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For chimney sweep companies

Answer the call after the chimney fire, and send every flue its yearly reminder yourself.

Chimney work arrives as three kinds of calls: the planned yearly sweep, the scare (smoke in the room, a fire in the flue, chirping behind the damper) and the home sale with a deadline. Most of it lands in a few busy months while your crew is up on roofs. We give chimney companies their own site, phone answering and CRM, set up to catch all three and to keep every address on a reminder list you own.

Your customers search
  • “chimney sweep near me”
  • “chimney inspection near me”
  • “chimney inspection for home sale”
  • “what to do after a chimney fire”
  • “birds in my chimney”
  • “chimney cap installation”
  • “fireplace smells in summer”
  • “dryer vent cleaning near me”
The problem

Three kinds of chimney calls, most of them packed into one season

Most homeowners ignore the chimney until something makes them look. The planned call comes when the first cold night reminds them the fireplace hasn't been swept. The urgent call comes after smoke backs into the living room, a smell won't go away, or a chimney fire brings out the fire department. The Chimney Safety Institute of America's after-fire guidance points out that a fire crew's training covers containing and putting out the fire and does not include cleaning, inspecting or evaluating the chimney, and it advises against using the chimney until a qualified professional has swept and evaluated it. The third call is a home sale. InterNACHI's home inspection standards of practice leave the inside of chimneys and flues out of the inspector's required scope, so a buyer who wants to know what is inside the flue calls a sweep, often while a contract deadline is running. Home inspectors, agents, HVAC contractors replacing a furnace, roofers working around flashing and insurance adjusters can all send work your way, and they can only pass along a sweep whose number they have and who answers.

Marketplace leads fit this trade poorly. A fall sweep request from a platform is a single job from a customer the platform introduced, who may be hearing from other companies at the same time. On Thumbtack, a homeowner can contact no more than five pros in a search's first four hours, and more once that window closes, per the platform's quality commitment. Angi's filing for 2025 books match fees from pros as revenue regardless of whether the pro ever provides the service. The value of a chimney company sits in the addresses that come back every year. CSIA's homeowner FAQ quotes NFPA 211, the National Fire Protection Association's Standard for Chimneys, Fireplaces, Vents, and Solid Fuel-Burning Appliances, which says chimneys, fireplaces and vents "shall be inspected at least once a year." NFPA's heating safety tips give homeowners the same yearly advice. A yearly service backed by a national standard is a repeat customer list in the making. Build it in your own CRM, where a platform can't charge you to reach it again.

The year bends around the heating season. NFPA names December, January and February as the peak months for home heating fires, and the booking rush comes just ahead of them, from the first cool weeks of fall into the holidays. Where wood or pellet stoves heat the house all winter, heavy burners may need a second sweep before spring. In warm regions with short burning seasons the fireplace can sit cold for months, so home-sale inspections, gas appliances, caps, leaks and dryer vents make up more of the calendar. Spring and summer are for masonry, crowns, liners and waterproofing, plus odor and wildlife calls, including chimney swifts, which appear on the federal list of birds protected by the Migratory Bird Treaty Act and nest in uncapped flues. Rules on who may sweep, rebuild masonry, install liners or touch a gas line vary by state and sometimes by city, and so does sales tax on chimney work. Our state guides name the licensing and tax agencies for each state, and those agencies have the final word. None of this is legal or tax advice.

Layer 01 · Website

A chimney site that calms the scare and books the sweep

Chimney customers worry about fire, about soot on the carpet and about being sold a repair they don't need. A good site answers all three with plain explanations and photos from inside real flues, then puts a booking button for the yearly sweep on every page.

Sweep and inspection page

What a standard visit covers (firebox, damper, smoke chamber, flue, cap and crown), how you protect the room, what the camera shows, how long it takes, and the inspection levels you perform described the way your crew actually works.

After a chimney fire page

Written for the morning after, following CSIA's after-fire guidance: 911 first if anything is still burning, then what your inspection covers, what the photo record shows the adjuster, and the soonest open slot, with one button to book it.

Home sale inspection page

Built for buyers, agents and home inspectors: what a pre-sale chimney inspection covers, how soon you can get there, how fast the report arrives, and a way for an agent to book on a client's behalf.

Repair pages by component

Crowns, caps, flashing, tuckpointing, dampers, liners and waterproofing, each with photos of the problem and the fix, so a homeowner holding your estimate can look up what you found.

Stoves, inserts and gas appliances page

Wood stoves, pellet stoves, inserts and gas logs vent differently and need different care. Say what you service and install, and explain that gas-fired appliances need their venting checked too.

Animals, odors and leaks page

Birds and animals in the flue (including why an active chimney swift nest has to wait), the summer creosote smell and water stains near the chimney: the calls that come in while the fireplace is cold.

Dryer vent page

If you clean dryer vents, give the service its own page and name the credential your techs hold, such as CSIA's Certified Dryer Exhaust Technician, so year-round work has its own way in.

How we build websites
Layer 02 · Phone + AI

Your sweep is on the roof. The receptionist picks up.

A tech with a rotary brush spinning and a vacuum running can't take a call, and in the fall rush the phone rings hardest when every crew is out. The AI receptionist greets each caller with your company's name, sorts the scare from the routine sweep, gives only the safety guidance you approve, and books into real openings. Anyone reporting fire or smoke right now is told to call 911 first.

