a slow month cost? If your bookings swing by season, the pause terms matter. Cleaning Business Growth says pausing ads doesn't lower its bundle price. Ask any agency what a pause changes on the invoice.

Whose phone number is on the ads and the Business Profile? Tracking numbers are useful, and the agreement decides who keeps them. Ask whether the number your customers save in their phones is yours and can be ported. Our phone systems page covers keeping that number in your name.

What we don't do

No promises from us on bookings, rankings or a return. There is no price list here: a one-person house cleaner who needs a site, a profile and a phone line and a forty-employee janitorial company that needs a CRM, a bid process and an answering setup are different jobs, and each is quoted separately, in writing, at no charge. We don't sell appointments or leads, and we don't hold your customer list, your domain or your number when you go.

Before you sign with anyone

Get the agreement before the strategy call ends, and read the term, renewal, notice period and exit clause before you look at a single mockup. Public terms can be changed by the order form you sign. The agency contracts and ownership table sets each agency's exit wording side by side, and our guide to contract red flags shows what each clause does to an owner. Then ask the agency for two cleaning clients you can call, and ask them how many recurring customers came from the agency's leads last year.

Frequently asked questions