Dillard's Digital Instant website checkup
For concrete & paving companies

Websites, call answering and job software for concrete and paving contractors who live by the forecast.

Flatwork is sold on a site visit and won on trust: the homeowner is handing you a driveway they will look at every day for years. Then the schedule belongs to the weather. Our sites, call answering and job software keep bids moving and let you reschedule a rained-out pour in one step.

Your customers search
  • “concrete driveway replacement near me”
  • “stamped concrete patio contractors”
  • “asphalt paving companies near me”
  • “driveway sealcoating”
  • “concrete contractor for sidewalk”
  • “cracked driveway repair”
  • “how much is a new concrete driveway”
The problem

How driveway and patio jobs get hired

Nobody replaces a driveway on impulse. Owners often live with heaving slabs, spalling and cracks for a season or more, then start asking neighbors and searching. When they call, they want someone to walk the site, talk through tear-out, base, thickness, reinforcement and finish, and leave a written number. The estimate itself is the sales pitch.

That makes speed and follow-up the whole game. Many homeowners collect several bids. A contractor who shows up within the week, sends a clear quote the same day and checks back is easier to say yes to than one who sends a number by text three weeks later. On a pay-per-lead marketplace, the 2025 annual report from Angi notes that one homeowner service request can turn into more than one lead, and you still have to drive out and measure before you know whether you have a job.

The season sets the pace. Cold-weather pours are possible with protection, but the American Concrete Institute's cold-weather guide lists preventing early-age freezing damage as its first objective, and that protection takes time and money. In cold regions, that pushes a lot of residential flatwork into a short, packed season. In warm climates you work more of the year, but ACI's hot-weather guide lists an increased rate of setting among the problems heat causes, and afternoon storms still cancel days. Asphalt and sealcoat products carry their own temperature limits from the supplier. Either way, a rain forecast can wipe out a pour day, and the office spends a morning calling five customers to move them. The right system does most of that in one step.

Layer 01 · Website

What should a concrete contractor's website include?

Put your best finished slabs front and center, then make requesting a site visit easy for someone standing on their cracked driveway.

Driveways page

Tear-out and replacement, widening, aprons and approaches, with notes on base prep and thickness. Explain those in plain words, since they are where competing bids differ.

Patios and decorative concrete

Stamped, colored and exposed aggregate finishes with photo examples. Decorative buyers decide on looks first, so the gallery does the selling.

Asphalt paving and sealcoating

If you pave and seal, separate pages for new asphalt, resurfacing, crack filling and sealcoating, since those are different searches and price points.

Repair and leveling page

Sunken slabs, trip hazards and cracks. Smaller jobs that fill gaps in the schedule and can lead to replacement work later.

Estimate request with photos

Ask for photos of the area, rough dimensions and access for trucks. You can pre-qualify jobs before driving out.

Commercial and HOA page

Parking lots, sidewalks and dumpster pads for property managers, who search differently and pay on different terms.

How we build websites
Layer 02 · Phone + AI

The receptionist that qualifies a flatwork call

It asks what the slab is, roughly how big, whether old concrete or asphalt comes out, and whether trucks can reach it. Then it books the estimate.

How AI reception works
Example call · Concrete & PavingAnswered
Thanks for calling Example Concrete & Paving Co. What project are you thinking about?
Our driveway is cracked all over and sinking by the garage. We want it replaced.
Understood. Is it concrete or asphalt now, and is it a one-car or two-car driveway?
Concrete, two-car, maybe 60 feet long.
Thanks. Our estimator can measure and look at the base on Tuesday after 4 or Wednesday morning. Would you also like a price on the front walk while he's there?
Sure, Wednesday morning. And yes, the walk too.
Estimate booked Wed AM · driveway replacement + front walk
Layer 03 · CRM

Built around pour days, crews and deposits

Your CRM should reflect how a slab actually gets built: estimate, approval, deposit, prep, form, pour, finish, cure, and sometimes a seal visit next year.

Square-foot estimates with options

Price by area, thickness, finish and tear-out, with good, better and best options in one quote. Customers approve and sign online.

Deposits on approval

Collect a deposit by card or bank when the quote is signed, so material and pour slots are committed only to customers who are committed back. Some states limit home improvement deposits. In California, for example, the state license board says a down payment generally can't exceed 10 percent of the price or $1,000, and the lower figure applies. Check what your state requires before you set a deposit policy. General information only, not legal advice.

Weather reschedule

Move a pour day and every affected customer gets a text with the new date in one step, instead of a morning of phone calls.

Crew and pump scheduling

Plan form crews, finishers, pump trucks and ready-mix orders on the same board, so a pour isn't booked without the pump.

Permit and inspection notes

Some towns require permits or inspections for driveway approaches and public sidewalks. Track status on the job where your area requires it.

Care instructions after the pour

An automatic message after the job with your cure and traffic guidance, so customers don't drive on a new slab too soon.

Sealcoat and sealer reminders

Asphalt sealcoating and concrete sealing customers get reminders at the interval you recommend, which builds a repeat list.

How we build custom CRMs
Layer 04 · Marketing

A paving season plan

In cold regions you are filling a short season. In warm ones you are smoothing out the year. Adjust these to your climate.

WhenCampaignWhy it works
Late winterEarly-booking for spring poursEmail last year's unsigned estimates and past customers, and leave door hangers with the neighbors of last year's jobs. Earlier signatures mean better slots.
SpringPatio seasonShow stamped and decorative patios before outdoor season. Decorative work sells on photos.
SummerSealcoating routeRemind past asphalt customers about sealcoating. Group them by neighborhood to run a tight route.
Late summerLast-chance pour datesWhere cold weather ends the season, tell customers how many pour dates remain.
Off-seasonCommercial and HOA bidsAsk each property manager and HOA board when they set next year's budget, and get your capability sheet and bid request in before then.
Email and SMS marketing
Can we quote driveways from photos?

You can pre-qualify from photos and dimensions and send a range. Many contractors still walk the site to check base, drainage and grade before a final price, and the CRM supports both steps.

How does weather rescheduling work?

You pick the new date on the job, and the CRM texts the customer and updates the crew board. Customers can reply to confirm.

Do you handle both concrete and asphalt contractors?

Yes. We set up the services, pricing units and reminder intervals that match your work, whether that is flatwork, decorative concrete, paving, sealcoating or a mix.

Can the site help with commercial work?

A separate commercial page helps property managers and HOAs find you and request bids. Those jobs often follow a different process, and we build the CRM to track it.

Concrete & Paving, service by service

What each piece has to do for a concrete & paving company.

Built for concrete & paving. Owned by you.

Get a free system quote: we look at your site, your Google profile, how your calls get answered and what you spend on leads, then put what we'd build and what it costs in writing.

Get a free system quote