How AI reception works
Example call · Chimney SweepAnswered
Thanks for calling Example Chimney Sweep Co. Is anything burning or smoking in the house right now?
No, it's out. Last night the chimney roared like a freight train and the fire department came. They said to call a sweep.
I'm glad everyone is safe. Please don't light that fireplace again until we've swept and inspected it. Is it a brick fireplace, a wood stove or a metal factory-built unit?
Brick fireplace. Will insurance pay for this?
That's between you and your insurance company, so I can't say. Our tech photographs the flue and any damage before sweeping, and you'll get those photos in a written report you can hand your adjuster. I can book a camera inspection Thursday at 9 AM.
Thursday works. We'll call the insurance company today.
Post-fire inspection booked · do-not-use guidance given · insurance claim flagged · report goes to homeowner
Layer 03 · CRM

A CRM that knows each chimney, flue by flue

A chimney company's real asset is a list of addresses, each with its own flues, appliances and history, and each due again next year. We build the CRM around that record and around everyone who sends or pays for the work: homeowners, agents, inspectors, adjusters and property managers.

Chimney profile per address

Number of flues, masonry or factory-built, liner type, what each flue serves (open fireplace, insert, wood or pellet stove, gas logs, furnace or water heater), cap and damper type, and camera stills from the last visit.

Yearly reminders by flue

Each flue carries a due date set from its last sweep or inspection. Reminders go out by email, and by text to customers who opted in, starting in late summer, so the fall schedule can start filling from your own list before the first cold night.

Inspection reports with photos

Findings organized by component, with photos and video stills, sent to the homeowner from the job. The same report can go to an agent, an inspector or an adjuster in one step.

Repair estimates that wait for warm weather

Crown, flashing, liner and masonry work found during fall sweeps is quoted on the spot, then followed up in spring when the crew has room, instead of sitting forgotten until the next fall.

Who pays, on every job

Homeowner, insurance claim (carrier, claim number, adjuster), landlord or property manager, or a local heating assistance office. The payer is set when the job is booked, so the report and the invoice go to the party actually paying.

Home sale jobs with deadlines

Agent, inspector, buyer or seller, and the date the report is due, so every pre-sale inspection is booked against its contract deadline. The referral source is recorded too, so you can see which agents and inspectors send you work.

Wildlife holds

When a crew finds an active nest, the job is parked with a follow-up date instead of closed. Once the birds have left, the CRM brings it back for the sweep and the cap install.

Roof access and safety notes

Roof pitch, height, ladder length, anchor points and whether the roof needs a second person, saved per address, so next year's crew loads the right ladder and fall protection before leaving the shop.

How we build custom CRMs
Layer 04 · Marketing

A chimney calendar that starts before the cold

Everyone you swept this year is due again next year, and many will forget until the first fire smokes. Reaching them first, with consent, books fall work without paying anyone a lead fee. Read our texting rules guide before you send anyone a promotional text.

WhenCampaignWhy it works
Late winter to early springEnd-of-season sweepHouseholds that burned all winter can book a sweep and inspection while your schedule is open, and anything you find can be repaired before next fall.
SpringRepair follow-upSend the photos and estimates from last fall's inspections back to every customer who didn't book, with open dates for crown, flashing and cap work.
Early summerCaps, animals and odorsExplain how a cap keeps birds and animals out, why some nests have to wait until they're empty, and where the summer fireplace smell comes from, using photos of caps and dampers from your own jobs.
Late summerBook before the rushEmail every address due this year with a direct booking link, and text the ones who opted in. Customers who book in August have more dates to choose from, and you can see October's schedule weeks ahead.
Early fallReferral partner noteTell home inspectors, agents, HVAC companies and roofers your current lead time for inspections and give them a booking link for their clients. Our partner referral guide shows how to set up those relationships.
December to FebruaryHeavy burner check-inThese are NFPA's peak months for home heating fires. A short safety note to wood and pellet stove customers, with an offer of a mid-season sweep, is useful and well timed.
Email and SMS marketing
Can the AI receptionist tell callers whether it's safe to use their fireplace?

It says only what you approve. For example, you might have it tell anyone reporting fire, smoke in the room or a sounding carbon monoxide alarm to get outside and call 911, and anyone whose chimney fire is already out to leave the fireplace unused until it has been inspected. It doesn't diagnose over the phone.

Can the CRM track more than one flue at the same house?

Yes. Each flue has its own appliance, liner, photos and due date, so a house with a fireplace, a wood stove and a furnace flue gets one visit with three sets of findings.

What happens when someone calls about birds in the chimney in summer?

The receptionist books an inspection and notes the call. If the crew finds an active nest of a protected species such as chimney swifts, the job goes on hold with a follow-up date, and you contact the customer once the birds have gone. Wildlife rules vary, so check with your state wildlife agency.

Do we need a license to sweep chimneys or repair masonry?

Licensing for chimney work is set by each state and, in some places, by a city or county as well, and masonry, liner and gas work may be regulated differently from cleaning. Start with our state pages and then check with the state or local office that issues contractor licenses for your area. Nothing here is legal advice.

Can real estate agents book inspections for their clients?

Yes. Agents and home inspectors can get a booking link that records who referred the job, collects the report deadline, and sends the finished report to everyone you list.

Chimney Sweep, service by service

What each piece has to do for a chimney sweep company.

Built for chimney sweep. Owned by you.

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