A reminder list of flues that fills your fall without a lead fee on any of them.
A chimney company is one of the few trades whose customers need the same service every year, backed by a national standard that says so. The addresses you have already swept are the next season's calendar. Email and text marketing for a sweep is mostly about reaching them at the right week, with permission.
The reminder is the campaign, and timing is everything
Most home-service trades have to invent reasons to write to past customers. A sweep does not. The flue swept last October is due this October, and the homeowner would rather hear from the company that already knows the house than search again. A reminder sent in late summer, when your calendar is still open, books the easy work early and leaves the rush for the new calls. The same list, segmented by what the tech found, carries the spring: the cracked crown that was not fixed, the liner recommendation that was put off, the cap that was never installed.
Timing in this trade follows the weather and the burn. Wood and pellet burners who heat all winter may need a mid-season check. Gas appliance customers and dryer vent customers have no season and can fill summer. Agents and inspectors want to know your lead time before their fall listings close. The messages that get replies are short, specific to the flue, and arrive the week the homeowner is already thinking about the fireplace.
Consent runs through all of it. Email reminders to past customers are expected; marketing texts need written permission recorded with a date, and the rules carry real penalties. We collect it at the first visit and the system refuses to text anyone who did not agree.
What chimney email and text marketing has to do
Permission first, then the segment, then the week it goes out.
Collect consent at the hearth
The booking form and the tech's app ask permission to email and to text, record it with the date and the wording, and the CRM blocks anyone who declined. Reminder texts are marketing in the eyes of the law.
Segment by flue, not by customer
Wood burners, pellet stoves, inserts, gas logs, furnace and water heater flues, dryer vents, homes with open repair recommendations, landlords with several properties and the agents and inspectors who refer. Each gets a different message on a different date.
Send the reminder before the rush, by zone
The due-date list goes out in waves by neighborhood so the early bookings cluster into tight routes. A second note goes to anyone who has not booked by the first cold week.
Turn last year's findings into this spring's work
Customers whose report recommended a reline, a crown rebuild, flashing or a cap get a note in late winter with their own photos and an open date, while the crew has room.
Keep partners current
A short note to home inspectors, agents, HVAC companies and roofers each season with your inspection lead time and a booking link they can hand to clients. Our partner guide covers how to set those relationships up.
Ask for the review the day of the sweep
The review request goes out from the CRM the afternoon of the job, with the direct link, while the clean hearth and the camera footage are fresh. A referral thank-you follows any name they pass along.
How we run it for a chimney sweep
The addresses live in your CRM and the messages go out through accounts in your name, so nobody can rent your own list back to you.
Segments built from the flue records
Appliance type, last service, open recommendations, consent and zone already live on the record, so the lists build themselves without exporting anything.
A year of messages written for your burn season
Late-summer reminder, first-cold-week nudge, mid-winter note to heavy burners with the heating-fire months named, late-winter repair follow-up, early-summer caps and animals note, and the partner update, written with you and scheduled a year ahead.
Registered texting with opt-out handled
Your numbers registered for business texting so reminders deliver, STOP processed automatically, and every send logged on the customer.
Numbers you can act on
Reminders sent, sweeps booked, repairs approved and reviews posted per message, so you can see which wave filled October and which note sold the spring relines.
What you own on day one.
Every account is opened in your company's name with you as the owner. If you ever leave, you change a password, not your business.
- Domain, hosting and the site files
- Phone numbers and call recordings
- The CRM and its database
- Email and text lists, with consent records
- Google Business Profile and every listing
- Analytics and Search Console
Email & SMS Marketing for chimney sweep, answered.
Is a reminder text really marketing under the texting rules?
Treat it that way. A text that invites someone to book a service is promotional, and promotional texts need prior written consent. Our texting rules guide explains what to collect and how to keep it. Email reminders to past customers are a lighter case but still need an unsubscribe link and your address.
How often should a chimney sweep email its customers?
Four to six times a year is plenty when each message has a reason: the reminder, the nudge, the safety note in the heating-fire months, the repair follow-up, the summer note. More than that and the list stops opening.
Should we send a scare message about chimney fires?
No. A plain note that names the peak months for heating fires and offers a mid-season check for heavy burners is useful. Photos of someone else's burned house are not, and they read as pressure.
Can you write the messages for us?
Yes. We draft the whole calendar from an interview about your appliances, your towns and your tone, and nothing goes on the calendar until you have signed off on it.
Email & SMS Marketing for chimney sweep. Owned by you.
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